Foo Chia Chern

Brand Director at Cheong Fatt Tze- The Blue Mansion
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Contact Information
us****@****om
(386) 825-5501
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, MY

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Experience

    • Malaysia
    • Hospitality
    • 1 - 100 Employee
    • Brand Director
      • 2018 - Present

      Conceived and constructed before the end of the 19th century and then restored to its former glory, this 18 room boutique hotel sets the tone for George Town’s Heritage Hotel industry and stands today as one of the most iconic boutique hotels in Malaysia. It is the only one to have won the prestigious UNESCO Conservation & Heritage award and be listed as one of the "Top 10 Mansions in the World" by The Lonely Planet. The Blue Mansion is the perfect epitome of the grandeur and achievements of Cheong Fatt Tze, and today stands as a landmark in the fabric of George Town Penang’s vibrant heritage as a boutique hotel and historical attraction. It has also served as the backdrop for multiple critically-acclaimed and Hollywood films like Indochine, Crazy Rich Asians, The Red Kebaya and The Blue Mansion. In the mansion, time comes to a halt as you meander along the mansion and revel in the harmonious medley of history and culture. This 18 room hotel seamlessly blends old world charm with modern comforts. A wide array of amenities includes an exquisite dining experience at Indigo restaurant, a courtyard dining room, a bar and an idyllic terrace. There are guided mansion tours daily which give you further insight into the story behind the architecture and history of George Town’s first heritage hotel. Show less

    • Malaysia
    • Retail Apparel and Fashion
    • Co-Founder
      • Jul 2015 - Present

      The Straits Finery is a designer and crafter of fine jewellery using precious metals of 14-karat solid gold and argentium silver. The brand's aesthetic focuses on delicate designs that offer the wearer the unique ability to “own” their style. Each piece is deliberately crafted to nestle perfectly into each other using precision techniques to ensure a perfect fit every time. The designs are contemporary, bearing minimalist principles that brings out the delicate nature of the chosen precious metals. The company is registered as a Limited Liability Partnership since July 2015. Design is done in-house, in the base of Kuala Lumpur, Malaysia. Production of fine jewellery is in Ho Chi Minh City, Vietnam where each piece is individually crafted to exacting standards. Distribution is conducted from the base of Kuala Lumpur where the company is registered. Show less

    • Malaysia
    • Real Estate
      • Apr 2010 - May 2012

      Initiate marketing and product activities that grow consumer traffic, increase engagement and generate an increasing number of leads with a clear focus on consumers.Responsible for developing the Consumer marketing strategy and execution across Marketing Communications, Product development and management of the consumer.

      • Jan 2009 - Jun 2010

    • United States
    • 1 - 100 Employee
    • Copywriter
      • Feb 2007 - Dec 2008
    • United States
    • Construction
    • Fashion Designer
      • Jun 2005 - Dec 2006
    • Malaysia
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Apr 2004 - Nov 2004

      Accounts handled: - Panasonic - Orlando Accounts handled: - Panasonic - Orlando

Education

  • RMIT University
    Post Graduate Diploma, Integrated Marketing Communications
    2003 - 2004
  • Curtin University
    BA of Arts, Creative Advertising & Film & TV
    2001 - 2003

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