Fong yei Liu

Senior Business Analyst at Swissmedic
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Contact Information
us****@****om
(386) 825-5501
Location
Bern, Berne, Switzerland, CH
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Allemand Full professional proficiency
  • Cantonais Limited working proficiency
  • Mandarin Limited working proficiency
Skills

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Credentials

  • Professional Scrum Master™ I (PSM I)
    Scrum.org
    Jun, 2023
    - Nov, 2024
  • AI for Everyone: Master the Basics
    edX
    Jun, 2021
    - Nov, 2024
  • Certified Business Analysis Professional (CBAP)
    IIBA
    Apr, 2019
    - Nov, 2024
  • Certified Scrum Product Owner® (CSPO®)
    Scrum Alliance
    Jan, 2022
    - Nov, 2024

Experience

  • Swissmedic
    • Switzerland
    • Government Administration
    • 200 - 300 Employee
    • Senior Business Analyst
      • Jan 2021 - Present

  • Touring Club Suisse
    • Switzerland
    • Consumer Services
    • 700 & Above Employee
    • CRM Business Analyst
      • Dec 2012 - Nov 2020

  • Ministry of Ecology and Transport
    • Région de Paris, France
    • HR Business Analyst
      • 2011 - Jun 2012

      Business Analyst role in a change management project for the introduction of a new Human Ressources system (HR Access). (1400 users and 83000 employees): - Business process modeling - Development of documentation - Guidance of the project - Reporting and metrics Business Analyst role in a change management project for the introduction of a new Human Ressources system (HR Access). (1400 users and 83000 employees): - Business process modeling - Development of documentation - Guidance of the project - Reporting and metrics

  • Renault Group
    • France
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • CRM Product management
      • Sep 2008 - Sep 2010

      - Project management: Process design, implementation, management, coordination, Performances reporting and recommendations of CRM project in marketing and Sales to optimize the client retention (projects: Leads management platform launch, Review and design of the CRM process in order to optimize retention) - Direct marketing and online communication - Customer profile analysis, recommendation for renewals opportunities - Regular… Show more - Project management: Process design, implementation, management, coordination, Performances reporting and recommendations of CRM project in marketing and Sales to optimize the client retention (projects: Leads management platform launch, Review and design of the CRM process in order to optimize retention) - Direct marketing and online communication - Customer profile analysis, recommendation for renewals opportunities - Regular measurement and reporting of all CRM and Online Activities Show less - Project management: Process design, implementation, management, coordination, Performances reporting and recommendations of CRM project in marketing and Sales to optimize the client retention (projects: Leads management platform launch, Review and design of the CRM process in order to optimize retention) - Direct marketing and online communication - Customer profile analysis, recommendation for renewals opportunities - Regular… Show more - Project management: Process design, implementation, management, coordination, Performances reporting and recommendations of CRM project in marketing and Sales to optimize the client retention (projects: Leads management platform launch, Review and design of the CRM process in order to optimize retention) - Direct marketing and online communication - Customer profile analysis, recommendation for renewals opportunities - Regular measurement and reporting of all CRM and Online Activities Show less

  • Dialego AG
    • Germany
    • Market Research
    • 1 - 100 Employee
    • E-marketing Assistant
      • 2007 - 2008

      - Online panel recruitment: launch, control and analysis of online advertising and Affiliate marketing - Online panel retention: support of retention programs - Market research: development and programming of questionnaires as well as analysis and presentation of results - Online panel recruitment: launch, control and analysis of online advertising and Affiliate marketing - Online panel retention: support of retention programs - Market research: development and programming of questionnaires as well as analysis and presentation of results

  • SFR, French subsidiary of Vodafone
    • Région de Paris, France
    • Chef de marché Assistante
      • 2006 - 2007

      Market analysis: business performance of the sales campaign; set up and tracked activity of costumer retention programs - Project management in the client retention field (CRM): launch of products, direct marketing: mailing, emailing, SMS, control of the product communication in the Web site, among the distributors… - Budget management: preparation of reporting, analysis, strategically recommendation Market analysis: business performance of the sales campaign; set up and tracked activity of costumer retention programs - Project management in the client retention field (CRM): launch of products, direct marketing: mailing, emailing, SMS, control of the product communication in the Web site, among the distributors… - Budget management: preparation of reporting, analysis, strategically recommendation

Education

  • Georg-Simon-Ohm-Fachhochschule Nürnberg
    Bachelor's degree, International Business
    2005 - 2008
  • Ecole Supérieure de Commerce de Nancy (ICN)
    Master's degree, Marketing/Marketing Management, General
    2003 - 2008
  • Prépa Rodin
    Bachelor of Science (B.S.), Economics
    2001 - 2003

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