Folarin Lebile
Brand Communications Manager at Cway Food & Beverages Nig. Co. Ltd- Claim this Profile
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English -
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Yoruba -
Topline Score
Bio
Credentials
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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
CourseraJun, 2021- Nov, 2024 -
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
CourseraJun, 2021- Nov, 2024 -
Brand and Product Management
IE Business SchoolMay, 2021- Nov, 2024 -
Proficiency Certificate in Management
Nigeria Institute of Management
Experience
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Cway Food & Beverages Nig. Co. Ltd
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Nigeria
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Food and Beverage Services
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300 - 400 Employee
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Brand Communications Manager
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Feb 2017 - Present
1. Set Brands/Marketing annual budget/plan which outlines quarterly breakdown of objectives, strategies, positioning, tactics and measures to achieve brand equity.2. Develop and deliver compelling brand propositions across consumer and trade touch points using traditional and digital media, consumer activation and PR.3. Responsible for budget management while delivering on brand objectives4. Analyze research data and market trends to generate robust insight for effective decision making by the business5. Supports sales budget and forecast planning and development.6. Support brands media planning and buying.7. Drive new products development and launches 8. Ensure development and production of suitable and impactful BTL materials to drive brand objectives in that segment.9. Advertising development and PR campaigns – working with creative and media agencies10. Conduct market survey to gain business insight 11. Managed participation in events.12. Advertising (ATL) concept development13. Create content for digital marketing campaign
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CONSUMERS CHOICE NG
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Nigeria
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Market Research
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1 - 100 Employee
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Assistant Marketing and Brand Manager
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Apr 2017 - Present
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CONSUMERS CHOICE NG
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Nigeria
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Market Research
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1 - 100 Employee
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Senior Graphic Designer
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Oct 2016 - Feb 2017
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Execultive Graphic Designer
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Apr 2016 - Oct 2016
• Contributing with creative ideas to reach and engage different audiences;• Conceptualizing and creating marketing communication products for different media;• Using innovation to redefine a design brief within the constraints of cost and time;• Designing brochures, Magazines, reports, one pagers, fast facts and infographics;• Proposing and updating corporate promotional products • Building a corporate image bank by selecting, tagging and optimizing photos for print and digital products
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Graphic Designer
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Mar 2014 - Jan 2015
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Graphic Designer and Instructor
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Feb 2013 - Feb 2014
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Creative Artist
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Mar 2011 - Nov 2012
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Education
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Federal University of Technology Akure
Bachelor of Technology (B.Tech.), Graphic Design -
Federal University of Technology Akure
B.Tech, Industrial Design (Graphics)