Francesca Morra
Retail Marketing Manager at Lotto.com Inc.- Claim this Profile
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Bio
Lauren Kozlowski
I had the great pleasure of working with Francesca at Starbucks for 4 years. She made each shift feel like a breeze with her positive can-do attitude and her incredible multitasking abilities. I have always been impressed with her communication skills and her ability to read a room/situation. Whether it was a normal fast-paced morning shift or a summer Frappy-hour, she always had the brightest personality on the floor that kept the team motivated and focused. Francesca is an incredible person and would be an asset to any team!
Collin DaSilva
Francesca is a highly intelligent, hard-working, and caring individual. She’s the type of person to never take no for an answer and always put in the effort to figure things out. Extremely organized and detail oriented, working with her is extremely easy. She goes out of her way to build meaningful relationships with everyone she encounters and is truly an amazing person to be around. Her skills within marketing are top-notch. She continuously brings fresh ideas to the table and sets the bar with her presentation skills.
Lauren Kozlowski
I had the great pleasure of working with Francesca at Starbucks for 4 years. She made each shift feel like a breeze with her positive can-do attitude and her incredible multitasking abilities. I have always been impressed with her communication skills and her ability to read a room/situation. Whether it was a normal fast-paced morning shift or a summer Frappy-hour, she always had the brightest personality on the floor that kept the team motivated and focused. Francesca is an incredible person and would be an asset to any team!
Collin DaSilva
Francesca is a highly intelligent, hard-working, and caring individual. She’s the type of person to never take no for an answer and always put in the effort to figure things out. Extremely organized and detail oriented, working with her is extremely easy. She goes out of her way to build meaningful relationships with everyone she encounters and is truly an amazing person to be around. Her skills within marketing are top-notch. She continuously brings fresh ideas to the table and sets the bar with her presentation skills.
Lauren Kozlowski
I had the great pleasure of working with Francesca at Starbucks for 4 years. She made each shift feel like a breeze with her positive can-do attitude and her incredible multitasking abilities. I have always been impressed with her communication skills and her ability to read a room/situation. Whether it was a normal fast-paced morning shift or a summer Frappy-hour, she always had the brightest personality on the floor that kept the team motivated and focused. Francesca is an incredible person and would be an asset to any team!
Collin DaSilva
Francesca is a highly intelligent, hard-working, and caring individual. She’s the type of person to never take no for an answer and always put in the effort to figure things out. Extremely organized and detail oriented, working with her is extremely easy. She goes out of her way to build meaningful relationships with everyone she encounters and is truly an amazing person to be around. Her skills within marketing are top-notch. She continuously brings fresh ideas to the table and sets the bar with her presentation skills.
Lauren Kozlowski
I had the great pleasure of working with Francesca at Starbucks for 4 years. She made each shift feel like a breeze with her positive can-do attitude and her incredible multitasking abilities. I have always been impressed with her communication skills and her ability to read a room/situation. Whether it was a normal fast-paced morning shift or a summer Frappy-hour, she always had the brightest personality on the floor that kept the team motivated and focused. Francesca is an incredible person and would be an asset to any team!
Collin DaSilva
Francesca is a highly intelligent, hard-working, and caring individual. She’s the type of person to never take no for an answer and always put in the effort to figure things out. Extremely organized and detail oriented, working with her is extremely easy. She goes out of her way to build meaningful relationships with everyone she encounters and is truly an amazing person to be around. Her skills within marketing are top-notch. She continuously brings fresh ideas to the table and sets the bar with her presentation skills.
Credentials
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Build Your Business Skills
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Build Your Career in the Salesforce Ecosystem Trail
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Product Marketing Trailmix
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Business Development Representative (BDR) Trailmix
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Google SEO Fundamentals
University of California, DavisMay, 2022- Nov, 2024 -
Introduction to Google SEO
University of California, DavisApr, 2022- Nov, 2024 -
Google Analytics Reports & Dashboards
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Pardot Email Marketing
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Pardot Engagement Studio
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Pardot Lead Generation for Pardot Lightning App
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Salesforce and Google Partnership
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Pardot Lead Generation
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Experience
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Lotto.com Inc.
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United States
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Consumer Services
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1 - 100 Employee
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Retail Marketing Manager
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Mar 2023 - Present
In this position, I conduct and oversee budget management and cost control for all marketing-related activities including monitoring expenses, payment processes, and finance reconciliation to ensure the growth and stability of the organization.I develop and implement a marketing plan for digital platforms including a website, social media, and google business profiles while collaborating with the Marketing Director in establishing efficient brand positioning to ensure consistency for all retail locations. Moreover, I curate content management and Search Engine Optimization following a global SEO strategy while executing marketing and advertising plans for each location to enhance brand identity. I oversee the daily activities of the winner's experience, working with cross-functional teams to make sure the winners have a smooth and pleasurable experience. Apart from that, I lead brand collaborations with regional lotteries and current retailers to increase exposure, foster closer connections with consumers and increase cross-selling of the Lotto.com brand. Lastly, my role is also to conduct ROI analysis following campaigns, and events, as well as notify the sales and marketing departments of the findings and recommendations to boost sales efficiently. Show less
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Marketing Coordinator
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Nov 2021 - Mar 2023
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Braen Stone
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United States
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Mining
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1 - 100 Employee
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Marketing Coordinator
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Jan 2020 - Nov 2021
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Marketing Intern
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May 2019 - Jan 2020
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Starbucks
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United States
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Retail
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700 & Above Employee
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Barista
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May 2015 - Nov 2019
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Counselor
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Aug 2016 - Jun 2019
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Borough of Moonachie
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Moonachie, NJ
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Senior Counselor
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May 2013 - 2018
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Education
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William Paterson University of New Jersey
Bachelor of Science - BS, Marketing -
Montclair State University
General Education
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