APJ Marketing Operations

• Feb 2021 - Present

Marketing Associate

• Feb 2020 - Jun 2020

Brand Champion Spearheaded the Marketing efforts of Rockwell Land’s Cebu propertieses - 32 Sanson by Rockwell and Aruga Mactan Resort and Residences in coordination with Rockwell Land’s Creatives, Digital, Design, PR, and Events teams. • Marketing Research and Strategy: Produced and executed Rockwell Land - Cebu’s revised 2020 Marketing business plan to preserve and strengthen the brand’s communication and sales strategies during the COVID-19 pandemic. • Multitasking and Project Management: Handled Rockwell Land - Cebu’s digital communication and ad content direction for the Cebu properties’ social media accounts, which increased digital reach and relevance. Oversaw the monthly release of the properties’ physical and digital features in news outlets such as The Philippine Inquirer and Sunstar. Also coordinated both properties’ broker and external party events. Show less

Human Resource Management and Development Assistant

• Nov 2018 - Sep 2019

Aspiring Core

• Oct 2017 - Nov 2018

Marketing and Relations Assistant

• Jan 2017 - Oct 2017

Marketing Intern

• Jan 2019 - Apr 2019

Marketing Intern Handled and supervised the marketing performance of Wildflour Café + Bakery through the production of a marketing plan. Provided digital content and publicity materials for the social media accounts of their four (4) powerhouse brands, and took logistical charge of assigned events. • Marketing Research and Strategy: Produced a marketing plan for Wildflour Greenhills that aimed to improve the Greenhills’ branch awareness and trial rate from an average of 60% to 100% through intensive marketing strategies such as sales promotion and retail programs. • Multitasking and Project Management: Handled the logistics and performance operations of two (2) Pink’s Manila’s #DoNotDisturb events by contacting and handling equipment providers, performers, and sponsors such as San Miguel Corporation and Burlesque PH. • Writing and Verbal Communication: Handled meetings with potential partners such as LOFT Coworking Philippines, and analyzed the opportunities and obstacles of the possible partnership for the Wildflour Café + Bakery brand. Show less