Strategy Director

• Jan 2022 - Present

I provide strategic oversight for all accounts, lead large strategy deliverables for the firm, and oversee tactical execution to ensure that our team’s work aligns with larger strategic goals. I am the owner of the strategy product; my responsibilities include continuously evolving our approach to strategy development, adopting new technologies and processes, and cultivating skill development for members of the strategy team.

Senior Strategist

• Oct 2020 - Jan 2022

Digital Marketing Strategist

• May 2015 - Oct 2020

User Research Facilitator

• Jun 2017 - Present

What We Make It is an emergent service design agency working with governments and public sector agencies to reimagine the digital delivery of public services. What We Make It is an emergent service design agency working with governments and public sector agencies to reimagine the digital delivery of public services.

Host - The Floyd Factor

• Feb 2014 - Jan 2015

I hosted, produced, wrote, and performed the morning radio program on Live 105. I oversaw the production of the show and was in charge of all creative decisions. I wrote all of my own content and was responsible for the promotion and execution of each show, five days a week.

Morning Show Co-Host

• Oct 2010 - Feb 2014

I assisted in delivering a hyperlocal, compelling, and entertaining morning radio program.

Drive Host

• Feb 2010 - Oct 2010

Along with my co-host, I delivered a M-F radio show from 1-7pm. Although acclimating to a new city (and thus a new audience) was a challenge, I rose to it and helped deliver double the ratings of my predecessor. I was also responsible for a weekly Sunday show focusing on the best in current Canadian music. Along with my co-host, I delivered a M-F radio show from 1-7pm. Although acclimating to a new city (and thus a new audience) was a challenge, I rose to it and helped deliver double the ratings of my predecessor. I was also responsible for a weekly Sunday show focusing on the best in current Canadian music.

News

• Jul 2009 - Feb 2010

I prepared an hourly two-minute newscast, focusing on local news and stories relating to an 18-34 female audience. I prepared an hourly two-minute newscast, focusing on local news and stories relating to an 18-34 female audience.