Key Account Sales Specialist

• Jan 2021 - Present

Broward Sales Representative

• Apr 2018 - Dec 2020

Sales development with current and prospective customers. Generate new business. (Flooring and tile) Positioning its products for maximum exposure. Inventory Tracking, Deliveries coordination, Distribution of displays into point of purchase. Negotiate dealer and volume sales discounts. Sales development with current and prospective customers. Generate new business. (Flooring and tile) Positioning its products for maximum exposure. Inventory Tracking, Deliveries coordination, Distribution of displays into point of purchase. Negotiate dealer and volume sales discounts.

Retail Sales and Merchandiser

• Sep 2019 - Feb 2020

Special Project to opened the brand market. Responsible for sales, replenishing, merchandising, and ordering all designated accounts with the Brand SIDRAL MUNDET SODA in Broward and West Palm Beach counties. Manage back inventory levels, manage and sales demos on weekends. Meet customer service expectations through daily communication, problem resolution, and appropriate follow up. Maintain merchandising standards, maximize sales & retail frontage by negotiating end caps and promotions. Show less

Account Sales Manager

• Nov 2017 - Feb 2018

Planning and Implemented of sales strategies to expand the portfolio with new products. Responsible for developing creative solutions based on advertiser needs/ wants. Management of direct clients and advertising agencies. Negotiations both printed and online sales for selected accounts. Planning and Implemented of sales strategies to expand the portfolio with new products. Responsible for developing creative solutions based on advertiser needs/ wants. Management of direct clients and advertising agencies. Negotiations both printed and online sales for selected accounts.

Senior Key Account Executive

• Mar 2017 - Sep 2017

Managed brand impulse and positioning, in their main three seller collection products (laminate flooring) in the Miami Metropolitan Area. Responsible for distributors, wholesalers, marketing, and merchandising strategies. Assisted in managing inventory, warehousing and scheduling deliveries. Marketing Advisor for the company methods, rules and regulations increasing the portfolio and number of clients and potential customers. Developed new business opportunities, and implemented strategies in sales plans that assisted the company to increase its profits. Show less

Key Account Executive - El Universal Newspaper

• Apr 2007 - Aug 2015

Managed both printed and online media sales for select accounts, by establishing and maintaining long-term key client relations. Developing new business opportunities, and implemented strategies to grow portfolio. Representing the newspaper at industry events. Leading year-on-year growth of portfolio by preparing and presenting strategic yearly sales plans, and negotiating contracts. Increased national wide market share 25% by streamlining demand scheduling Managed both printed and online media sales for select accounts, by establishing and maintaining long-term key client relations. Developing new business opportunities, and implemented strategies to grow portfolio. Representing the newspaper at industry events. Leading year-on-year growth of portfolio by preparing and presenting strategic yearly sales plans, and negotiating contracts. Increased national wide market share 25% by streamlining demand scheduling

Director / Partnership - B&B Enlace Creativo Advertising Agency

• Jun 2001 - Feb 2007

Strategic planning and business consulting for Marketing, Sales, Service and Branding. Advice on strategic planning in terms of financial commercial, communication & advertising strategy development. Business Plan Development. (360º process from Business Plan – Sustainability, ROI, Startup) Planning and implementation of Global Business Plan 2001-2006 based on Sales and Marketing Textile Sector, resulting in 35% overall cost savings. Strategic planning and business consulting for Marketing, Sales, Service and Branding. Advice on strategic planning in terms of financial commercial, communication & advertising strategy development. Business Plan Development. (360º process from Business Plan – Sustainability, ROI, Startup) Planning and implementation of Global Business Plan 2001-2006 based on Sales and Marketing Textile Sector, resulting in 35% overall cost savings.

Key Account Manager - Alimentos La Giralda Food Manufactured

• Nov 2003 - Jul 2004

Responsible for developing and implementing marketing strategy for Alimentos La Giralda products range for the Venezuelan supermarket chain network. Planning and implementation of marketing and sale projects (Market Research, Brand Tracking, Customer Relationship Management (CRM), Product Management) Development of new marketing projects designed to differentiate products from competitors. Continually improving the sale cycle by monitoring and forecasting from new and existing accounts. Responsible for 15% in Increase in total market share to 38.2% (2004) Show less

Customer & Service Manager

• Nov 1999 - Jul 2000

Development and implementation of Coca-Cola International business strategy throughout Venezuela. Implementation of CRM and Customer Satisfaction Index (CSI) strategies for Caracas (Contact Center& Telematics Solutions). Optimization and consolidation of various communication channels within the customer Call Center. (Coca-Cola Panamco).Consolidation and building of brand identity and recognition in the area.Standardising the remit of Coca-Coca / Panamco Customer Service Operations Center in 11 cities, with resultant overall brand recognition moving from 25% to 85%. Show less

Marketing Manager

• Apr 1994 - Nov 1998

Responsible for overall performance of products, prices, product profit and sales volumes. Managed and implemented brand activation projects. Lead on strategic communication. Responsible for overall performance of products, prices, product profit and sales volumes. Managed and implemented brand activation projects. Lead on strategic communication.