Experience

BigZpoon Inc.

• United States
• Food & Beverages
• 1 - 100 Employee

• Marketing Consultant, Content Specialist, Copywriter

  • Jul 2018 - Present

  Brand Building, Social Media Platforms Brand Building, Social Media Platforms



Rock House Sports Bar & Grill

• Livermore, CA

• Marketing Consultant, Content Specialist, Copywriter

  • Jan 2013 - Present

  Social Media Marketing/Brand Building Social Media Marketing/Brand Building



Self-Employed

• Palm Bay, Florida

• Freelance Writer/Ghost Writer

  • Oct 2008 - Present

  Ghostwriter, global fashion brand and global hospitality brand; and referral business. Ghostwriter, global fashion brand and global hospitality brand; and referral business.



HSBC Securities (Canada) Inc. (Private Client Services Subsidiary of HSBC Canada)

• Toronto, Ontario, Canada

• Senior Manager, Marketing

  • 2005 - 2007

  - Developed and implemented strategic marketing programs to serve the business-building needs of Investment Advisors targeting high net worth clients. - Effectively localized global advertising themes for relevance to multicultural and multilingual markets, specifically English, French, and Chinese speaking targets. - Designed and implemented an effective marketing and communications approval process involving key stakeholders (Legal, Corporate, IT, Chinese and French-speaking markets/branches/Advertising Agencies, and Investment Advisors). Show less



HSBC InvestDirect (Online Trading Subsidiary of HSBC Canada)

• Toronto, Canada

• Senior Manager, Marketing and VP of Communications for a Joint Venture Special Assignment

  • 2000 - 2005

  - Re-launched the online trading platform (design, content) and online trading site including the online trading tutorial for staff and clients. - Developed a segmentation strategy and marketing/communication strategy for migrating Bank clients to self-directed investing and to attract prospects. - Developed internal communication strategy to educate, inform, and train employees of the Call Center, Client Service Centers, and Branch Offices. - Implemented and measured effectiveness of global advertising campaign. Show less



HSBC Bank Canada (A global financial services company)

• Vancouver, Canada

• Manager, Advertising & Promotions

  • 1995 - 2000

  - Launched the HSBC global brand in coordination with HSBC in the UK with an integrated national advertising and marketing campaign across all media/channels. - Produced the branch usage standard manual, staff product knowledge training materials, client response scripts for the Call Center and direct mail to existing clients and prospects. - Launched and managed multilingual/multicultural brand campaign with global and local advertising agencies including Chinese and French Advertising Agencies. - Developed and implemented an efficient approval process for local and/or niche marketing campaigns to support the one brand/one voice strategy. Show less



National Trust

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Marketing Manager and Manager, Retirement Investment Services

  • 1990 - 1995

  - Re-launched the new Brand Identity with a new value proposition (new logo, colors, branch design and signage, collateral materials, all client-facing stationery and forms). - Developed and implemented national and local advertising campaigns in 3 languages (English, French, and Chinese) across all media. - Re-launched the new Brand Identity with a new value proposition (new logo, colors, branch design and signage, collateral materials, all client-facing stationery and forms). - Developed and implemented national and local advertising campaigns in 3 languages (English, French, and Chinese) across all media.



Foote, Cone & Belding

• United States
• Advertising Services
• 1 - 100 Employee

• Account Coordinator

  • 1985 - 1989

  - Conducted research, consumer surveys, focus groups and fit tests; managed tv spot rotations; and coordinated billing on a million dollar budget. - Conducted research, consumer surveys, focus groups and fit tests; managed tv spot rotations; and coordinated billing on a million dollar budget.