Floris Hoogstraten

Lead Venture Builder at Aimforthemoon
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL

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Credentials

  • Design Thinking: Implementing the Process
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Design Thinking: Venture Design
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • No-Code MVP
    No-Code MVP
    Dec, 2019
    - Nov, 2024
  • Professional Scrum Master (PSM)
    Scrum.org
    Nov, 2019
    - Nov, 2024
  • Professional Scrum Master™ I (PSM I)
    Scrum.org
    Nov, 2019
    - Nov, 2024

Experience

    • Netherlands
    • Business Consulting and Services
    • 1 - 100 Employee
    • Lead Venture Builder
      • May 2022 - Present

    • Leisure, Travel & Tourism
    • Co-Founder
      • Nov 2020 - Present

      Neon Woods is een inspirerende plek waar midden in de wilde natuur unieke verblijfplaatsen worden gebouwd. Dit filmische en kleurrijke oord is jouw get away van de stad: Om te ontstressen, te dagdromen en van de natuur te genieten. www.neonwoods.nl Neon Woods is een inspirerende plek waar midden in de wilde natuur unieke verblijfplaatsen worden gebouwd. Dit filmische en kleurrijke oord is jouw get away van de stad: Om te ontstressen, te dagdromen en van de natuur te genieten. www.neonwoods.nl

    • Netherlands
    • Business Consulting and Services
    • 1 - 100 Employee
    • Venture Builder & Startup Coach
      • Mar 2021 - Dec 2021

      As venture builder at Aimforthemoon I guide (corporate) startup teams from 0-1. Finding a relevant problem which really needs to be solved, developing and testing possible solutions and finally building and growing a sustainable business. Currently I am working with a team from Baas BV to develop an innovative way of installing heat grids in order to contribute to a faster and easier heat transition to remove natural gas as a source for heating buildings. As venture builder at Aimforthemoon I guide (corporate) startup teams from 0-1. Finding a relevant problem which really needs to be solved, developing and testing possible solutions and finally building and growing a sustainable business. Currently I am working with a team from Baas BV to develop an innovative way of installing heat grids in order to contribute to a faster and easier heat transition to remove natural gas as a source for heating buildings.

    • Netherlands
    • Renewable Energy Semiconductor Manufacturing
    • 1 - 100 Employee
    • Director Digital & Online
      • Jan 2020 - Oct 2020

      With Revolt we developed a new businessmodel to remove the hurdles (technical and financial) that keep companies from realizing their ambition in electrifying their fleet. My main role here was to validate our proposition by designing, building and running digital experiments. With Revolt we developed a new businessmodel to remove the hurdles (technical and financial) that keep companies from realizing their ambition in electrifying their fleet. My main role here was to validate our proposition by designing, building and running digital experiments.

    • Netherlands
    • Renewables & Environment
    • Intrapreneur & Innovation Manager
      • Nov 2018 - Oct 2020

      Area52 is the innovation hub for Pon, focussing on the Energy Transition. As innovation manager I am involved in setting up and developing the innovation lab, both on strategic and operational level. Next to that I am involved in multiple corporate startups: Harbor Heaven Project to investigate opportunities for new businessmodels to make ports around the world more sustainable. Thunderbolt I am responsible for founding and running Thunderbolt. Thunderbolt enables SME's to make the energy transition in an easy and transparent way. Thunderbolt has gone live in November: www.thunderbolt.nl Revolt I am also working on the REVOLT: inCharge project which aims to accelerate electric driving by removing all hurdles (technical & financial) for corporates to facilitate electric driving for their employees. www.revoltincharge.com Show less

    • Netherlands
    • Renewable Energy Semiconductor Manufacturing
    • Co-Founder
      • Nov 2018 - Oct 2020

      Thunderbolt is het online platform dat bedrijven helpt met de energietransitie, door inzicht te geven in relevante energiewetgeving en energiebesparende maatregelen. Via de Energiescan maken we een plan voor deze maatregelen en/of voor duurzame opwekking en koppelen we ondernemers aan installatiebedrijven om de maatregelen uit te voeren. www.thunderbolt.nl Thunderbolt is het online platform dat bedrijven helpt met de energietransitie, door inzicht te geven in relevante energiewetgeving en energiebesparende maatregelen. Via de Energiescan maken we een plan voor deze maatregelen en/of voor duurzame opwekking en koppelen we ondernemers aan installatiebedrijven om de maatregelen uit te voeren. www.thunderbolt.nl

    • Netherlands
    • Industrial Machinery Manufacturing
    • 400 - 500 Employee
    • Director Marketing & Technology
      • Nov 2016 - Dec 2018

      As Director Marketing & Technology I am responsible for a team (10FTE) that develops, tests and markets new products & services for the Pon Caterpillar Dealership. These innovations take place in the area of E-Commerce, Digitalization and Energy Transition. Projects range from developing and launching webshops to setting up an organization to sale, engineer and execute Solar projects.

    • Marketing Manager
      • Nov 2014 - Oct 2016

      As Marketing Manager I am responsible for leading a team of five employees. Together we execute all traditional marketing activities such as PR, trade shows, events and internal & external communication. Next to that I have been tasked with developing the marketing department into a team which uses all digital possibilities to their full potential.

    • Netherlands
    • International Trade and Development
    • 400 - 500 Employee
    • Management Trainee
      • Feb 2013 - Nov 2014

      During the management traineeship at Pon you fulfill three different, 6 months projects in different Pon companies. Pon focusses on personal development by providing many training sessions during the period of the traineeship (such as: personal development, finance, project management, sales, leadership, etc.) Project 1: Real estate Project Management Pon CAT is the exclusive dealer for Caterpillar Equipment and Power Systems in Denmark, the Netherlands, Norway & Sweden. The Caterpillar dealers in Norway have the ambition to build a common campus which will house their headquarters, workshops and warehouses. In this process I am responsible for assembling the requirement specification package (spatial and technical demands of the campus) which serves as the basis for choosing the right location, project developer and for the design of the –new to build- campus. Project 2: New Business Operations A-Point represent the car brands Audi, Volkswagen, Volkswagen Company-cars, SEAT and Škoda in Amsterdam and surroundings and is part of the Pon Automotive Retail group. For my second project I will set up and run a car tyre-hotel for the A-Point group. My job is to organize the warehouse, update and improve the warehouse management-software, train the users (dealers and warehouse personnel) of the warehouse and run the business trough the peak of demand during the winter. This means running the logistical operation, leading a team of 2-3 members and solving any other issues coming up. Project 3: Businessmodel innovation In my final project I have work for Bakker Sliedrecht. Bakker have developed an alarm monitoring system for vessels inhouse which they install on many projects. My job is to investigate if there are opportunities in the market to sell this program as a product instead of 'giving it away' on a project. Show less

    • Netherlands
    • Machinery Manufacturing
    • 100 - 200 Employee
    • Project manager Service Excellence
      • Jun 2012 - Jan 2013

      Pon CAT is the exclusive dealer for Caterpillar Equipment and Power Systems in Denmark, the Netherlands, Norway & Sweden. Service Excellence is a program from our OEM, Caterpillar, to drive excellence throughout its dealer network of service providers. It is my responsibility to coordinate the efforts across the Pon CAT territories in reaching the targets set forth in the Service Excellence Program. Including building a roadmap to outline action items needed to achieve long term goals and executing action items needed to reach short term goals. Show less

    • Netherlands
    • Shipbuilding
    • 700 & Above Employee
    • International Intern
      • Dec 2011 - May 2012

      For Damen Shipyard Group I performed a market entry analysis with a specific focus on the offshore industry in Nigeria and Ghana. For Damen Shipyard Group I performed a market entry analysis with a specific focus on the offshore industry in Nigeria and Ghana.

    • Netherlands
    • Higher Education
    • 1 - 100 Employee
    • Researcher
      • Jan 2011 - Sep 2011

      During this project I have been working together with other students to conduct high quality, company-specific market-research in South Africa. The project covered the entire process, from acquisition to the final advice for the company. During this project I have been working together with other students to conduct high quality, company-specific market-research in South Africa. The project covered the entire process, from acquisition to the final advice for the company.

Education

  • Vrije Universiteit Amsterdam
    Masters, MBA Strategy & Organization
    2010 - 2011
  • Vrije Universiteit Amsterdam (VU Amsterdam)
    Bachelors, Governance & Organization
    2005 - 2009
  • Harvard Business School
    Innovation Management
    2015 - 2015
  • Vrije School de Berkel
    VWO, Economy & Society
    1999 - 2005

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