Founding Partner

• Jan 2021 - Present

Strategy / Marketing / Innovation Strategy / Marketing / Innovation

Founder

• Sep 2015 - Nov 2020

STRATEGY, CONCEPT & DESIGN More TBA STRATEGY, CONCEPT & DESIGN More TBA

Head of Strategy (NORTH project)

• Oct 2017 - Sep 2020

A NORTH Project // Talpa Network combines Talpa Events, Talpa TV, Talpa Radio, Talpa Social, Talpa Digital and the e-commerce division. It houses the broadcast assets SBS6, Net5, Veronica and SBS9, the online services Juke and Kijk, radio entities Sky Radio and Radio 10, and the newly acquired e-commerce business Emesa. These media brands reach a total of 12.8 million Dutch people each week. The brands are supported by Talpa Media Solutions, Talpa Platform and Talpa Creative. A NORTH Project // Talpa Network combines Talpa Events, Talpa TV, Talpa Radio, Talpa Social, Talpa Digital and the e-commerce division. It houses the broadcast assets SBS6, Net5, Veronica and SBS9, the online services Juke and Kijk, radio entities Sky Radio and Radio 10, and the newly acquired e-commerce business Emesa. These media brands reach a total of 12.8 million Dutch people each week. The brands are supported by Talpa Media Solutions, Talpa Platform and Talpa Creative.

Strategy & concept lead Telegraaf 2.0 (NORTH project)

• Jan 2017 - Oct 2017

Eind 2016 zijn wij benaderd om de nieuwe Telegraaf.nl te ontwikkelen. TBC. Eind 2016 zijn wij benaderd om de nieuwe Telegraaf.nl te ontwikkelen. TBC.

OTT Strategy lead (NORTH Project)

• Jul 2016 - Jan 2017

TMG wil de komende jaren de transitie maken van woord naar beeld. In het verlengde hiervan hebben wij de online video strategie ontwikkeld voor de outlets die TMG rijk is. Een van de concepten en proposities die wij als eerste het licht heeft gezien is Telegraaf VNDG wat begin mei is gelanceerd. In nauwe samenwerking met Talpa hebben wij dit platform in recordtijd opgeleverd. TMG wil de komende jaren de transitie maken van woord naar beeld. In het verlengde hiervan hebben wij de online video strategie ontwikkeld voor de outlets die TMG rijk is. Een van de concepten en proposities die wij als eerste het licht heeft gezien is Telegraaf VNDG wat begin mei is gelanceerd. In nauwe samenwerking met Talpa hebben wij dit platform in recordtijd opgeleverd.

Platform Strategy lead (NORTH project)

• Jan 2016 - Aug 2016

*** NORTH PROJECT *** More TBA *** NORTH PROJECT *** More TBA

Transformation lead (NORTH project)

• Dec 2015 - Jul 2016

*** NORTH PROJECT *** More TBA *** NORTH PROJECT *** More TBA

Senior Digital Strategist

• Feb 2013 - Nov 2015

Wecanbeheroes is a unique combination of education and training on the job. In the course of three years shaping young academics to be allround interactive marketers. Four days working with our clients to develop brands into great interactive heroes. In addition: one day a week training and coaching by leading entrepreneurs and professionals from the interactive industry. Wecanbeheroes is a unique combination of education and training on the job. In the course of three years shaping young academics to be allround interactive marketers. Four days working with our clients to develop brands into great interactive heroes. In addition: one day a week training and coaching by leading entrepreneurs and professionals from the interactive industry.

Campaign Strategist

• Feb 2015 - Oct 2015

Currently developing the internal campaign strategy for 2015. First project is a brand new internal campaign (Q2) together with the Corporate Communication department of ABN AMRO. # A Wecanbeheroes project Currently developing the internal campaign strategy for 2015. First project is a brand new internal campaign (Q2) together with the Corporate Communication department of ABN AMRO. # A Wecanbeheroes project

Creative Brand Strategist

• Mar 2014 - Jan 2015

At Talpa Global we developed a content strategy in order to revise their sales packages and develop in-house tools to optimize the internal collaboration. Also we are responsible for positioning Talpa as a brand and her formats. *A Wecanbeheroes project At Talpa Global we developed a content strategy in order to revise their sales packages and develop in-house tools to optimize the internal collaboration. Also we are responsible for positioning Talpa as a brand and her formats. *A Wecanbeheroes project

Multi-channel Strategy Consultant

• Oct 2013 - Jan 2014

Creating a multi channel strategy and future concept on the collaboration between the different channels for ABN's Private Bank : ABN AMRO MeesPierson. *A Wecanbeheroes project Creating a multi channel strategy and future concept on the collaboration between the different channels for ABN's Private Bank : ABN AMRO MeesPierson. *A Wecanbeheroes project

Marketing Campaign Strategist

• Jun 2013 - Oct 2013

In order to change the perception of healthcare (nursing) among youngsters we were asked to develop a platform strategy and a new campaign concept: Helden in Wit! *A Wecanbeheroes project In order to change the perception of healthcare (nursing) among youngsters we were asked to develop a platform strategy and a new campaign concept: Helden in Wit! *A Wecanbeheroes project

Interactive Strategist

• Feb 2013 - Jun 2013

An online strategy translating this unique national event into a digital platform. Our creative concept is the foundation of the new SAIL platform: www.sail.nl *A Wecanbeheroes project An online strategy translating this unique national event into a digital platform. Our creative concept is the foundation of the new SAIL platform: www.sail.nl *A Wecanbeheroes project

Digital Creative

• Jan 2008 - Jan 2013

Artist handling

• Sep 2010 - Oct 2012

Sales manager

• 2009 - 2010