Experience

Body&Fit

• Netherlands
• Wellness and Fitness Services
• 100 - 200 Employee

• E-commerce Head of Trade

  • Jan 2021 - Present

  • Led a 6-person team to deliver market growth, responsible for 3 webshops, 1 wholesale site, • Drove the global annual trade strategy and planning process: set targets, identified strategic initiatives, accountable for the P&L, prepared board presentation, participated in the marketing spend strategy • Conducted reporting and installed a data led approach to sales analysis within the business • Oversaw site optimization: tech initiatives roadmap, SEO, A/B test

• E-commerce Trade Manager

  • Jan 2021 - Dec 2021

  • Led the launch a bilingual webshop delivered in 2 months • Managed a 3-person team to deliver market growth, • Oversaw the market trade calendar, the weekly campaigns set up and results to identify and action to drive performance • Audited the site to identify opportunities for enhancement, optimization, testing

• Category Management Team Lead

  • Jun 2020 - Dec 2020

  Managed a 3-person category management team, responsible for 4 webshops Responsible for the portfolio strategy & assortment definition Oversaw a SKU rationalization that streamlined ~500 SKUs with a negligible impact on margin Drove negotiations with vendors



GrandVision BV

• Netherlands
• Retail
• 400 - 500 Employee

• Global Category Manager

  • Oct 2016 - May 2020

  Led a team responsible for the sunglass global catalog of 2 300 SKUs Defined the global sunglass brands roles & tactics for the +40 markets Contributed to consumer insights, product briefs and GTM plans for private label Roll out of 21 strategic workshops with countries and suppliers

• Product Manager

  • Sep 2015 - Sep 2016

  Defined the frame assortment of +250 stores in France Responsible of the product life circle and SKU performance Developed product catalogs and sales tools

• Trade Marketing Project Manager

  • Jul 2014 - Aug 2015

  Creative marketing activities management (500k€ budget, 400+ stores) Define and implement a creative trade marketing plan Manage the trade marketing budget Track the ROI performance Implement staff incentive Flagship event coordination



Canon EMEA

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Trade Marketing Assistant

  • Jan 2014 - Jul 2014

  Commercial activities management (400K€ budget) Trade marketing implementation on printers' segment Activities’ results monitoring (Sell out, ROI…) Logistic POS management Competition benchmark Event coordination Commercial activities management (400K€ budget) Trade marketing implementation on printers' segment Activities’ results monitoring (Sell out, ROI…) Logistic POS management Competition benchmark Event coordination



London Sales Global

• Région de Brisbane, Australie

• Vendeuse Cosmétique

  • May 2013 - Jun 2013

  Recherche de consommateurs Démonstration des produits et argumentaire Clôture des ventes Recherche de consommateurs Démonstration des produits et argumentaire Clôture des ventes



L'Express

• France
• Newspaper Publishing
• 200 - 300 Employee

• Assistante chef de projet

  • Sep 2012 - Feb 2013

  • Chef de projet des opérations évènementielles • Accompagnement sur les alliances et partenariats • Collaboration sur le marketing de l'offre et les produits de communication • Pige publicitaire et veille concurrentielle • Développement de la rubrique emploi de L'Express.fr • Chef de projet des opérations évènementielles • Accompagnement sur les alliances et partenariats • Collaboration sur le marketing de l'offre et les produits de communication • Pige publicitaire et veille concurrentielle • Développement de la rubrique emploi de L'Express.fr



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Chargée de promotion

  • Jul 2009 - Feb 2012

  Promotion des produits par approche directe du consommateur Reporting des actions effectuées, résultats et commentaires Promotion et organisation d’évènements nationaux Promotion des produits par approche directe du consommateur Reporting des actions effectuées, résultats et commentaires Promotion et organisation d’évènements nationaux