Florian Velcu

Chief Operations Officer, Member of the Board and Administrator at SanoVita
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RO

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Catalin Secareanu

One of the best professionals I had the chance to work with...

Florin Ghiga

I worked with Florian on the same team, he is a very dedicated colleague, he owned the perfect skills for the job and the outstanding results that he achieved stand proof for his sales managing capabilities.

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Experience

    • Romania
    • Food and Beverage Services
    • 1 - 100 Employee
    • Chief Operations Officer, Member of the Board and Administrator
      • Oct 2022 - Present

    • Senior Director Project Management
      • Mar 2022 - Sep 2022

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Project Management Consultancy
      • Jun 2021 - Oct 2022
    • Romania
    • Pharmaceutical Manufacturing
    • 300 - 400 Employee
    • Director of Operations, Member of the Board and Administrator
      • Sep 2018 - Jan 2021

      Scope: Grow the business, optimize costs in order to increase profitability and assure outstanding services. Key responsibilities: Lead a 30 members team of support departments: indirect procurement, business development, administrative, construction project management, car fleet department, security, SSM-SU. Optimize the costs and improve the workflow of all support departments. Set strategic goals for operational efficiency and increased productivity. Maximize efficiency and productivity through extensive process analysis and interdepartmental collaboration. Run and improve budget plans. Analyse current operational processes and performance, design and implement customized solutions for improvement. Key achievements Reduced direct administrative costs with 10% through optimizing the internal structure, reducing the total business cost with external providers and transferring part of it to the internal department. Optimized the cost for the new pharmacy construction projects by 15% through renegotiation of contracts, finding new suppliers, internalization of services. Crisis projects: assured all the protection materials and equipment for headquarter and 330 pharmacies employees in 3-5 business days, with the most efficient costs. Renegotiated 62% of all rental contracts for emergency period and obtained a total cost reduction of 250.000 euro (28% from total rental contracts amount). Renegotiated top 100 acquisition contracts and obtained a total 5% cost reduction starting 1st year. Show less

    • Romania
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Commercial Director
      • Mar 2017 - Jul 2018

      Scope:Develop and implement commercial strategies based on company goals and objectives with the focus on accelerating growth.Key responsibilities:Managed 6 brands (Mercedes-Benz, Ford, Land Rover, Jaguar, Hyundai and Mitsubishi), 6 locations (Bucuresti, Bacau, Brasov, Constanta, Pitesti and Oradea) 4 departments (retail sales, fleet department, logistic, stock administration), 207 people, 200 million euro turnover, P&L, budget, group board reporting, strategic plans, hiring & performance evaluation.Key achievements:Increased sales with 10%, decreased the stock cost by 25%.Increased operational profit with 27% through negotiation of sales targets with all the importers for the group brands and cost optimization. Show less

    • Brand Sales Manager
      • Sep 2009 - Mar 2017

      Scope:Dealer management for their business growth2009 - 2014 Hyundai Brand Sales Manager2010 - 2011 Ford Brand Sales Manager2014 - 2017 Mercedes-Benz Brand Sales ManagerKey responsibilities:Coordinate, measure and manage the dealer's performances in terms of quantity and quality.Set up the sales target for the dealers and negotiate it with the dealers and the importer.Develop the pricing policy, stocks policies and sales strategy. Analyse the market (both competition and clients) and establish action plans in order to improve the dealer's results. Involved in recruiting, training and motivating the personnel of the commercial departments.Develop projects and new business lines in order to increase the sales and the quality performance.Key achievements:Increased Hyundai Tiriac Auto market share of the importer from 29% to 42%.Implemented and developed a Hyundai corporate department that generated a +490% fleet sales increase in 3 years.Received Top European Dealer award from Hyundai Motor Europe in 2012.Doubled the sales units for Mercedes-Benz from 2014 to 2017, with increase of market share for passenger cars from 29% to 39% and from 27% to 38% for commercial vehicles. Received Best Sales Director award from Mercedes-Benz Romania in 2015. Show less

    • United Kingdom
    • Financial Services
    • Managing Director
      • Apr 2008 - Sep 2009

      real estate investment company real estate investment company

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Broker - Commercial Departament
      • Apr 2007 - Apr 2008
    • Area Sales Manager
      • Aug 2004 - Apr 2007

      Scope: Maximize the results of Renault car dealers. Key responsibilities: Set up and negotiate the sales targets for dealers, increase sales, stock management, CSI analysis. Coordinate and develop fleet sales. Implement and assess the use of Renault methods and procedures. Key achievements: Always achieved sales targets. Designed and implemented monthly regional sales meetings at network level in order to analyse all the results and establish together special projects for sales improvement. Proposed and implemented a business management standardized report. Show less

    • Design Services
    • Sales Representative
      • Mar 2003 - Jul 2004

      Scope: Reach new and existing customers, increase sales. Key responsibilities: Achieve sales and qualitative objectives, maintain business relations with corporate customers. Key achievements: Reached national top 3 sales representative in less than one year. Scope: Reach new and existing customers, increase sales. Key responsibilities: Achieve sales and qualitative objectives, maintain business relations with corporate customers. Key achievements: Reached national top 3 sales representative in less than one year.

    • Romania
    • Non-profit Organizations
    • 1 - 100 Employee
    • Customer Care Representative
      • Apr 2000 - Mar 2003

      Scope: Ensure outstanding customer services. Key responsibilities: Provide information about the company services and products. Manage and solve client’s demands and complaints. Scope: Ensure outstanding customer services. Key responsibilities: Provide information about the company services and products. Manage and solve client’s demands and complaints.

Education

  • Academia de Studii Economice din București
    2001, Management
    1997 - 2001
  • Virgil Madgearu Economic High School
    1997, Tourism
    1993 - 1997

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