Experience

MGI Luxury Group

• United Kingdom
• Software Development

• President Hugo BOSS Watches

  • Feb 2018 - Present

  Continue to grow sales and contribution Grow and gain market share in contracting markets, bringing the brand under the top 5 in European, American and GCC key marketsSuccessfully launched the brand on China e-comStrategic alliance with Google for a HUGO BOSS smart watch launched Fall 17Development of a two brand strategy targeting different consumers and global launch of HUGO in July 18Launched ladies in 2017 to become the most successful category in the brand's universe two years after

• General Manager Hugo Boss watches

  • Jul 2014 - Present

  Overall strategic direction of the brandFull Global P&L responsibilityEstablish brand's marketing, sales and product strategyDrive financial and operational KPI's fulfillmentManage relationship with licensorConstantly Increased sales (12% CAGR) and contribution (19% CAGR)Outperforming sales trends and competition in every key market Implemented new marketing and product strategies: focus on storytelling, consumer journey, global hotspot, new price and product segmentsLeading the brand into digital transformation Launching women's product in key markets achieving 12% SST in the first yearTurned around the US business in 1 year back to growth

• General Manager EMEA for US brands (Tommy Hilfiger, Coach, JCouture)

  • Mar 2009 - Jul 2014

  Drive regional sales and marketing for EMEA for Tommy Hilfiger, Coach and Juicy CoutureImplement and adapt global brand strategies in regional markets (marketing, pricing, distribution, assortment)Responsible for the company's regional business in Switzerland and regional travel retail for all brandsRegional sales and marketing P&L responsibility 14% CAGR over 5 years on TH despite currency headwindsLaunch of TH jewelry as only region making it 10% of turnover and creating synergies with ladies watch business Reviewing and implementing price and distribution strategy on JC, doubling the business in two yearsLaunching Coach in the Middle East and getting the third biggest region globallyCreating 2 mulit-brand structures Swiss and Travel Retail market, leveraging synergies and reducing costs while more than doubling the business on both in less than 3 years

• General Manager Tommy Hilfiger Watches EMEA

  • Mar 2007 - Mar 2009

  Responsible for all sales in Europe, Middle East and AfricaNew organization of regional structureReviewing and adapting regional distribution partners networkInitiating change of German JV organization and processes 20% CAGR over the first two years Responsible for all sales in Europe, Middle East and AfricaNew organization of regional structureReviewing and adapting regional distribution partners networkInitiating change of German JV organization and processes 20% CAGR over the first two years



Independent

• Uganda
• International Trade and Development

• Consultant

  • Sep 2006 - Jan 2007

  Business plan, set-up and ensuring financing of a tour operating company in sport campsRetail consultancy: assortment productivity, margin and visual merchandising improvement Business plan, set-up and ensuring financing of a tour operating company in sport campsRetail consultancy: assortment productivity, margin and visual merchandising improvement



on sabbatical

• Professional Training and Coaching

• Sabbatical

  • Aug 2005 - Aug 2006



cK watch co. ltd

• Switzerland
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Vice-President Sales

  • Jul 2003 - Aug 2005

  In charge of global sales of over 80 countriesIncreased turnover double digits in two yearsInitiating strong launch of the brand in China with 50 shop-in-shops in 12 months, making it a top 10 market Successful launch of ck jewelry collection in 2003 becoming 20% of total business in two years In charge of global sales of over 80 countriesIncreased turnover double digits in two yearsInitiating strong launch of the brand in China with 50 shop-in-shops in 12 months, making it a top 10 market Successful launch of ck jewelry collection in 2003 becoming 20% of total business in two years



ck watch co. ltd

• Switzerland
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Area Sales Manager

  • Sep 2000 - Jul 2003

  Launch and business development of CEE, LatAm distributors marketsBusiness development for Austria, Germany Launch and business development of CEE, LatAm distributors marketsBusiness development for Austria, Germany



Philip Morris

• Tobacco Manufacturing
• 100 - 200 Employee

• Sales Manager

  • Oct 1999 - Aug 2000

  Key account performance analysis and strategic planning investmentsSuccessfully opened new sales channels with incremental turnoverKey account portfolio grown by 12% with flat investments

• Marketing Executive

  • May 1997 - Oct 1999

  Marlboro Brand ExecutiveRegional Promotions ExecutiveMarketing and sales trainee programLed all local sponsoring activities in the Swiss German areaPlan and all BTL activities for the Marlboro brand with trade marketingSuccessful implementation of Marlboro miles promotion Launch of Marlboro Ultra Light as second country worldwide



Import/Export Luxury Goods and Petrol

• Owner

  • Aug 1990 - Jul 1992

  car exporting company car exporting company