Florian Schönberger
Brand Marketing Manager at Bucher + Walt SA- Claim this Profile
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Deutsch Native or bilingual proficiency
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Englisch Full professional proficiency
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Italienisch Professional working proficiency
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Französisch Elementary proficiency
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Bio
Credentials
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Sprinklr Brand Manager Pro
SprinklrFeb, 2021- Oct, 2024
Experience
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Bucher + Walt SA
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Wholesale Import and Export
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Brand Marketing Manager
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Mar 2022 - Present
Brand Marketing Manager for the Swiss and European multi-brand portfolio. Management of Dakine Europe Retail Marketing Strategy by implementing a "Premium Dealer Program". 360° Marketing Mix for COROS, Bryton and Lumos in the Swiss market. Development of the social media & newsletter strategy. Management of the marketing agenda for the different brands of the company. Brand Marketing Manager for the Swiss and European multi-brand portfolio. Management of Dakine Europe Retail Marketing Strategy by implementing a "Premium Dealer Program". 360° Marketing Mix for COROS, Bryton and Lumos in the Swiss market. Development of the social media & newsletter strategy. Management of the marketing agenda for the different brands of the company.
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Scott Sports SA
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Sporting Goods Manufacturing
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400 - 500 Employee
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Digital Marketing / Athlete Team Manager
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Jan 2021 - Feb 2022
Coordination and management of all advertising activities and communication processes. Marketing Management. Technical and disciplinary management of 1 employee. Creation and follow-up of the digital marketing strategy in cooperation with the management. Design and implementation of global social media and marketing strategies. Market and competition analysis including derivation of market- and requirement-oriented measures. Organization and implementation of trade fairs and events as well as training and meetings. Management and monitoring of budgets up to CHF 500T. Coordination of external service providers and agencies. Content management and editing of new content.
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Marketing Coordinator/ Athlete Team Manager
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Jul 2018 - Jan 2021
Conception of plans for strategic product / trade marketing of global B2B and B2C campaigns. Development and launch of online and print ads. Stakeholder management to all departments. Creation and implementation of business and customer development measures and strategic positioning. Conducting market, competitive and business analysis to prepare proactive targeting activities. Implement in-depth analysis to determine market penetration strategies and market development metrics. Organize annual sales meetings and trade show appearances. Responsibility of a sponsoring budget of over CHF 300T.
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HEAD
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Austria
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Sporting Goods Manufacturing
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700 & Above Employee
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Marketing Communications Manager
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Jul 2016 - Jan 2018
Strategic and efficient further delevopment of the HEAD brand. Definition and Implementation of a worldwide communication strategy for alpine products. Close cooperation with sales units in order to support their needs and help to spread the brand campaign through their key accounts and retailers. Day by day contact with external and internal agencies in the interest of achieving the brands KPI’s and to oversee campaigns. Development of the brands digital strategy in cooperation with internal team members. Liable for marketing and advertising expenses within the set budget. Project responsibility for international trade show, ISPO. Creation of B2C concepts, coordinate end consumer ads for TV, Internet, Print and general marketing tools. Development and coordination of B2B marketing tools such as Catalog, POS material, product tech movies. Etc. Conception of PR strategy and management of Freeski sponsoring program.
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Online Marketing Manager
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Oct 2013 - Jul 2016
Social Media: Manage global social media platforms , Implement and manage global strategic campaign guidelines, Planning future social media marketing strategy, Community ManagmentHEAD.com Implement and manage global strategic campaign guidelines , Manage content, Competitors/ Industry benchmarking , Develop and monitor key KPI’sOnline Marketing: Created campaign related Newsletter (40.000 subscribers), Webbanner implementation and distribution, develop and execution of media calendar PR Management: Contact person for national and international press, Develop and manage press releases in collaboration with partners Event: Coordinate special events (press conference, final season event, trade shows, sales meetings)
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Trainee
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Apr 2013 - Aug 2013
Creating a monthly PR Report and Newsletter Coordination with Product Managers (Footwear, Bags, Racquets) Coordination with Organization for European Sales Meeting Creating HEAD Catalogue for upcoming season Website maintainance (Media Database, Content Management System) Frenquently use of SAP (order, deliver, outsource, stock transfer, billing) Supportive role with Social Media platforms Creating a monthly PR Report and Newsletter Coordination with Product Managers (Footwear, Bags, Racquets) Coordination with Organization for European Sales Meeting Creating HEAD Catalogue for upcoming season Website maintainance (Media Database, Content Management System) Frenquently use of SAP (order, deliver, outsource, stock transfer, billing) Supportive role with Social Media platforms
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Dorner Electronic
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Austria
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Software Development
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1 - 100 Employee
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Student Intern
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Mar 2012 - Jun 2012
Student Practical Internship Created a survey to analyze the Market and Image of the Company Spot strengths and weaknesses Working in a five person team Telephone interviews with customers Monthly presentation of the results Student Practical Internship Created a survey to analyze the Market and Image of the Company Spot strengths and weaknesses Working in a five person team Telephone interviews with customers Monthly presentation of the results
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EHC Lustenau
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1 - 100 Employee
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Professional Hockey Player
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Aug 2008 - Mar 2012
Teamwork, Discipline, Ambition and Hard work are necessary to achieve the team’s goal Assistant Captain Team building activities Financed my studies Teamwork, Discipline, Ambition and Hard work are necessary to achieve the team’s goal Assistant Captain Team building activities Financed my studies
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HC Innsbruck
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1 - 100 Employee
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Professional Hockey Player
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Aug 2005 - Sep 2007
Teamwork, Discipline, Ambition and Hard work are necessary to achieve the team’s goal Assistant Captain Team building activities Member of the U-20 Austrian National team Teamwork, Discipline, Ambition and Hard work are necessary to achieve the team’s goal Assistant Captain Team building activities Member of the U-20 Austrian National team
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Education
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2012 - 2013
IILM Institute for Higher Education
International Marketing/ Human Resource Management/ International Finance -
2010 - 2013
Fachhochschule Vorarlberg
Bachelor of Business Administration (BBA), International Marketing/ Human Resource -
2004 - 2005
Banff Community High School
Alberta High School Diploma, High School Graduation
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