Florian Ganssen
Country Director Germany & Austria at Tchibo Coffee Service GmbH- Claim this Profile
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Bio
Richard Barlow
Florian is an experienced commercial and marketing leader. He has led teams to deliver outstanding results, building effective and enduring relationships with key internal and external stakeholders. He has developed clear business strategies, implementing them to great effect. Florian is an authentic leader who creates followership, I enjoyed working with him and look forward to hearing about his future successes.
Bastian Böhm
Florian has been my sparring partner, mentor and supervisor for more than 2 years in his role as Sales Director On-Trade Germany @ DIAGEO. In this time I got to know him as an open-minded commercial professional with a great understanding for the market, customers, consumers and emerging trends alike. His empathic and calm leadership style enables him to really engage the people he is responsible for and the co-workers around him at all times. On top of that Florian brings a broad expertise in both sales and marketing plus impressive presentation skills. His broad expertise within the FMCG branch and the related network round off his package.
Richard Barlow
Florian is an experienced commercial and marketing leader. He has led teams to deliver outstanding results, building effective and enduring relationships with key internal and external stakeholders. He has developed clear business strategies, implementing them to great effect. Florian is an authentic leader who creates followership, I enjoyed working with him and look forward to hearing about his future successes.
Bastian Böhm
Florian has been my sparring partner, mentor and supervisor for more than 2 years in his role as Sales Director On-Trade Germany @ DIAGEO. In this time I got to know him as an open-minded commercial professional with a great understanding for the market, customers, consumers and emerging trends alike. His empathic and calm leadership style enables him to really engage the people he is responsible for and the co-workers around him at all times. On top of that Florian brings a broad expertise in both sales and marketing plus impressive presentation skills. His broad expertise within the FMCG branch and the related network round off his package.
Richard Barlow
Florian is an experienced commercial and marketing leader. He has led teams to deliver outstanding results, building effective and enduring relationships with key internal and external stakeholders. He has developed clear business strategies, implementing them to great effect. Florian is an authentic leader who creates followership, I enjoyed working with him and look forward to hearing about his future successes.
Bastian Böhm
Florian has been my sparring partner, mentor and supervisor for more than 2 years in his role as Sales Director On-Trade Germany @ DIAGEO. In this time I got to know him as an open-minded commercial professional with a great understanding for the market, customers, consumers and emerging trends alike. His empathic and calm leadership style enables him to really engage the people he is responsible for and the co-workers around him at all times. On top of that Florian brings a broad expertise in both sales and marketing plus impressive presentation skills. His broad expertise within the FMCG branch and the related network round off his package.
Richard Barlow
Florian is an experienced commercial and marketing leader. He has led teams to deliver outstanding results, building effective and enduring relationships with key internal and external stakeholders. He has developed clear business strategies, implementing them to great effect. Florian is an authentic leader who creates followership, I enjoyed working with him and look forward to hearing about his future successes.
Bastian Böhm
Florian has been my sparring partner, mentor and supervisor for more than 2 years in his role as Sales Director On-Trade Germany @ DIAGEO. In this time I got to know him as an open-minded commercial professional with a great understanding for the market, customers, consumers and emerging trends alike. His empathic and calm leadership style enables him to really engage the people he is responsible for and the co-workers around him at all times. On top of that Florian brings a broad expertise in both sales and marketing plus impressive presentation skills. His broad expertise within the FMCG branch and the related network round off his package.
Experience
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Tchibo Coffee Service GmbH
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Germany
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Food and Beverage Services
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100 - 200 Employee
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Country Director Germany & Austria
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Mar 2021 - Present
▪ Kommerzielle Verantwortung für: - das Tchibo B2B Business in Deutschland sowie Österreich mit Führung von rund 210 Mitarbeitenden ▪ Direkte Führung der 5 Sales Kanäle - sowie der Bereiche Innendienst und Customer Marketing ▪ Kommerzielle Verantwortung für: - das Tchibo B2B Business in Deutschland sowie Österreich mit Führung von rund 210 Mitarbeitenden ▪ Direkte Führung der 5 Sales Kanäle - sowie der Bereiche Innendienst und Customer Marketing
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Sales Director Fachgroßhandel & Gastro Germany
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Oct 2018 - Feb 2021
▪ Führung des Key Account Teams sowie interner und externer Field Force Mitarbeitender ▪ Komplette Restrukturierung der Gastro und Fachgroßhandel-Organisation▪ Konzeption und Implementierung eines neuen, sell-out-getriebenen Konditionsmodells▪ Gestaltung einer nationalen Gastro-Feld-Mannschaft (City- & Lighthouse)▪ Einführung der externen «Food» (Restaurant) Organisation als «blended» Team
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Customer Marketing & Innovation Director Central Europe
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Jul 2015 - Sep 2018
▪ Führung des gesamten Customer Marketing Teams inkl.:- Implementierung effektiver Fort- und Weiterbildungsmaßnahmen ▪ Gesamtverantwortung für:- die 4 zentraleuropäischen Märkte Deutschland, Österreich, Schweiz und Polen▪ Kreation aller kommerziellen Tools für die Kanäle:- LEH, Gastro, C&C, FGH sowie eCommerce▪ End-to-End Gestaltung vom Innovations-Prozess inkl. Konzeption, Umsetzung (Media Mix, POS) und Monitoring
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Commercial Transformation Director DACH
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Jan 2014 - Jun 2015
▪ Zielgerichtete Führung und ganzheitliche Weiterentwicklung des Commercial Transformation Teams ▪ Implementierung einer neuen Investitionsstrategie für Handel & Gastronomie▪ Aufbau einer optimierte Innendienststruktur inkl. Ways of Working mit:- dem Service Center in Budapest▪ Einführung inkl. Umsetzung einheitlicher «Capabilities» für:- den Innen- und Außendienst
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Colgate-Palmolive
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1 - 100 Employee
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Leiter Key Accounts LEH
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Dec 2012 - Jan 2014
▪ Gesamthafte Verantwortung für Top-Kunden wie EDEKA; REWE; Markant▪ Größe des Portfolios: 8 national operierende Kunden▪ Funktion als erster Ansprechpartner in Deutschland für:- länderübergreifende Kundenverträge u.a. mit Agenor und Coopernic▪ Ganzheitliche Führung sowie zielgerichtete Weiterentwicklung von Mitarbeitenden ▪ Leiter der Task Force «T&C Harmonisierung» während des Mergers von:- Colgate Palmolive und Gaba
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Group Key Account Manager
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Sep 2011 - Nov 2012
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Nationaler Key-Account-Manager LEH
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Sep 2009 - Aug 2011
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Bacardi
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Bermuda
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Wine & Spirits
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700 & Above Employee
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Key Account Manager LEH
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Jul 2007 - Sep 2009
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Brand Manager
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Apr 2004 - Jul 2007
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Commercial Trainee (Marketing & Vertrieb)
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Jul 2002 - Mar 2004
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Education
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1997 - 2001
Rheinische Fachhochschule Köln
Diplom Kaufmann, Betriebswirtschaftslehre
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