Florian Auffret

Digital Marketing Manager at Timcod
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Nantes Metropolitan Area, HT
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Espagnol Professional working proficiency
Skills

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5.0

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Didier Perraudin

Je remercie Florian de tout ce qu'il a apporté à Uptoo pendant ces 4 bonnes années qu'il a passées chez nous. Il a su prendre en charge nos campagnes marketing outbound, et il a fait un très bon travail en exécutant consciencieusement la roadmap, et en donnant toute son énergie pour apprendre, s'appliquer et réussir. Et toujours avec le sourire et un bon bouquet de soft skills, ce qui était très agréable pour son manager. Cela a été une chance de l'avoir à bord et cela le sera pour tous tes prochains employeurs. Je lui souhaite de continuer ce chemin !

Paul Guillemin

1er employé de FretLink, Florian s'est toujours montré déterminé et a apporté son aide précieuse à la société alors qu'elle n'en était qu'à ses débuts. C'est un marketing manager fiable qui a su se montrer décisif sur l'ensemble des sujets qui lui étaient confiés : campagnes de lead generation, prospection, réalisation d'outils de présentation et organisation d'événements. Très mature, Florian est aujourd'hui prêt à évoluer et prendre davantage de responsabilités. Enfin, Florian sait faire partie d'une équipe. Il se rend systématiquement disponible pour ses collaborateurs et leur apporte l'aide dont ils ont besoin. Bravo Florian !

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Credentials

  • Maîtriser le Social Selling
    UPTOO
    Jul, 2019
    - Oct, 2024
  • Inbound Methodology
    HubSpot Academy
    Nov, 2017
    - Oct, 2024
  • Google Analytics
    Google
    Apr, 2018
    - Oct, 2024
  • Adwords Publicité sur le réseau de recherche
    Google
    Jul, 2018
    - Oct, 2024

Experience

  • Timcod
    • France
    • Information Technology & Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Dec 2021 - Present

  • UPTOO
    • France
    • Business Consulting and Services
    • 200 - 300 Employee
    • B2B Digital Marketing Manager
      • Nov 2017 - Dec 2021

      SEO & SEAContent Marketing (podcast, white papers, infographics, videos...)Email Marketing (+100 000 C-level contacts database)Social Ads & Retargeting (LinkedIn, Facebook, Twitter)Marketing Automation (events, nurturing, cross-sell...)Community management (LinkedIn, Facebook, Twitter)CRM Management & Data QualitySales materials creation and updateTools : Google Adwords & Analytics, Photoshop, Figma, Hubspot, LinkedIn Ads, Facebook Ads, Twitter Ads, Buffer SEO & SEAContent Marketing (podcast, white papers, infographics, videos...)Email Marketing (+100 000 C-level contacts database)Social Ads & Retargeting (LinkedIn, Facebook, Twitter)Marketing Automation (events, nurturing, cross-sell...)Community management (LinkedIn, Facebook, Twitter)CRM Management & Data QualitySales materials creation and updateTools : Google Adwords & Analytics, Photoshop, Figma, Hubspot, LinkedIn Ads, Facebook Ads, Twitter Ads, Buffer

  • Fretlink
    • France
    • Truck Transportation
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2016 - Aug 2017

      - Definition and implementation of the Shipper acquisition process- Management of Lead Generation campaigns (mailing, Facebook ads, Linkedin ads, Adwords, Retargeting)- Implementation of Marketing Automation- Management of databases and CRM tool- Analysis of metrics and decision-making- Creation of presentation tools- Sales support

    • Webmarketing / Growth Hacker
      • Jan 2016 - Jun 2016

      - Definition and implementation of the Carrier acquisition process- Commercial prospection- Management of the commercial prospection team- Organisation of events- Community Management

  • SURTEO
    • Marketing and Development Assistant
      • Jul 2015 - Dec 2015

      - Harmonization of existing offers and help in the development of new services- Improvement and optimization of the website (HTML & CSS / SEO / Content Marketing...)- Improvement and follow-up of of business watch's tools- Social networks' management (Twitter, LinkedIn) - Harmonization of existing offers and help in the development of new services- Improvement and optimization of the website (HTML & CSS / SEO / Content Marketing...)- Improvement and follow-up of of business watch's tools- Social networks' management (Twitter, LinkedIn)

  • Orange
    • France
    • Telecommunications
    • 700 & Above Employee
    • Junior Marketing Consultant
      • Jul 2014 - Aug 2014

      Delivery of a report for helping the development and the improvement of offers reaching young people- Market research- Analysis of results- Benchmarking of competitors- Analysis of strategies' competitors- SWOT analysis Delivery of a report for helping the development and the improvement of offers reaching young people- Market research- Analysis of results- Benchmarking of competitors- Analysis of strategies' competitors- SWOT analysis

  • EM Normandie Business School
    • France
    • Higher Education
    • 500 - 600 Employee
    • Business start-up assistance Mission
      • Apr 2014 - May 2014

      Help to a futur businessman in his steps of his business start-up- Documentary and competitive watches- Qualitative market study- Business plan draft Help to a futur businessman in his steps of his business start-up- Documentary and competitive watches- Qualitative market study- Business plan draft

  • SCA Ouest
    • Order Picker at SCA Ouest (wholesale outlet of E.Leclerc)
      • Jun 2013 - Aug 2013

      - Receiving deliveries as pallets- Distribution of products according to orders for various commercial centers throughout the region - Receiving deliveries as pallets- Distribution of products according to orders for various commercial centers throughout the region

  • Orange
    • France
    • Telecommunications
    • 700 & Above Employee
    • Trainee in agency
      • Jun 2012 - Jul 2012

      - Sale- Desk clerk of customers- Inventory management- Phoning - Sale- Desk clerk of customers- Inventory management- Phoning

  • EM Normandie Business School
    • France
    • Higher Education
    • 500 - 600 Employee
    • Mission Benchmarking
      • Apr 2012 - May 2012

      - Competitive watch of other businesses schools- Proposition of improvements for teaching methods for the school - Competitive watch of other businesses schools- Proposition of improvements for teaching methods for the school

Education

  • Grenoble Ecole de Management
    Master 2 (M2), Digital Business Strategy
    2016 - 2017
  • Normandy Business School
    Master 2, Commerce international / commerce
    2011 - 2016
  • Ateneo de Manila University
    Business
    2015 - 2015
  • Savonia University of Applied Sciences
    Business and Administration
    2013 - 2013
  • High School Gaspard Monge
    Baccalauréat, Social and Economics
    2008 - 2011

Community

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