Data Strategy Analyst

• Oct 2023 - Present

Reporting Analyst

• Aug 2022 - Oct 2023

Senior Digital Analyst

• Jan 2022 - Aug 2022

•Created and developed new digital marketing packages, assisting on go-to market materials, deck building, pricing and internal education •Managed process of choosing digital vendors, collaborating with C-level and other executives to determine best course of action for the company’s 2022 goals •Created education materials and developed internal learning course for all departments, including sales and customer experience to create efficiency in current processes and increase digital marketing education Show less

Data Analyst

• Dec 2019 - Jan 2022

• Promoted from Social Media Coordinator to Data Analyst Manager in Dec 2019 after solving a need in the company for a reporting department by creating an automated data process• Provided in depth campaign results that are delivered via Tableau visualizations to enable digestible and visually pleasing reports that include analysis and optimization notes • Designed and maintained custom Tableau dashboards and data visualizations to be provided to clients for real time access and analysis• Assisted in concepting and presenting data led results and future strategies that tell a greater story to a diverse set of end users in an easy to understand format • Collaborated with creative and sales departments as well as Account Executives to organize the ideas of all parties and present a cohesive digital media plan and timeline based on data • Recommended optimizations on digital campaigns based on the data analysis to ensure successful digital campaigns Show less

Social Media Coordinator

• May 2019 - Dec 2019

• Provided specialized social media marketing plans for multiple clients of varying levels amongst platforms such as Twitter, Instagram, Facebook and Pinterest • Created proposals and overall digital strategies to advise clients on campaign budgets, flights and creative as well as social platforms and cohesiveness with other digital strategies • Executed advertisements based on strategies and worked to optimize audiences, pacing and overall performance based on the objective • Created a monthly email newsletter that covers all digital trends and is meant to be educational while providing personal engagement amongst the company and clients/partners • Assisted in copyediting of client websites, blogs and emails to ensure brand cohesiveness in their online presence Show less

Trainer

• May 2015 - May 2019

• Provided specialized and themed customer service to thousands of guests daily while using resources to solve any guest issues or complaints • Promoted from Team Member to Trainer in 2016 after exemplifying Universal values and earning employee of the month April 2016 • Trained and provided onboarding to new employees which included performance evaluations and test preparations • Provided specialized and themed customer service to thousands of guests daily while using resources to solve any guest issues or complaints • Promoted from Team Member to Trainer in 2016 after exemplifying Universal values and earning employee of the month April 2016 • Trained and provided onboarding to new employees which included performance evaluations and test preparations

Social Media Intern

• Oct 2018 - Mar 2019

• Increased sales by 78% after implementing paid advertisements via Facebook, Instagram and Pinterest • Implemented influencer outreach by creating an affiliate marketing/ambassador program which resulted in an increase of 15% in revenue • Created e-marketing graphics such as email, social media, and advertising campaigns • Managed social media posts on all platforms including interpreting all analytics and using those to implement new campaigns that better aligned with the brand message • Designed and copyedited website pages and blog posts using SEO tactics in order to bring in traffic outside of Etsy Show less

Resident Assistant

• Jan 2018 - May 2018

• Oversaw 47 residents and served as daily point of contact for emergencies, questions, and roommate conflicts • Developed and implemented four programs every month including creating advertising, facilitating, meeting an attendance quota, and writing post-event reflection articles • Designed and executed an educational bulletin board once a month in conjunction with various offices across campus based on the needs of my residents • Collaborated on programs with the Office of Residential Life, The Office of Campus Programs, The Health and Wellness Center, the ‘It’s On Me’ Center and the Office of the College of Business Counseling to connect students to resources and facilitate open communication Show less

Relay for Life Chair

• Aug 2017 - Mar 2018

• Led a committee of 11 people by delegating subcommittee tasks based on skills and following up on task completion in a timely manner • Edited and collaborated on the advertisements for the fundraising events as well as the main event to be distributed via Snapchat, Instagram, Twitter and Facebook • Produced content for the official Relay for Life at FIU Instagram • Led a committee of 11 people by delegating subcommittee tasks based on skills and following up on task completion in a timely manner • Edited and collaborated on the advertisements for the fundraising events as well as the main event to be distributed via Snapchat, Instagram, Twitter and Facebook • Produced content for the official Relay for Life at FIU Instagram