Founder & CEO

• Oct 2021 - Present

The p2p community to share your wardrobe. We're a tech and community driven platform that enables our customers to access their dream closet. Monetize your own wardrobe and rent items when you need them. The p2p community to share your wardrobe. We're a tech and community driven platform that enables our customers to access their dream closet. Monetize your own wardrobe and rent items when you need them.

Marketing Communications Specialist ad interim / blender external engagement lead

• Jul 2021 - Nov 2021

Brandmanager

• Oct 2017 - Jun 2021

Responsible for brand and marketing strategy of our consumer brands: RTL nieuws, RTL Z, Bright. And co-responsible for consumer brand strategy of RTL. Brand positionering sessions with internal stakeholders and bringing alife our brand strategyBrand- and acquistion campaigns with ATL/BTL media.Cooperation with PR, digital and advertising agencies. Briefing and cooperating with designers, online marketers, CRM en research (brand trackers)Event marketing: Bright Day (20.000px), MKB Ondernemerscongres (2.500px) Show less

Management Trainee

• Oct 2016 - Sep 2017

- Three rotations within the departments Ventures, Branded Content and RTL Z - Responsible for business strategy and synergy, creative content creation, consultative selling, setting up partnerships with e.g. Lenovo, Storytell, (online) marketing and product development- Achieved a roadmap for business strategy and KPI implementation, branded content sales deals (total amount of €200.000). New product development in order to create an active fanbase and several (online) marketing campaigns at RTL Z. - Part of Young RTL board. Show less

Interim-projectmanager

• Jul 2016 - Aug 2016

- Responsible for making Category Management achieve a category transformation project and supporting the suppliers manager in structure/administration (32h a week) - Responsible for making Category Management achieve a category transformation project and supporting the suppliers manager in structure/administration (32h a week)

Marketing Project Manager/Recruiter

• Mar 2012 - Jul 2016

- Responsible for managing projects and developing business strategies in (online) marketing, sales, PR, recruitment, events and social media/ copy writing (24h a week).- Build, measure, learn marketing campaigs- Creative marketing campaigns (with little budget)

Sales

• Jan 2012 - Feb 2012

Expanding SnappCar in the Netherlands; acquiring new cars on the platform, setting up partnerships with rental companies; execute marketing activities

Sales and Marketing Manager

• Aug 2015 - Dec 2015

- Developing business in Australia (15h a week/ 4 months)- Responsible for all strategic/operational marketing, organizing events. Sales/business development in UK, Spain, Australia and South America. - Achieved setting up several marketing campaigns and a product launch- Setting up partnerships and managing relationships- Organizing B2B marketing on 2 big events

International business developer

• Mar 2015 - Jul 2015

Leapfrog wants to bridge the gap between the current state of technology of 3D printers and the future of 3D printing as a whole. We want to deliver 3D printers which make a high quality of printed product available to a much broader customer base at an affordable price.This is why we have developed very easy to use 3D printers that meet the previous mentioned demands and also look awesome. What sets us apart from our competitors is our drive and passion and that our printers now deliver the largest print area in this price range combined with a high print quality.Our drive is to become a worldwide recognized brand name, capitalizing on the high growth in the market for 3D printing and to take 3D printing to the next level. We strive to deliver devices which make a high quality of printed product available to a much broader customer base at an affordable price.You, the customer is central and should not have to deal with understanding the technology, letting you do what you do best: designing and creating new cool things. Show less

Stagiaire operational marketing

• Feb 2013 - Jun 2013

- Working in an operational marketing team on several marketing campaigns. Translate marketing activities into different channel strategies and concepts (40h a week). - Working in an operational marketing team on several marketing campaigns. Translate marketing activities into different channel strategies and concepts (40h a week).

Student stagiaire

• Dec 2012 - Jan 2013

Student stagiaire bij Bank- en Effectenrecht Student stagiaire bij Bank- en Effectenrecht

City coordinator and student recruiter

• 2011 - 2013

- Coordinating other student recruiters and scouting highly performing students for a talent pool (15h a week). - Coordinating other student recruiters and scouting highly performing students for a talent pool (15h a week).

National Support Team

• Jan 2012 - Jul 2012

Organizing alumni event 2012

Make a Move Coordinator AIESEC Utrecht

• Jan 2011 - Jan 2012

Make a Move coordinator in the executive board of AIESEC Utrecht. Managing a team of 5 part-time AIESEC members and developing strategies for AIESEC Utrecht. Responsible for all sales, marketing and account management. Organizing 5 big events for students and companies.

Account Manager at Incoming Exchange Team

• Jan 2010 - Jan 2011

Account manager: Responsible for acquiring internships for foreign students at Dutch companies. Relationship management with Dutch companies and foreign students