Experience

Berkail

• France
• Architecture and Planning
• 1 - 100 Employee

• CMO & Co-fondateur in progress

  • May 2023 - Present

  Marseille, Provence-Alpes-Côte d’Azur, France Chez Berkail, nous accompagnons les particuliers, tout au long d’un moment fort de leur vie : leur projet de rénovation. Notre volonté, répondre à un double constat. 𝟓𝟎% 𝐝𝐞𝐬 𝐠𝐞𝐧𝐬 𝐧𝐞 𝐬𝐨𝐧𝐭 𝐩𝐚𝐬 𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐢𝐭𝐬 𝐝𝐞 𝐥𝐞𝐮𝐫 𝐞𝐱𝐩é𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐫𝐚𝐯𝐚𝐮𝐱. Ainsi, on se concentre à réenchanter l’expérience travaux par davantage de méthode, de service, de transparence, d’humain et un brin de digital. 𝟑𝟎% 𝐝𝐞𝐬 é𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬 𝐝𝐞 𝐠𝐚𝐳 à… Show more Chez Berkail, nous accompagnons les particuliers, tout au long d’un moment fort de leur vie : leur projet de rénovation. Notre volonté, répondre à un double constat. 𝟓𝟎% 𝐝𝐞𝐬 𝐠𝐞𝐧𝐬 𝐧𝐞 𝐬𝐨𝐧𝐭 𝐩𝐚𝐬 𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐢𝐭𝐬 𝐝𝐞 𝐥𝐞𝐮𝐫 𝐞𝐱𝐩é𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐫𝐚𝐯𝐚𝐮𝐱. Ainsi, on se concentre à réenchanter l’expérience travaux par davantage de méthode, de service, de transparence, d’humain et un brin de digital. 𝟑𝟎% 𝐝𝐞𝐬 é𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬 𝐝𝐞 𝐠𝐚𝐳 à 𝐞𝐟𝐟𝐞𝐭 𝐝𝐞 𝐬𝐞𝐫𝐫𝐞 𝐞𝐧 𝐅𝐫𝐚𝐧𝐜𝐞... 𝐯𝐢𝐞𝐧𝐧𝐞𝐧𝐭 𝐝𝐞 𝐥'𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞 𝐝𝐮 𝐛â𝐭𝐢𝐦𝐞𝐧𝐭. Parce que la planète Terre c'est notre résidence principale à tous, on accompagne nos clients pour limiter l’impact environnemental de leur projet. Avec 3 leviers : le choix des matériaux, le traitement des déchets, la rénovation énergétique. Show less



Time for the Planet

• France
• Environmental Services
• 200 - 300 Employee

• Associé

  • Jan 2021 - Present

  Time For The Planet est une entreprise à mission qui souhaite rassembler 1 milliard d'euros pour créer 100 entreprises luttant contre le réchauffement climatique. Il est possible de devenir actionnaire à partir d'un euro investi. Nous sommes la dernière génération à pouvoir éviter un effondrement du climat. Agissons ensemble ! Si vous souhaitez savoir comment vous engager, par ici : https://www.time-planet.com/fr



Erevo Formation

• France
• Professional Training and Coaching
• 1 - 100 Employee

• CMO

  • Sep 2021 - May 2023

  Marseille > Refonte de la plateforme de marque Erevo: identité de marque (Vision, Persona, positionnement…) et identité visuelle (nouveau logo, nouvelle charte graphique…) > Refonte du site web avec un triple objectif: Moderniser, différencier, convertir. > Définition des besoins, paramétrage et déploiement du CRM (Hubspot) pour l’ensemble des directions de l’entreprise > Création de la stratégie de génération de leads sur les différents leviers (Content Marketing / SEO… Show more > Refonte de la plateforme de marque Erevo: identité de marque (Vision, Persona, positionnement…) et identité visuelle (nouveau logo, nouvelle charte graphique…) > Refonte du site web avec un triple objectif: Moderniser, différencier, convertir. > Définition des besoins, paramétrage et déploiement du CRM (Hubspot) pour l’ensemble des directions de l’entreprise > Création de la stratégie de génération de leads sur les différents leviers (Content Marketing / SEO / SEA / SMA / Affiliation / CRM) > Mise en place du Marketing Automation (Nurturing, Customer Success, Fidélisation) > Direction artistique, copywriting et conception-rédaction (publicités, article de blog, site web) > Création et management de l’équipe Marketing Show less



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Digital Marketing Project Manager

  • Jun 2017 - Apr 2021

  Marseille Area, France SOCIAL MEDIA STRATEGY ✓ Implementing the social media strategy in France for Ricard & Lillet with the following objectives: - Ricard: Make it THE conversational brand. - Lillet: Improve the desirability of the brand. ✓ Social Media Management: - Defining an editorial approach (tone of voice, graphic guidelines, editorial calendar...). - Managing a community manager (intern). CONTENT MARKETING ✓ Brand Content strategy: - Internalized brand Content… Show more SOCIAL MEDIA STRATEGY ✓ Implementing the social media strategy in France for Ricard & Lillet with the following objectives: - Ricard: Make it THE conversational brand. - Lillet: Improve the desirability of the brand. ✓ Social Media Management: - Defining an editorial approach (tone of voice, graphic guidelines, editorial calendar...). - Managing a community manager (intern). CONTENT MARKETING ✓ Brand Content strategy: - Internalized brand Content strategy to feed our social pages so as our other digital platforms (concept design, copywriting, legal obligation). - RFP, creative brief & management of the relationship with the video agencies. MEDIA PLANNING ✓ Defining the media strategy (objectives, target, budget, KPIs, key levers...): - Working with a media agency / Follow-up of optimizations & performances / Reporting (performance, studies, insight, next-steps). --> Branding / Product Launch / Retail Media / e-Commerce. --> Social Media, Display Programmatic, Video, Retail Media, Special operations, Influence. DIGITAL TRANSFORMATION ✓ Working on the digital empowerment of the Société Ricard employees. ✓ Designing a program & tools to make the "digital" more accessible. ✓ Facilitator for the "Social, Content & Influence Marketing" training program. DIGITAL INSIGHT ✓ Follow-up of our brand eReputation, monitoring of "earned media" performances, analysis and benchmark of the social data to identify trends and insights --> Working with Radarly. ✓ Working on the implementation of a cross-media studies program to understand and optimize our mix media. PROJECT MANAGEMENT ✓ Website redesign for 8 countries & SEO optimizations. eRP ✓ Defining influence marketing strategy (Key online media partnership, "Search Influence", Instagram, Blogs...) and operationnal implementation. MANAGEMENT ✓ Managing a team of 1 person. Show less



Parfums Christian Dior

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• International e-advertising Project Manager

  • Feb 2017 - Jun 2017

  Paris Area, France GLOBAL MEDIA STRATEGY: ✓ Definition for each campaign of the GLOBAL media strategy: - Objectives, Channel (Social Media, Programmatic, Video, OPS) Budget split, KPIs... - Sharing the strategy with all the countries and validating the local media plans. ✓ International Coordination: Taking care of the right implementation of the campaign and its performances in every country. ✓ Social Media management of Facebook & Instagram Dior account as well as the social paid… Show more GLOBAL MEDIA STRATEGY: ✓ Definition for each campaign of the GLOBAL media strategy: - Objectives, Channel (Social Media, Programmatic, Video, OPS) Budget split, KPIs... - Sharing the strategy with all the countries and validating the local media plans. ✓ International Coordination: Taking care of the right implementation of the campaign and its performances in every country. ✓ Social Media management of Facebook & Instagram Dior account as well as the social paid campaigns for all the countries: - Publishing, copywriting (English), Follow-up of performances (Facebook Business Manager) MEDIA PLANNING: ✓ Implementation of the media strategy for the French market. - Agency brief / Follow-up optimizations & performances / Reporting (result, studies, insight) GLOBAL BRAND CONTENT: ✓ Production of digital master assets for all the countries: - Creative brief / Follow-up and validation of the masters - Validation of the local creative contents adapted from the global masters Show less



Citroën

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Social Media International Coordinator

  • Apr 2014 - Feb 2017

  Paris SOCIAL MEDIA MANAGEMENT: ✓ Implementation of the social media international strategy for Citroën, to participate in making Citroën the most optimistic and recommended brand of the car industry. ✓ Social Media Manager of "Citroën International"​ pages. SOCIAL MEDIA MARKETING: ✓ Management of SMA international ads campaign (Product Launch / Lead generation) - Work on targeting, objectives, KPIs, format, content, platform, copy & budget… Show more SOCIAL MEDIA MANAGEMENT: ✓ Implementation of the social media international strategy for Citroën, to participate in making Citroën the most optimistic and recommended brand of the car industry. ✓ Social Media Manager of "Citroën International"​ pages. SOCIAL MEDIA MARKETING: ✓ Management of SMA international ads campaign (Product Launch / Lead generation) - Work on targeting, objectives, KPIs, format, content, platform, copy & budget optimization CONTENT MARKETING ✓ Brand Content strategy to feed our social pages across the world so as our other digital platforms - RFP, creative brief & management of the relationship with the agencies. INTERNATIONAL COORDINATION ✓ Management of the relationship with 70+ countries - Implementation of social pages (200+ pages across the world) - Daily support on social media issues - Implementation of tools (SMMS, webinars, editorial calendars etc.) to rise the overall skills of our teams --​> Launch of the DS brand on social networks. Deployment of guidelines, editorial & strategy for 20 countries TRANSFORMATION DIGITALE ✓ Working on skilling up employees about Social Media ✓ Implementation of tools to enable Employee Advocacy ✓ Working on Social Retail & Social Care ✓ Implementation & follow-up of Sprinklr (Social Asset Manager / Social Media Management) eRP ✓ Management of relations with the key online leaders ✓ Organization of international events (Test drive...) eREPUTATION, CRISIS MGMT & SOCIAL CARE ✓ Audit & roll-out of processes and tools to follow the eReputation & social customer care of the brand MANAGEMENT ✓ Managing a team of 2 persons Show less



Orange

• Germany
• International Trade and Development
• 1 - 100 Employee

• Social Media Manager

  • Jan 2013 - Dec 2013

  Région de Paris, France COMMUNITY MANAGEMENT ✓ Design and deployment of a social media strategy for Orange on the video game industry ✓ Daily community management on Facebook, Twitter, Google+, Instagram et Dailymotion ✓ Follow-up and analysis of KPIs --​> Results: ✓ Facebook: 47%+ of fans / Stronger engagement rate ✓ Twitter: 170%+ of followers / Real editorial set up ✓ Instagram: Opening of an account to post the daily and rich life of Orange in the video game industry to… Show more COMMUNITY MANAGEMENT ✓ Design and deployment of a social media strategy for Orange on the video game industry ✓ Daily community management on Facebook, Twitter, Google+, Instagram et Dailymotion ✓ Follow-up and analysis of KPIs --​> Results: ✓ Facebook: 47%+ of fans / Stronger engagement rate ✓ Twitter: 170%+ of followers / Real editorial set up ✓ Instagram: Opening of an account to post the daily and rich life of Orange in the video game industry to strengthen and legitimate the presence of the brand in this business CONTENT MARKETING ✓ Brand Content strategy to feed our social pages - Creative brief & management of the relationship with the agency SOCIAL MARKETING ✓ Implementation of ads campaign (Facebook, Twitter, Youtube): PES 2014, Cloud Gaming etc. eRP ✓ Management of relations with the key online leaders (KOL) PROJECT MANAGEMENT ✓ Creation of digital animation (social contests, event website) ✓ Organization of offline animation: - Paris Games Week: Management of the "connected" animations on the Orange booth (Results: 11K+ tweets generated (without ads campaign) that made Orange trending on Twitter and multiple participation and relay from KOL) - Orange cup: PES 2014 tournament organized in 13 cities of France in partnership with Konami Show less

• Strategic Marketing & Online Communiction Assistant

  • Jun 2011 - Dec 2011

  Issy-les-Moulineaux (Paris, France) PROJECT MANAGEMENT ✓ Project Manager on the Game Story operation: Objective: Transform an institutional partnership into a branding communication windows and a social media leverage to recruit new fans. - Imagine a relevant and attractive activation into a big video game exhibition - Run the daily operational management of the project - Manage relations with partners and providers - Run an ads campaign to amplify the activation - Create a complementary… Show more PROJECT MANAGEMENT ✓ Project Manager on the Game Story operation: Objective: Transform an institutional partnership into a branding communication windows and a social media leverage to recruit new fans. - Imagine a relevant and attractive activation into a big video game exhibition - Run the daily operational management of the project - Manage relations with partners and providers - Run an ads campaign to amplify the activation - Create a complementary project on Facebook, to rise the number of fans and spread the virality of the project on social media - Content & Community Management --​> Results: ✓ A project perfectly fitting with the exhibition placing Orange in the heart of the future of video games ✓ Rejuvenation of the brand, thanks to its association with the Raving Rabbids ✓ Big press impact because of the interactive virtual reality used on a giant screen inside a museum ✓ Hundreds of participants to the virtual reality animation deployed during 4 days ✓ Thousands of users of the virtual reality Facebook photo booth &15.000 new fans gained Show less



E2M

• United States
• Environmental Services
• 1 - 100 Employee

• Business Development Assistant

  • Feb 2010 - Aug 2010

  Région de Barcelone, Espagne DISTRIBUTION NETWORK DEVELOPMENT ✓ Development of a distribution network in France: - Identify the market opportunities - Identify and prospect potential partners - Industrial e-business analysis to evaluate the potential of internet as a selling channel to enter the French market --​> Results: ✓ Proposition of two partnerships with French distributors INTERNATIONAL BUSINESS DEVELOPMENT - Identify new market (product and countries) -… Show more DISTRIBUTION NETWORK DEVELOPMENT ✓ Development of a distribution network in France: - Identify the market opportunities - Identify and prospect potential partners - Industrial e-business analysis to evaluate the potential of internet as a selling channel to enter the French market --​> Results: ✓ Proposition of two partnerships with French distributors INTERNATIONAL BUSINESS DEVELOPMENT - Identify new market (product and countries) - Identify and prospect new potential clients - Optimize the CRM --​> Results: ✓ Numerous meeting organized in Morocco ✓ Development of a new market segment with the "card" industry Show less



Societe Generale

• France
• Banking
• 700 & Above Employee

• Assistant Marketing Opérationnel

  • Jan 2008 - Jul 2008

  Paris Area, France MARKETING OPÉRATIONNEL ✓ Mise en place d’un suivi statistique d’aide à la vente: - Utilisation avancée d’Excel, Analyse des données et mise en place d’outils d’aide à la vente (best practices, formation…) - Création et mise en place de PLV - Définition et mise en place d'outils d'aide à la vente (formation, best practices...) GESTION DE PROJET EVENEMENTIEL ✓ Organisation d'événements en tant que partenaire - Gestion opérationnelle (relation avec les… Show more MARKETING OPÉRATIONNEL ✓ Mise en place d’un suivi statistique d’aide à la vente: - Utilisation avancée d’Excel, Analyse des données et mise en place d’outils d’aide à la vente (best practices, formation…) - Création et mise en place de PLV - Définition et mise en place d'outils d'aide à la vente (formation, best practices...) GESTION DE PROJET EVENEMENTIEL ✓ Organisation d'événements en tant que partenaire - Gestion opérationnelle (relation avec les fournisseurs, présence sur le terrain...) - Déterminer les clients et prospects à inviter - Organiser des jeux concours pour récupérer des informations sur les prospects - Gérer les données récoltées pour créer un rebond commercial - Rédiger un compte-rendu des opérations Show less