Florentina Almonte
Content Acquisitions Executive US, EMEA, LATAM & US HISPANIC at Shorts International- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
I worked closely with Florentina for many years in my capacity as outside legal counsel to her employer HITN. I found her to be imaginative, creative, empathetic and a first-rate problem solver even under the intense pressures of an under staffed and under budgeted satellite and cable channel. Her people skills are excellent as is her ability to work cooperatively with a wide range of people. I think she would be an outstanding asset to any media organization.
I had the pleasure of working with Florentina and have kept in touch with her for years. A great teammate, and innovative thinker who never gets rattled and an extremely hard worker. She is wonderful!
I worked closely with Florentina for many years in my capacity as outside legal counsel to her employer HITN. I found her to be imaginative, creative, empathetic and a first-rate problem solver even under the intense pressures of an under staffed and under budgeted satellite and cable channel. Her people skills are excellent as is her ability to work cooperatively with a wide range of people. I think she would be an outstanding asset to any media organization.
I had the pleasure of working with Florentina and have kept in touch with her for years. A great teammate, and innovative thinker who never gets rattled and an extremely hard worker. She is wonderful!
I worked closely with Florentina for many years in my capacity as outside legal counsel to her employer HITN. I found her to be imaginative, creative, empathetic and a first-rate problem solver even under the intense pressures of an under staffed and under budgeted satellite and cable channel. Her people skills are excellent as is her ability to work cooperatively with a wide range of people. I think she would be an outstanding asset to any media organization.
I had the pleasure of working with Florentina and have kept in touch with her for years. A great teammate, and innovative thinker who never gets rattled and an extremely hard worker. She is wonderful!
I worked closely with Florentina for many years in my capacity as outside legal counsel to her employer HITN. I found her to be imaginative, creative, empathetic and a first-rate problem solver even under the intense pressures of an under staffed and under budgeted satellite and cable channel. Her people skills are excellent as is her ability to work cooperatively with a wide range of people. I think she would be an outstanding asset to any media organization.
I had the pleasure of working with Florentina and have kept in touch with her for years. A great teammate, and innovative thinker who never gets rattled and an extremely hard worker. She is wonderful!
Experience
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ShortsTV
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United Kingdom
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Content Acquisitions Executive US, EMEA, LATAM & US HISPANIC
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Jun 2018 - Present
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A+E Networks
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United States
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Entertainment Providers
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700 & Above Employee
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Consultant, International Ad Sales & Business Development—-Contract
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2017 - 2018
Liaison between A+E’s global Ad Sales teams and the US team. Helped in pricing ad sales campaigns across regions and manage global ad sales sharing between regional teams. Overall coordination on global ad sales projects and business development initiatives. Worked with the US Distribution team on History en Español affiliates marketing initiatives. Managed History en Español social media accounts as well as viewership analytics reporting.
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Consultant
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2016 - 2018
Programming: Set the program schedule strategy for the company’s TV channels: Festiva TV and Festiva Shop, as well as designed, launched and implemented the scheduling/traffic operational structure. Created a functional system, process, and procedures for ongoing efficiencies of the programming schedule/traffic activities. Distribution: Provided direction, developed and implemented strategies for the company’s start-ups TV channels and digital audio brands in pursuing distribution on digital media platforms such as OTT, VOD, TVE, Digital Audio platforms, etc.
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Dicapta
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Partnerships Consultant
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Oct 2016 - Jun 2017
Development of new content partnerships with the objective of expanding TV programming providing closed captioning and video description services for kids with hearing and visual limitations. DICAPTA works with DOE and the FCC ensuring media accessibility.
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Hispanic Information and Telecommunications Network, Inc. (HITN)
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Director of Programming Acquisitions, Scheduling & Operations
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2005 - Oct 2016
• Developed and executed the full scope of the network programming strategy.• Leveraged content genres, managed and implemented programming strategies creating a unique TV network and effectively growing the network viewership and its distribution.• Developed, maintained partnerships and closed deals with content distributors, content creators, media outlets and programming providers from around the globe.• Sourced, planned, evaluated, negotiated and licensed thousands of hours of programming.• Designed and implemented the programming schedule. Introduced unique content creating a competent day-time and prime-time programming offer.• Developed and managed the network annual programming acquisitions budget.• Analyzed marketplace trends and competitive landscape to schedule effectively against the competition.• Examined viewership data to evaluate each program performance and the overall network performance.• Directed and managed the scheduling operation. • Developed short and long-term scheduling strategies maximizing inventory and driving ratings, therefore, contributing to the growth of the network.• Directed and managed the Traffic/Logs origination operation. Created standards & practice guidelines for the department.• Directed the on-air promotions operation from planning to air.• Worked with an internal team in creating strategies to secure affiliate distribution agreements on top MVPDs (such us, Time Warner Cable, Dish Network, DirecTV, Verizon Fios, Cablevision, Comcast, etc.) and OTT platforms.• Prepared and made the sales pitch presentations to potential carriers/affiliate distribution partners. • Involved in negotiations for affiliate distribution agreements/carriage deals with MVPDs and OTT platforms.• Worked with affiliate partners marketing teams on several campaigns, cross-channel promotions, and other acquisition and retention initiatives.
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Traffic & Programming Manager
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2003 - 2005
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Traffic Coordinator
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2002 - 2003
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Terra Entertainment Inc
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United States
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Musicians
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Sales & Distribution Coordinator
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2001 - 2002
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Education
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New York University
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Universidad Tecnológica de Santiago
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University of Illinois at Urbana-Champaign
Digital Marketing Certification
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