Florencia Balsys
Marketing Leader at Levin Assets- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Native or bilingual proficiency
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Francés Professional working proficiency
Topline Score
Bio
Experience
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Levin Assets
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Argentina
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Business Consulting and Services
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1 - 100 Employee
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Marketing Leader
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Jan 2014 - Present
• Department management, reporting to CEO, with main focus on geographies where the company has operating offices: Argentina, Brazil, Colombia, Ecuador and Mexico; extending the scope of application to the rest of Latin America, the United States and Spain• Marketing strategy definition, according to the firm objectives.• Supervision of the company external communication.• Coordination and monitoring of market research and prospecting actions.• Daily contact with all areas of the company (Consulting, IT, Administration and Finance, HR, among others) and direct relationship with all partners / directors, both geographically and business unit.• Personnel in charge.• Organization and execution of intra and interdisciplinary team meetings.Tasks: Definition, execution and monitoring of the Marketing Plan: determination of courses of action and guidelines for both prospecting and communication.Search for business opportunities at a global level, with focus on Latin America and international organizations (World Bank, United Nations, etc.). Tracking and detection of bids, tenders analysis, preparation and monitoring of proposals. Monthly average in 2020 of 25 processes analyzed and 6 proposals submitted.Web site update.Content planification and social media posts. About 65 campaigns during 2020, according to company's budget.Planification and delivery of mailings and newsletters, with global reach (services advertising, institutional announcements, end-of-year card); definition of topics, content writing, creation of the piece with designer, e-mailing sending and follow-up. Campaigns carried out monthly, according to the company's budget.Preparation and updating of brochures, bulletins and presentations.Guidelines for advertisements in magazines and related publications.Workshops and events organization, with local and international scope; cooperation with other offices and joint assembly with international partners. Show less
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Marketing Analyst
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May 2010 - Jan 2014
Prospecting for opportunities at global level: market research, search for bids and preparation of proposals.Registration as suppliers in different entities, purchasing portals and clients.Collaboration in the assembly of pieces for mailings and newsletters and in the organization of events to promote the company's services.Preparation of background information and updating of institutional presentations, in accordance with institutional image and communication criteria.Participation in the renewal of the website. Show less
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Mac Pallet S.A.
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Argentina
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Plastics Manufacturing
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Administrative / Personal Assistant to the Company President / Receptionist.
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Aug 2007 - Apr 2010
Coordination of the president commercial, institutional and personal agenda. Support to other directors of the company in the organization and execution of administrative and commercial activities. Reception; customer service, referral of calls and mail. Since 2008, in charge of the collection area (management and coordination of the withdrawal of payments). As of 2009, collaboration in communication tasks: development and remodeling of the website and institutional material. Coordination of the president commercial, institutional and personal agenda. Support to other directors of the company in the organization and execution of administrative and commercial activities. Reception; customer service, referral of calls and mail. Since 2008, in charge of the collection area (management and coordination of the withdrawal of payments). As of 2009, collaboration in communication tasks: development and remodeling of the website and institutional material.
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Education
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Universidad de Buenos Aires
Diploma in Marketing -
Universidad de Buenos Aires - Facultad de Ciencias Sociales
Degree in Communication Sciences, Social Communications -
Instituto Santa Faz
Bachelor, Economy and Organization Management modality