Florencia Pichel

Freelance Marketing at Peliplat
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Contact Information
Location
Argentina, AR
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency
  • French Elementary proficiency

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Experience

    • Argentina
    • Software Development
    • 1 - 100 Employee
    • Freelance Marketing
      • Mar 2023 - Present

    • Marketing Analyst
      • Apr 2021 - Feb 2023

      - Develop marketing strategies for Latam with focus on Brazil & Argentina- Manage emailing campaigns for Latam (Hubspot)- Planning, execution and reporting of digital campaigns - Work on monthly reporting (including digital, search, mailing campaigns & website and App user's activity)- Collaborate on product development - Work on social media strategy and content calendar- KOLs strategy, negotiating and execution

    • Australia
    • Marketing and Advertising
    • 1 - 100 Employee
    • Sr Account Executive
      • Jan 2020 - Apr 2021

      - Execute influencer marketing campaigns from inception to completion including audience target identification, project timeline management, creative development, campaign build and deployment, and post-campaign reporting/measurement for top tier brands - Work directly with influencers to develop themes and set campaign details - Manage American Express social media network. Plan, execute content and manage content calendars - Measure, optimize and continuously improve campaign results - Assist in the creation of new workflows & look for ways to improve processes and increase quality of output Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Sr Media Planner
      • Jun 2019 - Jan 2020

      Develop marketing strategies for HBO LATAM & American Express Media planning and buying for different media channels Day-to-day relationship building with client, media owners and creative agencies. Work on 360° campaign reporting Develop marketing strategies for HBO LATAM & American Express Media planning and buying for different media channels Day-to-day relationship building with client, media owners and creative agencies. Work on 360° campaign reporting

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • International Account Executive
      • Feb 2018 - Dec 2018

      Work on the strategic planning and activation of Lenovo, Motorola & Epson campaigns Work on campaign briefs from start to finish under supervision Day-to-day relationship building with clients and media owners Prepared weekly reports on campaign performance for the different clients Work on the strategic planning and activation of Lenovo, Motorola & Epson campaigns Work on campaign briefs from start to finish under supervision Day-to-day relationship building with clients and media owners Prepared weekly reports on campaign performance for the different clients

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Media Communications Planner
      • Dec 2016 - Feb 2018
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Asistente de Planificación
      • Feb 2016 - Oct 2016

    • Asistente de Compras
      • Sep 2014 - Feb 2016

Education

  • Universidad de 'San Andrés'​
    Master of Marketing & Communication
    2022 -
  • UADE
    BA in Media and Entertainment Managment
    2012 - 2016

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