Florencia Pichel
Freelance Marketing at Peliplat- Claim this Profile
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English Full professional proficiency
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Spanish Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
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Experience
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Peliplat
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Argentina
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Software Development
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1 - 100 Employee
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Freelance Marketing
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Mar 2023 - Present
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Marketing Analyst
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Apr 2021 - Feb 2023
- Develop marketing strategies for Latam with focus on Brazil & Argentina- Manage emailing campaigns for Latam (Hubspot)- Planning, execution and reporting of digital campaigns - Work on monthly reporting (including digital, search, mailing campaigns & website and App user's activity)- Collaborate on product development - Work on social media strategy and content calendar- KOLs strategy, negotiating and execution
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Media Lab
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Australia
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Marketing and Advertising
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1 - 100 Employee
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Sr Account Executive
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Jan 2020 - Apr 2021
- Execute influencer marketing campaigns from inception to completion including audience target identification, project timeline management, creative development, campaign build and deployment, and post-campaign reporting/measurement for top tier brands - Work directly with influencers to develop themes and set campaign details - Manage American Express social media network. Plan, execute content and manage content calendars - Measure, optimize and continuously improve campaign results - Assist in the creation of new workflows & look for ways to improve processes and increase quality of output Show less
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IPG Mediabrands Latam
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United States
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Advertising Services
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100 - 200 Employee
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Sr Media Planner
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Jun 2019 - Jan 2020
Develop marketing strategies for HBO LATAM & American Express Media planning and buying for different media channels Day-to-day relationship building with client, media owners and creative agencies. Work on 360° campaign reporting Develop marketing strategies for HBO LATAM & American Express Media planning and buying for different media channels Day-to-day relationship building with client, media owners and creative agencies. Work on 360° campaign reporting
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Total Media
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United Kingdom
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Advertising Services
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100 - 200 Employee
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International Account Executive
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Feb 2018 - Dec 2018
Work on the strategic planning and activation of Lenovo, Motorola & Epson campaigns Work on campaign briefs from start to finish under supervision Day-to-day relationship building with clients and media owners Prepared weekly reports on campaign performance for the different clients Work on the strategic planning and activation of Lenovo, Motorola & Epson campaigns Work on campaign briefs from start to finish under supervision Day-to-day relationship building with clients and media owners Prepared weekly reports on campaign performance for the different clients
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PHD
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United Kingdom
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Advertising Services
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700 & Above Employee
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Media Communications Planner
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Dec 2016 - Feb 2018
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Havas Media Group
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United States
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Advertising Services
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700 & Above Employee
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Asistente de Planificación
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Feb 2016 - Oct 2016
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Asistente de Compras
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Sep 2014 - Feb 2016
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Education
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Universidad de 'San Andrés'
Master of Marketing & Communication -
UADE
BA in Media and Entertainment Managment