Experience

Copify

• Online Audio and Video Media

• Freelance Copywriter

  • Jan 2017 - Present

  Copywriter providing copy for reviews, blog posts, product descriptions, etc. Copywriter providing copy for reviews, blog posts, product descriptions, etc.



Tiding Of Magpies

• Jewellery Designer and Owner

  • Dec 2016 - Present

  Jewellery designer and maker running a hand-crafted business which specialises in delicate, unusual jewellery. I happily accept custom orders - drop me an email at florence@tidingofmagpies.com Shop: www.tidingofmagpies.com/shop Blog: www.tidingofmagpies.com/blog Instagram: @tidingofmagpies Twitter: @tidingofmagpies Jewellery designer and maker running a hand-crafted business which specialises in delicate, unusual jewellery. I happily accept custom orders - drop me an email at florence@tidingofmagpies.com Shop: www.tidingofmagpies.com/shop Blog: www.tidingofmagpies.com/blog Instagram: @tidingofmagpies Twitter: @tidingofmagpies



Birmingham Hippodrome

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Marketing Officer - Projects

  • Sep 2017 - Sep 2018

  Responsible for planning, executing and assessing marketing activity for a diverse range of projects, including educational programmes, festivals, community work, hospitality, fundraising, memberships, and business development. Duties and achievements include: • Designing attractive marketing emails to promote hospitality services, educational courses, and festivals, as well as enhancing customer service via pre-show contact. • Extracting and filtering suitable marketing lists from 850,000 customer records to pinpoint audiences for email marketing and pre-visit communications. Utilising the Tessitura database to target key audiences, promote courses and events, and contribute to the theatre’s audience development targets. • Running regular paid Facebook advertising campaigns to promote Creative Learning opportunities. • Marketing the theatre’s educational courses for people of varied ages, from lifelong learning to school workshops and toddler classes. Notable successes include filling a 6-week daytime course on the History of Musical Theatre to capacity from just 4 bookings when I began my comprehensive marketing plan, achieved in just 1.5 months from start to finish. • Responsible for planning, implementing and reporting on marketing campaigns for community festivals including the Hippodrome’s Chinese New Year celebrations, where my marketing plan helped deliver double attendance compared to 2017. • Currently directing all marketing activity for the theatre’s Summer in Southside family festival. The marketing for this festival includes email marketing, Facebook advertising, use of the Hippodrome’s app and website, and external digital and print advertising (posters on trains, in cinemas, targeted leafleting, advertising in local magazines). • Briefing print and digital collateral to external designers, ranging from internal digital screens to event programmes to season brochures and hospitality branding.



University of Birmingham

• United Kingdom
• Higher Education
• 700 & Above Employee

• Marketing Co-ordinator

  • Aug 2016 - Aug 2017

  Responsible for coordination of marketing activity for the university's Other Place project, in collaboration with the Royal Shakespeare Company. Duties include: • Co-ordinating all external and internal marketing activity for the University of Birmingham’s five-year collaboration with the Royal Shakespeare Company • Website design, copywriting and copy editing for www.birmingham.ac.uk/top • Blog curating and copywriting • Being the key point of contact between the University of Birmingham and RSC Marketing departments • Liaising with marketing colleagues and contacts, academics, students, and the wider community to build relationships around the collaboration • Event organisation and promotion • Responsibility for print campaigns, including concepts, copy, briefing designers, and distribution strategy • Supporting academic, student and public events through design of print and online promotional materials • Copywriting of core messaging for the collaboration • Copywriting for purposes including: brochures, course descriptions, email marketing, social media, research briefings, internal communications • Supporting with student recruitment at both undergraduate and postgraduate levels • Numerous other ad-hoc duties relating to the collaboration according to the events programme



Discovery ADR Group

• United Kingdom
• Business Consulting and Services

• Marketing Assistant

  • Oct 2015 - Aug 2016

  Marketing professional responsible for raising the profile of the Discovery Performance branch of the Discovery ADR Group and creating leads for the sales team. Duties include: • Responsibility for all copy on the Discovery Performance blog, drawing visitors to the website through regular discussion of relevant industry issues and news. • All copywriting for the new Discovery Performance website. • The research, copywriting and design of monthly Discovery Performance e-newsletters and ad hoc product-based e-shots using Inbox25, Photoshop and Mailpro. • Copywriting and editing content for internal and client-facing purposes, including: email marketing; advertising; social networking; company websites; awards applications; internal newsletters; business presentations; any other content required. • End-to-end management of Discovery’s attendance of the People Development Summit 2016, including: research into attendees; pre-event contact; meeting selection; gift design for sponsored meal; design of advertorial for event programme; follow up digital communication with leads developed during event. • Writing compelling, persuasive copy for all relevant industry awards applications; led to Discovery being shortlisted for West Midlands Business Masters Awards 2016 in two categories. • Management of the Discovery Performance Facebook, Twitter and LinkedIn accounts via Hootsuite. • Design and execution of new case study layout to be used in all client-facing brochures and other promotional material. • Creation and distribution of feedback surveys for clients, course delegates and job-seeking candidates. Management and collation of data produced; sharing said data through appropriate channels to develop company profile. • Communication with clients to create testimonials and case studies for promotional use. • Working with the in-house database and CRM systems to optimise data. • Monitoring, measuring and evaluating all marketing activity.



English Heritage

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Site Manager

  • Mar 2015 - Oct 2015

  • Operations Manager for a historic ruined abbey. Responsible for day-to-day running of the site, including site security, cash handling, managing contractors, managing staff, promoting the abbey, achieving and raising sales targets. • Proposing, coordinating and implementing a direct marketing campaign with two other local abbeys and the marketing manager in order to widen and grow visitor numbers and demographics. • Collaborating with the marketing team to promote the abbey and increase visitor numbers. • Events development and management: Developing members-only events with the events team; organising, supervising and promoting BBC recording event at the abbey; researching, planning and delivering guided tours for specialist interest groups. • Proposing, coordinating and implementing a direct marketing campaign with two other site managers. • Managing staff, including providing training and use of PDRs to monitor progress, performance, and training needs. • Collaboration and consultation with wider team of site managers and other departments (e.g. Marketing, Membership, Retail) to contribute to regional and national results • Production of electronic financial reports to track targets and performance, as well as to record cash management. • Developing and improving site facilities: proposal and organisation of safer waste management on site; initiating efforts to improve disabled access and experience on site; proposal and introduction of value added activities such as medieval garden games and children’s craft activities, in order to widen visitor base. • Risk assessment and management, including the implementation of an entirely new Health and Safety system, writing new risk assessments and monitoring site safety. • Front of House responsibilities: admissions, customer service, retail, membership sales • Retail responsibilities: stock orders, stocktaking, achieving retail targets, strategising to improve results.



National Trust

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Engagement Intern

  • Aug 2014 - Jan 2015

  • Independently project-managed the planning, progression, time management, and execution of two online, self-guided resource packs for use by school groups or home-educating families.• Self-directed research including use of written resources, hands on fieldwork, consulting with experts/other team members.• Production of original copy based on own research, as well as updating, editing and incorporation of existing resources.• Responsible for design and execution of final piece, conforming to National Trust branding guidelines.• Produced digital resource packs and learnt to use Nurture to upload them to the Chirk Castle website. • Launched and promoted resources on Chirk Castle’s social media accounts using Hootsuite.

• Catering Assistant

  • Aug 2014 - Jan 2015

  • Working in a range of outlets, adjusting service according to demographics of the clientele and branding of the outlet.• Interaction with a range of customers.• Maintaining easy, efficient communication, both within the serving team and between the serving and kitchen teams, in order to provide exemplary service.• Use of organisational skills, particularly forward-planning and multitasking, to ensure smooth, standardised service even during extremely busy periods or difficult situations.

• Family Activities Assistant

  • Aug 2014 - Sep 2014

  • Working as part of the Events and Marketing team in a public-facing role. • Engaging visitors of all ages to improve visitor experience, sell family activities and promote the property and its events as a whole. • Collating and analysing customer feedback in order to assess customer demand, success and improvements needed.



University of Leeds

• United Kingdom
• Higher Education
• 700 & Above Employee

• Student Ambassador

  • Dec 2011 - Apr 2012

  • Working at the School of History’s post-offer open days, greeting and guiding prospective students and parents. • Use of interpersonal and communication skills to present the best face of the university: being approachable and building a rapport with attendees. • Working in a team of ambassadors as well as leading tours. • Use of organisational skills to prevent delays and keep to the timetable. • Working at the School of History’s post-offer open days, greeting and guiding prospective students and parents. • Use of interpersonal and communication skills to present the best face of the university: being approachable and building a rapport with attendees. • Working in a team of ambassadors as well as leading tours. • Use of organisational skills to prevent delays and keep to the timetable.