Florence Gilbey
Strategy Director at Trouble Maker- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Italian -
Topline Score
Bio
Craig Wood
Florence is curious, insightful and creative. Not all descriptions that would usually be applied to account handlers but when I worked with Florence she demonstrated great skill and strategic nous to help arrive at creative solutions for clients. Florence is extremely keen and hard working and deserves the move into strategy that she is looking for. I'd have no hesitation in recommending her for a transition to any Planning and Strategy Department as she has already proved her ability to focus on real consumer needs through research, insight and creativity.
Catherine Pryce
Florence is one of the smartest, brightest and most vivacious women I have the privilege to know. I've worked closely with her for the last 18 months at Exposure where she's supported me as a junior strategist and led (directed) accounts and presented to a senior stakeholder level at the likes of coke. As a junior planner, she's got the intelligence and instinct to read situations, cultures and communities to map out trends and insights that will create great ideas. From a creative point of view she has the flair to come up with some amazing ideas across integrated campaigns but the strength in digital. We've frequently come up with gold as a duo, she's brilliant to bounce ideas off and is already excellent at writing decks from a strategy point of view. I can see her career projection to be fast moving, any agency taking her on would benefit in so many ways, clients love her, the team look to her as the beacon of good times/high organisation in the office and all senior management know that she is a girl that can be relied on and OVER delivers. Personally, Florence is now a brilliant friend, I would do anything to work with her again. She's beautiful, charming, intelligent, political, hilarious, amazing at presenting - she's my hero and I look forward to watching her career flourish. She even got me into Taylor Swift. She's one in a million.
Craig Wood
Florence is curious, insightful and creative. Not all descriptions that would usually be applied to account handlers but when I worked with Florence she demonstrated great skill and strategic nous to help arrive at creative solutions for clients. Florence is extremely keen and hard working and deserves the move into strategy that she is looking for. I'd have no hesitation in recommending her for a transition to any Planning and Strategy Department as she has already proved her ability to focus on real consumer needs through research, insight and creativity.
Catherine Pryce
Florence is one of the smartest, brightest and most vivacious women I have the privilege to know. I've worked closely with her for the last 18 months at Exposure where she's supported me as a junior strategist and led (directed) accounts and presented to a senior stakeholder level at the likes of coke. As a junior planner, she's got the intelligence and instinct to read situations, cultures and communities to map out trends and insights that will create great ideas. From a creative point of view she has the flair to come up with some amazing ideas across integrated campaigns but the strength in digital. We've frequently come up with gold as a duo, she's brilliant to bounce ideas off and is already excellent at writing decks from a strategy point of view. I can see her career projection to be fast moving, any agency taking her on would benefit in so many ways, clients love her, the team look to her as the beacon of good times/high organisation in the office and all senior management know that she is a girl that can be relied on and OVER delivers. Personally, Florence is now a brilliant friend, I would do anything to work with her again. She's beautiful, charming, intelligent, political, hilarious, amazing at presenting - she's my hero and I look forward to watching her career flourish. She even got me into Taylor Swift. She's one in a million.
Craig Wood
Florence is curious, insightful and creative. Not all descriptions that would usually be applied to account handlers but when I worked with Florence she demonstrated great skill and strategic nous to help arrive at creative solutions for clients. Florence is extremely keen and hard working and deserves the move into strategy that she is looking for. I'd have no hesitation in recommending her for a transition to any Planning and Strategy Department as she has already proved her ability to focus on real consumer needs through research, insight and creativity.
Catherine Pryce
Florence is one of the smartest, brightest and most vivacious women I have the privilege to know. I've worked closely with her for the last 18 months at Exposure where she's supported me as a junior strategist and led (directed) accounts and presented to a senior stakeholder level at the likes of coke. As a junior planner, she's got the intelligence and instinct to read situations, cultures and communities to map out trends and insights that will create great ideas. From a creative point of view she has the flair to come up with some amazing ideas across integrated campaigns but the strength in digital. We've frequently come up with gold as a duo, she's brilliant to bounce ideas off and is already excellent at writing decks from a strategy point of view. I can see her career projection to be fast moving, any agency taking her on would benefit in so many ways, clients love her, the team look to her as the beacon of good times/high organisation in the office and all senior management know that she is a girl that can be relied on and OVER delivers. Personally, Florence is now a brilliant friend, I would do anything to work with her again. She's beautiful, charming, intelligent, political, hilarious, amazing at presenting - she's my hero and I look forward to watching her career flourish. She even got me into Taylor Swift. She's one in a million.
Craig Wood
Florence is curious, insightful and creative. Not all descriptions that would usually be applied to account handlers but when I worked with Florence she demonstrated great skill and strategic nous to help arrive at creative solutions for clients. Florence is extremely keen and hard working and deserves the move into strategy that she is looking for. I'd have no hesitation in recommending her for a transition to any Planning and Strategy Department as she has already proved her ability to focus on real consumer needs through research, insight and creativity.
Catherine Pryce
Florence is one of the smartest, brightest and most vivacious women I have the privilege to know. I've worked closely with her for the last 18 months at Exposure where she's supported me as a junior strategist and led (directed) accounts and presented to a senior stakeholder level at the likes of coke. As a junior planner, she's got the intelligence and instinct to read situations, cultures and communities to map out trends and insights that will create great ideas. From a creative point of view she has the flair to come up with some amazing ideas across integrated campaigns but the strength in digital. We've frequently come up with gold as a duo, she's brilliant to bounce ideas off and is already excellent at writing decks from a strategy point of view. I can see her career projection to be fast moving, any agency taking her on would benefit in so many ways, clients love her, the team look to her as the beacon of good times/high organisation in the office and all senior management know that she is a girl that can be relied on and OVER delivers. Personally, Florence is now a brilliant friend, I would do anything to work with her again. She's beautiful, charming, intelligent, political, hilarious, amazing at presenting - she's my hero and I look forward to watching her career flourish. She even got me into Taylor Swift. She's one in a million.
Experience
-
Trouble Maker
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Strategy Director
-
Oct 2020 - Present
-
-
-
London College of Fashion, University of the Arts London
-
United Kingdom
-
Higher Education
-
500 - 600 Employee
-
Guest Lecturer
-
Nov 2020 - Nov 2020
Guest Lecturer to 3rd year Marketing & Communications students on Insight & Strategy within the fashion and lifestyle sector Guest Lecturer to 3rd year Marketing & Communications students on Insight & Strategy within the fashion and lifestyle sector
-
-
-
Joint
-
Non-profit Organizations
-
1 - 100 Employee
-
Strategist
-
Nov 2019 - Oct 2020
-
-
-
Exposure
-
Advertising Services
-
Senior Planner
-
Mar 2016 - Nov 2019
Senior strategic planner at full-service creative communications agency group Exposure, London.
-
-
Junior Planner/Account Manager
-
Jun 2013 - Feb 2016
Integrated Junior Planner / Account Manager across Exposure Digital and Exposure, London.
-
-
-
Three Sixty Communications Limited
-
United Kingdom
-
Advertising Services
-
Account Executive
-
Jan 2013 - May 2013
Account Executive at boutique PR agency Three Sixty Communications, part of Exposure Group. Contributing creative content and executing client campaigns to achieve maximum coverage and results in the FMCG food, drink, beauty and lifestyle areas. Additionally responsible for in-house digital content and strategy. Account Executive at boutique PR agency Three Sixty Communications, part of Exposure Group. Contributing creative content and executing client campaigns to achieve maximum coverage and results in the FMCG food, drink, beauty and lifestyle areas. Additionally responsible for in-house digital content and strategy.
-
-
-
Ape Creative
-
United Kingdom
-
Graphic Design
-
1 - 100 Employee
-
Freelance copywriting and brand strategy
-
Oct 2012 - Dec 2012
- Strapline creation - Adwords campaign report and strategic recommendations - Writing brand histories and providing tone-of-voice options - Brand positioning and strategy - Account and agency support Clients including: Tesco; Big and Fresh; Echo 14 - Strapline creation - Adwords campaign report and strategic recommendations - Writing brand histories and providing tone-of-voice options - Brand positioning and strategy - Account and agency support Clients including: Tesco; Big and Fresh; Echo 14
-
-
-
ACM Group
-
Chile
-
Advertising Services
-
Freelance copywriting, brand positioning & content strategy
-
Oct 2012 - Dec 2012
Providing copy and content for national and international client accounts, including Intersport and Bench, as well as brand positioning, strapline creation and supporting social media content strategy. Providing copy and content for national and international client accounts, including Intersport and Bench, as well as brand positioning, strapline creation and supporting social media content strategy.
-
-
-
Freelance
-
Egypt
-
Human Resources
-
1 - 100 Employee
-
Copywriter
-
Jul 2012 - Dec 2012
Freelance copywriting undertaken for the following: -Pecksniff's LTD -What if...? Workshops Freelance copywriting undertaken for the following: -Pecksniff's LTD -What if...? Workshops
-
-
-
iCrossing UK
-
United Kingdom
-
Marketing Services
-
1 - 100 Employee
-
Temp
-
Dec 2011 - Dec 2011
Temporary work experience throughout several company teams, notably ‘Pay-Per-Click’ advertising and Social Media. Tasks included: Researching keywords Separating relevant terms and keywords from within a broad search database Testing Pay-Per-Click links on active client websites Compiling product data on active client websites Researching untapped companies, independent sites and blogs for relevant advertising Compiling site activity data and inputting into databases Following through the set-up of Facebook ads and selecting criteria for the market viewer. Contacting and engaging third parties on behalf of clients for the inputting of links and badges onto third party websites. Show less
-
-
-
Pecksniff's Ltd
-
Personal Care Product Manufacturing
-
Marketing Manager
-
Sep 2010 - Dec 2011
In my capacity as Marketing Manager, I worked directly on and oversaw the entirety of Pecksniff’s marketing campaigns and projects during this period, requiring strong time management and a vast array of skills including following: Creative imagination and control over marketing campaigns and events. Managing Core Branding Excellent and extensive product knowledge of fragrances and cosmetics. Undertaking extensive market research both internally and pertaining to competitors. Providing ALL copy for both internal use and exterior branding and marketing. Managing the entire overhaul of the brand's online presence, including revamping the website and establishing and running social media outlets. Employing considerable proof-reading and editing skills. Orchestrating events and partnerships with various other local and international companies. Managing in its entirety our standing as a vendor with shopping channel QVC, including new product development. This required excellent creative development skills, imagination and flair, strong communication and project management skills, and budgetary management. Show less
-
-
Education
-
2007 - 2010
University of Sussex
Bachelor of Arts (B.A.), English Literature -
2009 - 2009
Monash University
Bachelor of Arts (B.A.), English Literature
Community
