Experience

Liberty Music PR

• United Kingdom
• Musicians
• 1 - 100 Employee

• A&R Executive

  • Mar 2021 - Present



Ferocious Talent

• United Kingdom
• Musicians
• 1 - 100 Employee

• A&R

  • Mar 2019 - Present

  I am currently working as an A&R for Kwame Kwaten (Vice Chair of MMF - Music Manager Forum) and his team at Cre8ing Vision, frequently pitching songs/artists within A&R focus groups at Island Records, Warner, Capitol…etc.



Away With The Beat

• Artist Manager | Artist Development

  • Jun 2012 - Present

  I am solely responsible for and involved in all aspects of SAI’s singer/songwriter’s career:• Diary Management: overseeing day to day activities, promo, booking meetings and travel• Building strong relationships and acting as key point of contact for all third parties • Negotiating contracts, rates and overseeing all signings on behalf of the artist (publishing/record deals, feature agreements, live performances…)• Creating & overseeing budgets (Singles/EP creation, release campaigns, promo, touring…)• A&R: constantly scouting upcoming talents, setting-up studio sessions, artist development, pitching songs to A&R teams (upcoming cuts for Ariana Grande, Gorgon City, Sigma, MOTi, Misunderstood, Melissa Steel, M.O, Klingande, Da Beat Freakz, Henrik Hoven, Oritse (JLS), Sophia Grace…)• Assisting PR teams with planning and implementing marketing campaigns including release schedules, promotional plans (press, blogs, radios, playlists…) and digital marketing strategies• Creating content and managing all social media accounts driving growth through user engagement (Instagram, YouTube, Soundcloud, Twitter, Facebook…)• Designing promo material such as artwork covers, flyers, websites, Electronic Press Kit• Implementing photo & video shoots including, styling, shooting and editing • Travelling with and representing artist on location: promo activities, photo shoots, TV sets, tours, live performances, events (recently BBC2 “Eurovison You Decide” 2019)• Overseeing tour plans working closely with live agents and promoters, negotiating tour opportunities, live performances (Ne-Yo, Boyz II Men, Ashanti UK Tours, James Arthur, Dru Hill, Brandy @IndigoO2, BBC Radio Live @MaidaVale studios...)• Facilitating and making A-list collaborations happen with UK + US producers & songwriters (ADP, Diztortion, M-22, Parker Ighile, DJ Camper, Show N Prove, Bhav Knightstar, Spray…) and high-profile artists (Angel, Ne-Yo, Mr Probz, Brian McKnight, Wanya Morris…)



Tenwest

• United Kingdom
• Musicians
• 1 - 100 Employee

• Label Coordinator

  • Jan 2020 - Jan 2021

  I am currently working alongside Tenwest’s Label’s Manager and Artist Managers to help the following artists develop their career and reach their goals: Yizzy, Mr Williamz, ANDRO, Andy Jordan, Fabio d’Andrea, Naomi Banks and Holy’ 57• Implementing global release campaigns, marketing plans and timelines• Radio, Press & Playlist direct pitching + Maintaining databases • Creating Press Releases, Onesheets, DSP pitching, Bio, Key drivers + updating socials• Liaising and working daily with artists + representing them at live and radio shows, promo and public events• Admin: PPL, PRS, MCPS registrations, maintaining label copy, collecting metadata, assets, unclaimed royalties, preparing contracts and ensuring signatures• Inputting ideas for all round artist strategies: 12-month plans, targets, live strategies, release strategies, collabs, brand partnerships…• A&R: scouting and signing new artists to the label, and implementing development strategies• Publishing: setting up studio sessions for managed artists, negotiating publishing deals…• Inputting creative ideas on styling, photo shoots, live performances, videos, artwork…• Diary Management: overseeing day to day and promo activities, booking meetings…• Overseeing tour plans, working closely with live agents and promoters, booking travel, tour logistics, visas, creating itineraries… (currently taking care of Yizzy’s UK Tour with Wu Tan Clan)• Promotion: running internal promo campaigns + co-ordination of promo campaigns with PR companies/other labels• Sync: building and maintaining relationships with Sync companies, pitching and developing Sync business• Studio: management of a recording studio (bookings, partnerships, creative projects…)



Groupe TF1

• France
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Buying Manager

  • Mar 2009 - Jun 2012

  Business Development for a 'Secret Sales' website - Increased sales from 2 fashion collections per month to 20, and global turnover by approx. 800k a year by developing new business relationships with renowned brands such as Diesel, Sandro, Converse, Guess, Gucci...



Mille et une listes

• France
• Consumer Services
• 1 - 100 Employee

• Regional Manager

  • Jan 2007 - Jan 2009

  Business Development for bespoke Wedding Gift Lists - Created a yearly wedding exhibition involving more than 100 wedding service providers massively increasing our offering and doubling the number of bespoke wedding list sign-ups per year.



Pacifique Sud Cosmetics

• Key Account Manager

  • Jan 2006 - Jan 2007

  Business Development for Cosmetics brands - Created a new cosmetics range for mass market retail and one for beauty & wellness professionals, generating new sources of income.



www.orfatti.it

• Commercial Agent

  • Jan 2005 - Jan 2006

  International Sales and promotion of an Italian clothing brand on the french market generating sales and a new source of income.



Sport USA

• Nike Fitness Ambassador

  • Jan 1999 - Jan 2002

  Increased sales by promoting and wearing Nike clothing &trainers on site daily.