Experience

JUNOCO

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Influencer Marketing & Outreach Intern

  • Sep 2021 - Present



University Centers - UC San Diego Student Union

• United States
• Higher Education
• 1 - 100 Employee

• Senior Marketing Assistant

  • Nov 2019 - Present

  - Publicize events for 35,000+ university students by creating targeted posts on social media platforms (reaching 5,000+ people per event) and performing direct marketing through weekly postering and tabling- Execute a digital and in-person promotional campaign for a new food establishment on campus through analysis of target market and creation of social media pages and posts, expanding reach to 5,000+ people - Construct a biweekly digital newsletter for email marketing to generate awareness of events and the University Centers brand, incorporating graphics and links to reach 1,000+ people and 70+ clicks per email



McCormick & Company

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Jun 2021 - Aug 2021

  - Improved all aspects of social media and brand awareness by posting consistent Instagram content that boosted overall following by 30.7% and increased weekly content interactions by up to 59.8%- Ideated and executed new forms of content such as Instagram Reels and expanded content to Tiktok, boosting overall reach to 3.7K+ users- Conducted in-depth market research to accelerate projected entrance into the fermentation space, identifying white space territories, analyzing the competitor landscape, and providing product recommendations to consolidate into a final presentation- Introduced email marketing for retargeting purposes to maintain additional touch points with consumers and initiated follower outreach that resulted in an increase in website reviews by 100%- Implemented monthly social calendar to ensure consistent posting, complete with copy, graphics, and hashtags- Executed weekly analytics into social media insights to improve and optimize content, providing final recommendations into success patterns within engagement and post interactions



Make It Mine

• United States
• Retail
• 1 - 100 Employee

• Marketing Intern

  • Sep 2020 - Jan 2021

  - Conducted market research on the TikTok influencer landscape and contacted influencers for successful collaborations to boost brand awareness- Ideated and filmed user-generated content to utilize on various marketing channels and Instagram advertising campaigns- Created product shots for the Popbox on makeitmine.co and generated graphics for retargeting campaigns and general advertising campaigns on Facebook - Conducted market research on the TikTok influencer landscape and contacted influencers for successful collaborations to boost brand awareness- Ideated and filmed user-generated content to utilize on various marketing channels and Instagram advertising campaigns- Created product shots for the Popbox on makeitmine.co and generated graphics for retargeting campaigns and general advertising campaigns on Facebook



Sparrows

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Marketing Intern

  • Sep 2020 - Dec 2020

  - Organized database of 500+ users and enhanced individual profile pages with keywords for search engine optimization- Conducted market research and researched SEO strategy to increase user traffic by 80% and overall visibility of website in search engine results pages - Organized database of 500+ users and enhanced individual profile pages with keywords for search engine optimization- Conducted market research and researched SEO strategy to increase user traffic by 80% and overall visibility of website in search engine results pages



Golf AI

• United States
• Software Development
• 1 - 100 Employee

• Marketing Intern

  • Jul 2020 - Oct 2020

  - Designed and executed new marketing plan, implementing email marketing, influencer marketing, social media marketing (Facebook, Instagram, LinkedIn), Search Engine Optimization, video creation, and advertising- Generated website and increased visits by 104.9% in first month and 48% each month after using SEO tactics, adding assets such as a video and blog; boosted Daily Sessions by 49.3% and reduced Bounce Rate by 26.5%- Converted Facebook ads into app events, increasing Product Page Views by 47% and creating an average monthly increase of 20% in App Units, a 7% growth in Sales, and an 8.1% increase in Conversions in 60 days



UC San Diego

• United States
• Higher Education
• 700 & Above Employee

• Revelle College Orientation Leader

  • Feb 2019 - Sep 2020

  - Directed 2,000 new undergraduate students in overnight orientation sessions throughout the summer, brainstorming fresh ideas for events, coordinating tours, and facilitating discussions around relevant topics- Demonstrated effective group leadership through the management of dynamics in groups of 10-20 students- Curated timeline of posts for social media platforms (Facebook, Instagram, and Snapchat) as part of the Social Media Committee to garner attention for orientation and increase followers on Revelle College pages



UC San Diego - Housing • Dining • Hospitality

• United States
• Hospitality
• 1 - 100 Employee

• Food Service Worker

  • Jan 2019 - Jun 2019

  - Provided general assistance to career food service workers and excellent customer service to students- Contributed in effective communication with staff to ensure food and service quality for customer retention- Maintained brand equity by consistently meeting sanitary standards and fostering positive customer relations - Provided general assistance to career food service workers and excellent customer service to students- Contributed in effective communication with staff to ensure food and service quality for customer retention- Maintained brand equity by consistently meeting sanitary standards and fostering positive customer relations



University of Southern California (USC) Norris Comprehensive Cancer Center

• Administrative Assistant Intern

  • Jun 2017 - Jul 2017

  - Handled paperwork at the clerical office and scanned patient documents for permanence on Adobe Acrobat- Organized 500 tumor slides to record inventory through Microsoft Excel and refine previous records - Handled paperwork at the clerical office and scanned patient documents for permanence on Adobe Acrobat- Organized 500 tumor slides to record inventory through Microsoft Excel and refine previous records