Florence Rafidison

Chief Operating Officer at Fitle
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR

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Experience

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Chief Operating Officer
      • Dec 2022 - Present

      paris Fitle develop technologies and solutions to help e-shoppers finding the perfect fit and improve the e-commerce experience. Fitle has hundreds of clients worldwide, including Eden Park, Volcom, Bensimon, Asphalte, Balzac, Maison Kitsuné, Jennyfer, Jules, Café Coton... - Managing global operations from roadmap definition to operational execution: -- Global Assessment & Transformation of the operating model (organization, governance, process, culture) -- Process: review &… Show more Fitle develop technologies and solutions to help e-shoppers finding the perfect fit and improve the e-commerce experience. Fitle has hundreds of clients worldwide, including Eden Park, Volcom, Bensimon, Asphalte, Balzac, Maison Kitsuné, Jennyfer, Jules, Café Coton... - Managing global operations from roadmap definition to operational execution: -- Global Assessment & Transformation of the operating model (organization, governance, process, culture) -- Process: review & optimization for scalability -- Driving Growth: Sales & Marketing planning and performance monitoring -- Customer projects: SaaS data platform build & run management, customer success process design & implementation - Global assessment & transformation of operating model (organization, governance, process, culture) -- Office & Culture: Team management (14), internal communication -- Ressource mgt & planning: human resources, recruitment, talent development -- Finance & Admin: planning, P&L monitoring, BP building, pricing - Performance: internal data enablement, reports and analytics, tracking KPIs Show less

    • France
    • Software Development
    • 1 - 100 Employee
    • Chief Operating Officer
      • Oct 2021 - Aug 2022

      - Strategic projects: Participate in the global company strategy On the designated projects ensure stakeholders are aligned Lead internal cross-team projects tracking the progress and setting a strong cadence for delivery. Actively participate in the product roadmap Monitor and report on competitive activities and benchmarks. - Organization effectiveness and process improvement: Constantly identify and assess improvement opportunities (processes, product, reporting) Support Sales/… Show more - Strategic projects: Participate in the global company strategy On the designated projects ensure stakeholders are aligned Lead internal cross-team projects tracking the progress and setting a strong cadence for delivery. Actively participate in the product roadmap Monitor and report on competitive activities and benchmarks. - Organization effectiveness and process improvement: Constantly identify and assess improvement opportunities (processes, product, reporting) Support Sales/ Implementation/ Customer Success team to lead global “customers’” projects end-to-end from audit to implementation, with a strong focus on operational and financial efficiency and effectiveness. - Governance management: Help HR department to formalize clear roles for each department/ employee. Support company’s growth by anticipating and solving future challenges through market monitoring and best practices (tools such as Monday.com, Hubspot.com, Tableau…).

    • Head of Customer Success & implementation - EMEA
      • Sep 2019 - Jan 2022

      Paris Managing the Team of Project Managers (4 people) - Endorse the role of sales engineers to support the sales director close his deals - Implement the solution for any new customer/ project making sure SOW and timeline are respected Managing the Customer Success Team (4 people) - Maintain/ grow a portfolio of accounts and ensure clients a smooth transition from Implementation to CSM with low churn and high adoption of local markets. - Implement loyalty strategies, detect… Show more Managing the Team of Project Managers (4 people) - Endorse the role of sales engineers to support the sales director close his deals - Implement the solution for any new customer/ project making sure SOW and timeline are respected Managing the Customer Success Team (4 people) - Maintain/ grow a portfolio of accounts and ensure clients a smooth transition from Implementation to CSM with low churn and high adoption of local markets. - Implement loyalty strategies, detect customers needs and collect insights to make sure our product remains a market fit - always up to date or ahead of market trends - innovation being key on product data & e-commerce sector. Managing a DQA (1 person) - Working on a sustainable strategy of growth/ scalability keeping at heart high quality standards for all clients.

    • Marketing Freelance
      • Jan 2018 - Oct 2019

      Paris Projet de création d’entreprise - Lav'Actually "Vous aimerez vous rendre à la laverie" Bootcamp Willa (ex. Paris Pionnières)

    • France
    • Wholesale
    • 100 - 200 Employee
    • Responsable du Pôle Drugstore at Logista France
      • Oct 2016 - Dec 2017

      Vincennes Responsable des achats et du développement des ventes sur les catégories Drugstore (Equipe 3 personnes) • Marketing & Achat du pôle Drugstore/ Papeterie : développement des ventes • Pilotage et lancement du site e-commerce papeterie (B to B) • Management équipe 3 personnes

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Senior Category Manager Watches, International Retail (Swatch, CK, Tissot, Hamilton… Omega, Breguet)
      • Sep 2012 - Oct 2016

      Région de Paris, France Au sein de la filiale Retail du Groupe Swatch, l'enseigne Hour Passion est un concept de multimarques d'horlogerie bijouterie (leader en aéroports). Responsable de la croissance de la catégorie horlogerie (21 marques) sur le réseau Hour Passion à l'international (équipe 2 catman junior). • « Accompagner la Business Unit Retail dans sa croissance à l’international » -- Achats: - Élaboration d'un process achat performant pour déploiement à l'international -… Show more Au sein de la filiale Retail du Groupe Swatch, l'enseigne Hour Passion est un concept de multimarques d'horlogerie bijouterie (leader en aéroports). Responsable de la croissance de la catégorie horlogerie (21 marques) sur le réseau Hour Passion à l'international (équipe 2 catman junior). • « Accompagner la Business Unit Retail dans sa croissance à l’international » -- Achats: - Élaboration d'un process achat performant pour déploiement à l'international - Négociations contrats avec les marques - Baselfair - responsable des achats - Formation des Responsables Retails pays -- Ouverture de nouvelles boutiques -- Construction Plan Sell Out (ventes & marketing): - Construction Plans de Formations & challenges vendeurs - Promotions, - Merchandising & communications - Outils d'aide à la vente. -- Analyses des Sell Out & Sell In pour construire un assortiment performants Show less

    • France
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Chef produit international
      • Jan 2012 - Aug 2012

      Ville de Paris, Île-de-France, France

    • France
    • Retail
    • 700 & Above Employee
    • Chef de Produits Développement & Achats - Europe
      • Jan 2011 - Dec 2011

      Région de Paris, France • Développement et pilotage de l'offre produits - 200 références - Analyse catégorielle - Innovation/ développement nouveaux produits - Refonte identité graphique • Optimisation de la rentabilité de l'offre MDD - Lancements appels d'offre - Sourcing fournisseurs

    • France
    • Manufacturing
    • 700 & Above Employee
    • Chef de Produit Junior Briquets Europe MEA
      • Jan 2008 - Nov 2010

      • Stratégie produit/ plans marketing à 1 an : les briquets utilitaires (4M€ CA) & accessoires briquets (1M€ CA) - Analyse marché & ventes: produits/ concurrents/ consommateurs/ reporting résultats - Plans d’activation promo : primes consommateur, jeux online, partenariats - Lancement nouveaux produits : création kit RP, argumentaires de ventes, publicité • Responsable projets « transversaux catégorie » Responsable communication B to B (programmes fidélité/ outils… Show more • Stratégie produit/ plans marketing à 1 an : les briquets utilitaires (4M€ CA) & accessoires briquets (1M€ CA) - Analyse marché & ventes: produits/ concurrents/ consommateurs/ reporting résultats - Plans d’activation promo : primes consommateur, jeux online, partenariats - Lancement nouveaux produits : création kit RP, argumentaires de ventes, publicité • Responsable projets « transversaux catégorie » Responsable communication B to B (programmes fidélité/ outils vente/promotions…) Nouvelle identité visuelle de la catégorie briquets : PLV, packs, communications Communication digitale institutionnelle (création du site web : www.captaineprudence.com/ ) • Coordination au quotidien avec les différents services internes et les filiales • Management de stagiaire ACP Show less

    • France
    • Dairy Product Manufacturing
    • 700 & Above Employee
    • Junior Product Manager "Processed cheese" - Spanish market
      • Jan 2007 - Jun 2007

      Madrid, Spain - Market analysis (IRI & TNS for audience insights, data and analytics) - Marketing mix: time management, budget and quality. Packaging, promotion and product - Coordinating the relationship with Galbani italian team (launch of new product for the Spanish market) - Digital marketing project - https://president.es/

    • France
    • Newspaper Publishing
    • 200 - 300 Employee
    • Assistante chef de publicité (La Tribune, latribune.fr, Radio Classique) - Régie pub LVMH
      • Aug 2006 - Dec 2006

      Paris • Coordination et suivi de l’achat d’espace publicitaire au sein des différents supports média - Gestion commerciale : élaboration de devis pour la vente d’espace publicitaire, suivi et prévisions du CA, renouvellement des contrats - Suivi logistique et administratif : coordination éléments techniques, veille concurrentielle

Education

  • KEDGE Business School
    Master 2, Marketing/ Stratégie/ Communication
    2004 - 2008
  • Google University
    Google Ad Certification
    2018 - 2018

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