Joel Velez

Marketing Systems Adminstrator at Catholic Financial Life
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Milwaukee

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5.0

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LinkedIn User

While Joel was an intern at the Humane Society of the United States he ran our Twitter account, HSUS News 3 days a week. During that time he was able to garner more followers as well as meaningfully interact with valuable reporters in our field. I would recommend Joel for any position that has an emphasis on social media.

Anna West

What I appreciate about Joel is his enthusiasm and eagerness to learn and contribute to the team. We were especially grateful when Joel stepped up to help analyze metrics and data so we had better insight into trends and how we do our work. Always willing to lend a hand, Joel was involved in many aspects of our Media Relations department, from using our intricate database to calling reporters to delivering a presentation to our department that give us insight into the media relations industry. He was a delight to work with!

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Experience

    • United States
    • Insurance
    • 100 - 200 Employee
    • Marketing Systems Adminstrator
      • Mar 2023 - Present

      ● Create and organize 20+ ad hoc correspondences per week that solves consumer needs and immediate inquiries by 15% ● Assist, create, and publish 10+ email marketing pages using Kentico per week to promote community engagement with new incoming customers ● Assisted and created 5+ email marketing pages per week to promote community engagement with new incoming customers ● Create and organize 20+ ad hoc correspondences per week that solves consumer needs and immediate inquiries by 15% ● Assist, create, and publish 10+ email marketing pages using Kentico per week to promote community engagement with new incoming customers ● Assisted and created 5+ email marketing pages per week to promote community engagement with new incoming customers

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing and Social Media Intern
      • Jan 2023 - Mar 2023

      ● Managed business operations across all digital channels towards increasing sales by 15 percent. ● Created 5+ marketing integration strategy plans per week to increase consumer engagement rates by 20 percent. ● Analyzed the latest industry trends to identify new digital expansion opportunities and reduce marketing ad costs by 20 percent. ● Managed business operations across all digital channels towards increasing sales by 15 percent. ● Created 5+ marketing integration strategy plans per week to increase consumer engagement rates by 20 percent. ● Analyzed the latest industry trends to identify new digital expansion opportunities and reduce marketing ad costs by 20 percent.

    • United States
    • Musicians
    • 1 - 100 Employee
    • Marketing and Social Media Intern
      • Nov 2022 - Jan 2023

      ● Proposed, Drafted and Published 15+ social media posts per week across all media platforms including Instagram and Facebook to increase consumer acquisition rates by 15 percent ● Initiated weekly community engagement strategies to promote audience engagement with diverse local artists media handles in the Midwest by 30 percent. ● Analyzed the latest music industry trends to identify new digital partnerships and market expansion opportunities by 15 percent. ● Proposed, Drafted and Published 15+ social media posts per week across all media platforms including Instagram and Facebook to increase consumer acquisition rates by 15 percent ● Initiated weekly community engagement strategies to promote audience engagement with diverse local artists media handles in the Midwest by 30 percent. ● Analyzed the latest music industry trends to identify new digital partnerships and market expansion opportunities by 15 percent.

    • United States
    • Non-profit Organizations
    • 400 - 500 Employee
    • Media Relations Intern
      • Sep 2021 - Sep 2022

      ● Managed 10+ long-term social media campaigns three days out of the week with the Media Relations department to increase consumer engagement. ● Creates 5 to 10 Twitter posts per week to promote new branding and engage with reporters. ● Directly pitched 10-15 reporters per week to increase brand awareness as the leading animal welfare source. ● Brainstormed media strategy on priority campaigns to USA Today, Washington Post, New York Times and CNN. ● Managed 10+ long-term social media campaigns three days out of the week with the Media Relations department to increase consumer engagement. ● Creates 5 to 10 Twitter posts per week to promote new branding and engage with reporters. ● Directly pitched 10-15 reporters per week to increase brand awareness as the leading animal welfare source. ● Brainstormed media strategy on priority campaigns to USA Today, Washington Post, New York Times and CNN.

  • GB Design LLC
    • Milwaukee, Wisconsin, United States
    • Communications And Social Media Manager
      • Jun 2020 - Jun 2022

      ● Produced and coordinated competitor analyses to measure new market opportunity trends for clients. ● Assessed brand campaign consumer engagement using Google Analytics to enhance content ideation. ● Researched and stayed abreast on new emerging market opportunities to optimize new media content strategies. ● Produced and coordinated competitor analyses to measure new market opportunity trends for clients. ● Assessed brand campaign consumer engagement using Google Analytics to enhance content ideation. ● Researched and stayed abreast on new emerging market opportunities to optimize new media content strategies.

    • United States
    • Financial Services
    • 100 - 200 Employee
    • Marketplace Event Intern
      • Sep 2021 - Jan 2022

      ● Composed and sent media releases for upcoming events. ● Produced follow-up reports and recommendations for new branding strategies. ● Developed and organized pre-event promotion e-blasts to accumulate consumer interest. ● Composed and sent media releases for upcoming events. ● Produced follow-up reports and recommendations for new branding strategies. ● Developed and organized pre-event promotion e-blasts to accumulate consumer interest.

  • Westtown Association
    • Milwaukee, Wisconsin, United States
    • Marketing & Events Intern
      • Jun 2021 - Sep 2021

      ● Managed and prepared more than 100 email newsletters on Constant Contact to increase vender email subscriptions for future event marketing campaigns. ● Organized and produced press releases on the company website to enhance consumer engagement views. ● Provided frequent event & social media updates through live coverage postings on Instagram. ● Managed and prepared more than 100 email newsletters on Constant Contact to increase vender email subscriptions for future event marketing campaigns. ● Organized and produced press releases on the company website to enhance consumer engagement views. ● Provided frequent event & social media updates through live coverage postings on Instagram.

  • Only God Can Lawn Care Services LLC
    • Milwaukee, Wisconsin, United States
    • Social Media and Communications Manager
      • Aug 2020 - Aug 2021

      ● Implemented brand analysis surveys into small marketing campaigns to measure content effectiveness. ● Produced and offered media strategy recommendations in reformatting the brand image to ensure consistency. ● Developed 5+ marketing communication strategies outlining specific branding goals to plan out new on-brand promotions. ● Implemented brand analysis surveys into small marketing campaigns to measure content effectiveness. ● Produced and offered media strategy recommendations in reformatting the brand image to ensure consistency. ● Developed 5+ marketing communication strategies outlining specific branding goals to plan out new on-brand promotions.

    • United States
    • Hospitality
    • Research and Development Project Manager
      • Jan 2021 - Jun 2021

      ● Developed and orchestrated a target audience survey to measure a consumer’s shopping habits using Qualtrics. ● Analyzed 100 surveys to establish brand awareness to be used to develop future social media campaigns. ● Reported findings to client and supervisor for suggestive marketing messages. ● Developed and orchestrated a target audience survey to measure a consumer’s shopping habits using Qualtrics. ● Analyzed 100 surveys to establish brand awareness to be used to develop future social media campaigns. ● Reported findings to client and supervisor for suggestive marketing messages.

Education

  • University of Wisconsin-Milwaukee
    Bachelor of Arts - BA, Journalism, Advertising and Media Studies
    2018 - 2022

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