Flora Yi Chun Lu
Account Assistant Manager at Fusionmedium 流線傳媒- Claim this Profile
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English Full professional proficiency
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Japanese Full professional proficiency
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Mandarin Native or bilingual proficiency
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Taiwanese Native or bilingual proficiency
Topline Score
Bio
Credentials
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基礎數位行銷資格認證
The Open UniversityMay, 2020- Nov, 2024
Experience
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Fusionmedium 流線傳媒
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Taiwan
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Online Media
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1 - 100 Employee
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Account Assistant Manager
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Oct 2020 - Present
Established in 2010, FusionMedium is the publisher of three Taiwanese online media: TechOrange reports on innovative technologies and digital transformation. It is the mandarin-language counterpart to TechTaiwan. BuzzOrange reports on international and Taiwanese politics and VidaOrange provides fresh ideas on lifestyles. • Execute projects to assure project quality and performance achievement. • Coordinate between clients and the internal teams. • Establish and maintained relationships with clients for increase cooperation opportunities • Collaborate with cross-department coworkers. • Collect and arrange hotels’ banquet information in Taipei. Show less
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ZUZU Hospitality
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Singapore
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Hospitality
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100 - 200 Employee
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Lead Revenue Manager
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Jan 2019 - Apr 2020
ZUZU Hospitality, a Singapore based startup, delivers a simple software and service, yield management solution, for independent hotels. Acting as hotel operating system, ZUZU power hotel’s back office revenue generation business operations by leveraging on proprietary tech-driven solutions. • Maximized the overall revenue opportunities for hotel partners together with a team. • Designed competitive pricing strategies for hotel partners on Online Travel Agents (OTAs). • Monitored multiple market trends to identify opportunities to improve hotel performance. • Built strong relationships with hotel partners and OTAs. • Undertook other aspects of account servicing such as suggestion for customer service and guest review. • Reviewed regular performance and discussed with hotel partners. • Assessed, managed, and analyzed pricing strategies to achieve both individual and team KPIs. • Estimated and analyzed hotels’ performance to create new cooperate opportunities. • Drove online revenue by 20% increase Year on Year for key hotel accounts in 2019. Show less
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Assistant Sales Manager
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Mar 2015 - May 2018
• Managed online travel agency (OTA) performance for 5 group hotels. • Planned and proposed annual budgets for all 5 group hotels for online, offline, group, corporate, direct segments. • Designed channel management strategy for various OTA. • Executed plan for online revenue promotions. • Analyzing revenue performance, segment distribution, and competitor pricing on OTA. • Created and implemented operation process for floating pricing. • Created guidelines for reservation system, OTA extranet, cancelation policy, responses to customer comments. • Participated migration of Property Management System (PMS) and launch of new brand website. • Report analysis, including revenue reports, segment reports, OTA rate comparison study and rate strategy. • Achievement: < Royal Inn Taipei Nanxi> 2015 YOY increase- Room count 23% / Revenue 17% ( 2016 Hotel renovation) 2017 YOY increase- Room count 17% / Revenue 2% < Royal Inn Taipei Linsen> 2015 YOY increase- Room count 42% / Revenue 30% 2016 YOY increase- Room count 25% / Revenue 19% 2017 YOY increase- Room count 8% / Revenue 6% 2015 YOY increase- (Opening on Dec. 2014) 2016 YOY increase- Room count 27% / Revenue 22% Show less
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The Sherwood Taipei 台北西華飯店
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Taiwan
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Hospitality
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1 - 100 Employee
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Online Marketing Assistant Manager
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May 2013 - Oct 2014
• Managed OTA channel performance. • Studied OTA rate comparison. • Planned rate strategy. • Designed channel management strategy for OTAs. • Executed plans online revenue promotions. • Planned and implemented marketing initiatives. • Analyzed reports, such as revenue performance, segment distribution, and competitor pricing. • Managed OTA channel performance. • Studied OTA rate comparison. • Planned rate strategy. • Designed channel management strategy for OTAs. • Executed plans online revenue promotions. • Planned and implemented marketing initiatives. • Analyzed reports, such as revenue performance, segment distribution, and competitor pricing.
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Sales Executive
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Oct 2010 - Apr 2013
• Managed website reservation system and OTA. • Responsible for Rate Codes Setting on PMS, and request for proposal rate for plan (RFP) operation. • Partnered with sales managers to handle bookings, site inspection, and annual contract renewal. • Generated analysis reports. • Managed website reservation system and OTA. • Responsible for Rate Codes Setting on PMS, and request for proposal rate for plan (RFP) operation. • Partnered with sales managers to handle bookings, site inspection, and annual contract renewal. • Generated analysis reports.
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CAPITAL HOTEL TAIPEI 首都大飯店
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台灣 臺北市
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Front Desk Supervisor
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Jun 2009 - Mar 2010
• Established SOP (standard operating procedure) for front desk operation. • Trained new staffs on operation process. • Maintained Japanese customers. • Supported hotel operations, such as front desk shifts, site inspection and housekeeping. • Supervised daily front desk operation. • Established SOP (standard operating procedure) for front desk operation. • Trained new staffs on operation process. • Maintained Japanese customers. • Supported hotel operations, such as front desk shifts, site inspection and housekeeping. • Supervised daily front desk operation.
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Front Desk Attendant
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Nov 2007 - May 2009
• Conducted daily front desk operation work. • Handled guest room reservations. • Supported housekeeping work. • Conducted daily front desk operation work. • Handled guest room reservations. • Supported housekeeping work.
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Education
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2021 - 2023
輔仁大學
碩士, 餐旅管理學系 -
2004 - 2007
銘傳大學
學士, 企業管理學系 -
1999 - 2004
國立臺北商業大學
副學士, 銀行保險學系
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