Experience

UNAM-CANADA

• Canada
• Higher Education
• 1 - 100 Employee

• • Oct 2018 - Present

  Supporting to create and execute the annual strategy to promote and disseminate Latin American culture in Canada through more than 100 cultural projects a year.Working with the communication department to create promotional strategies for cultural events.Coordinating, designing and executing in-person as well as virtual events.Coordinating and implementing recreational activities for more than 400 international students a year.Generating links with cultural agencies and embassies to plan and hold events.Searching for new audiences among the Canadian and Latin American community, diplomatic and government representations, educational institutions, and others.Developing, validating, and publishing a monthly agenda of cultural events.Creating and promoting in-person as well as virtual events using: Canva, mass emails, a website, social media and streaming platforms.Managing audiences and maintaining engagement by posting on social media.Providing and analyzing data for administrative reports.Maintaining databases and cultural archives.Collaborating to develop guidelines and procedures for my department.Helping to develop and administer my department’s annual budget.Mentoring interns and training new employees of the department Show less

• • Nov 2016 - Sep 2018

  Providing support for database management for the implementation of communication projects.Helping to create projects to promote language classes at the school.Assisting with event organization.

• • Jul 2018 - Aug 2018

  Maintained and updated external social media and internal web pages.Coordinated outreach and promotion of events using mass-emails, an external website, and social media.Reviewed and coordinated the design of promotional materials for courses, eventsand publications.



Energy Weight Loss Centre

• Canada
• Medical Practices

• Customer Service and Marketing Consultant

  • Apr 2018 - Sep 2018

  Responsible for providing customer service in the store, recommending products, processing sales and managing clients’ files. Responsible for developing different marketing initiatives such as promotions, social media, and advertising for the store to increase the number of customers and sales. Responsible for providing customer service in the store, recommending products, processing sales and managing clients’ files. Responsible for developing different marketing initiatives such as promotions, social media, and advertising for the store to increase the number of customers and sales.



BLN Brands

• Mexico
• Wholesale Alcoholic Beverages
• 200 - 300 Employee

• On Premise Strategy National Manager

  • Feb 2013 - Apr 2016

  Created, developed and implemented the On Trade Strategy area for the company based on execution guidelines and measurement indicators for the marketing strategies of alcohol beverages. Analyzed and segmented clients according to patterns of consumption such as brands of wine and/or liquor bought in different geographic regions, time of day and type of restaurant. Responsible for opening a new sales zone in Acapulco Mexico to serve On Premise clients. Developed the strategy for each channel, included the required investment and promotional materials with the expected return on investment. Designed and evaluated promotions and loyalty program for clients of the On Premise Channel. Responsible for the annual budget of the department, which was more than $700,000 Developed the annual Business Plan of the area. Show less



Coca-Cola FEMSA

• Mexico
• Food and Beverage Services
• 700 & Above Employee

• • Oct 2012 - Feb 2013

  Modernized the Sales in Schools channel by leading a team that introduced promotional programs to sell healthy alternative products such as water and juice in school cafeterias. Developed promotions to protect the image of Coke against criticism from selling Coke products to children. Included special events such as sporting programs and contest to encourage recycling in schools.

• • Jun 2007 - Oct 2012

  Developed and standardized the annual plan of distribution and marketing channels, through innovative strategies to grow the channels by creating trade marketing guidelines.Responsible for the budget of the area and their distribution through the territories,which was more than $6,000,000.Modernized the traditional trade channel (Mom & Pop stores) by developingprograms for mobile payments and promotions via SMS (text messages) to giveretailers a technological advantage.Designed Pictures of Success for Mom & Pop retailers including promotionalmaterials in order to optimize the portfolio of the channel by identifying the occasionsof consumption to increase the rotation of products.Evaluated commercial indicators as volume, share of market, distribution andproduct placement.Co-responsible for marketing innovation programs and new technologies such assolar coolers, mobile promotions for 600,000 Mom & Pop’s retail stores in Mexico. Show less

• • Nov 2005 - Jun 2007

  Responsible for purchasing, coordinating and managing logistics for promotions aswell as POP.Provided service to different commercial areas and through monitoring and detectingcontrols and procedures lowered the incidence of the black market in Coca ColaFEMSA promotional materials by 40%.Created indicators in order to perform analysis of incremental sales and return onpromotional investments.

• • Apr 2004 - Nov 2005

  Analysed different indicators of Human Resources factors such as employeeturnover, optimal number of employees and classifications of personnel.Generated sales variables for salespeople.Administered the sales tracking scorecard system.Maintained a network to communicate with internal and external suppliers in order to provide quality client serve.



Comercial Galgo S. A. de C. V.

• 1 - 100 Employee

• Human Resources Assistant

  • Mar 2001 - Jun 2003

  Worked in a team to implement the ISO 9000 system in two factories of the company, as well as supported the diagnosis of competition needs. Supported in recruitment and staff selection. Supported with senior staff to design a system used to determine training requirements for the company's workforce. Worked in a team to implement the ISO 9000 system in two factories of the company, as well as supported the diagnosis of competition needs. Supported in recruitment and staff selection. Supported with senior staff to design a system used to determine training requirements for the company's workforce.