Floor Veegens
Brand and Marketing Manager at Microbe&Lab- Claim this Profile
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Bio
Norma Drew
I got to know Floor back in 2015 as the passionate Chesterfield brand manager of the Benelux brand team. During her assignment on the brand, she grew Chesterfield to an all-time high share and volume in the Netherlands. In all her enthusiasm & passion for the brand, Floor managed to engage the team both locally & internationally to develop a local Chesterfield activation program centered on the Amsterdam Pride event, which was the first LGBT project of its kind within PMI. Indeed, I use Floor's Chesterfield Pride project as an example in a presentation I share internally on the subject of "Courageous Leadership" to inspire other employees to think boldly. Floor should be very proud--in a conservative environment like PMI, she made a major difference through her creativity and perseverance.
Melissa Whiting
In my role as Global Head of D&I, I appreciated Floor’s passion and drive in raising the profile of D&I, and specifically LGBTQ+ inclusion, on the agenda of the local management team when she was working at PM Benelux. In addition to mobilizing her colleagues in the Benelux, Floor also involved others from different PMI affiliates and different levels of the organization. Floor used Pride Amsterdam as a first stepping stone to give more momentum to the D&I movement in her Benelux affiliate, following which Floor ran reflection workshops with colleagues & guest speakers in order to create a more integrated inclusion plan.
Annemarie Steenbergen
Floor is een energieke marketeer met een sterke persoonlijkheid en groot doorzettingsvermogen. Ze is in staat markt- en consumentenveranderingen om te buigen naar kansen en weet business behoeften te vertalen in een verrassende en geïntegreerde marketingaanpak. Floor heeft een creatieve geest, open mind en denkt in concrete oplossingen. Ze toont graag initiatief en heeft een goed gevoel voor mensen en verhoudingen binnen organisaties. Een topper!
Norma Drew
I got to know Floor back in 2015 as the passionate Chesterfield brand manager of the Benelux brand team. During her assignment on the brand, she grew Chesterfield to an all-time high share and volume in the Netherlands. In all her enthusiasm & passion for the brand, Floor managed to engage the team both locally & internationally to develop a local Chesterfield activation program centered on the Amsterdam Pride event, which was the first LGBT project of its kind within PMI. Indeed, I use Floor's Chesterfield Pride project as an example in a presentation I share internally on the subject of "Courageous Leadership" to inspire other employees to think boldly. Floor should be very proud--in a conservative environment like PMI, she made a major difference through her creativity and perseverance.
Melissa Whiting
In my role as Global Head of D&I, I appreciated Floor’s passion and drive in raising the profile of D&I, and specifically LGBTQ+ inclusion, on the agenda of the local management team when she was working at PM Benelux. In addition to mobilizing her colleagues in the Benelux, Floor also involved others from different PMI affiliates and different levels of the organization. Floor used Pride Amsterdam as a first stepping stone to give more momentum to the D&I movement in her Benelux affiliate, following which Floor ran reflection workshops with colleagues & guest speakers in order to create a more integrated inclusion plan.
Annemarie Steenbergen
Floor is een energieke marketeer met een sterke persoonlijkheid en groot doorzettingsvermogen. Ze is in staat markt- en consumentenveranderingen om te buigen naar kansen en weet business behoeften te vertalen in een verrassende en geïntegreerde marketingaanpak. Floor heeft een creatieve geest, open mind en denkt in concrete oplossingen. Ze toont graag initiatief en heeft een goed gevoel voor mensen en verhoudingen binnen organisaties. Een topper!
Norma Drew
I got to know Floor back in 2015 as the passionate Chesterfield brand manager of the Benelux brand team. During her assignment on the brand, she grew Chesterfield to an all-time high share and volume in the Netherlands. In all her enthusiasm & passion for the brand, Floor managed to engage the team both locally & internationally to develop a local Chesterfield activation program centered on the Amsterdam Pride event, which was the first LGBT project of its kind within PMI. Indeed, I use Floor's Chesterfield Pride project as an example in a presentation I share internally on the subject of "Courageous Leadership" to inspire other employees to think boldly. Floor should be very proud--in a conservative environment like PMI, she made a major difference through her creativity and perseverance.
Melissa Whiting
In my role as Global Head of D&I, I appreciated Floor’s passion and drive in raising the profile of D&I, and specifically LGBTQ+ inclusion, on the agenda of the local management team when she was working at PM Benelux. In addition to mobilizing her colleagues in the Benelux, Floor also involved others from different PMI affiliates and different levels of the organization. Floor used Pride Amsterdam as a first stepping stone to give more momentum to the D&I movement in her Benelux affiliate, following which Floor ran reflection workshops with colleagues & guest speakers in order to create a more integrated inclusion plan.
Annemarie Steenbergen
Floor is een energieke marketeer met een sterke persoonlijkheid en groot doorzettingsvermogen. Ze is in staat markt- en consumentenveranderingen om te buigen naar kansen en weet business behoeften te vertalen in een verrassende en geïntegreerde marketingaanpak. Floor heeft een creatieve geest, open mind en denkt in concrete oplossingen. Ze toont graag initiatief en heeft een goed gevoel voor mensen en verhoudingen binnen organisaties. Een topper!
Norma Drew
I got to know Floor back in 2015 as the passionate Chesterfield brand manager of the Benelux brand team. During her assignment on the brand, she grew Chesterfield to an all-time high share and volume in the Netherlands. In all her enthusiasm & passion for the brand, Floor managed to engage the team both locally & internationally to develop a local Chesterfield activation program centered on the Amsterdam Pride event, which was the first LGBT project of its kind within PMI. Indeed, I use Floor's Chesterfield Pride project as an example in a presentation I share internally on the subject of "Courageous Leadership" to inspire other employees to think boldly. Floor should be very proud--in a conservative environment like PMI, she made a major difference through her creativity and perseverance.
Melissa Whiting
In my role as Global Head of D&I, I appreciated Floor’s passion and drive in raising the profile of D&I, and specifically LGBTQ+ inclusion, on the agenda of the local management team when she was working at PM Benelux. In addition to mobilizing her colleagues in the Benelux, Floor also involved others from different PMI affiliates and different levels of the organization. Floor used Pride Amsterdam as a first stepping stone to give more momentum to the D&I movement in her Benelux affiliate, following which Floor ran reflection workshops with colleagues & guest speakers in order to create a more integrated inclusion plan.
Annemarie Steenbergen
Floor is een energieke marketeer met een sterke persoonlijkheid en groot doorzettingsvermogen. Ze is in staat markt- en consumentenveranderingen om te buigen naar kansen en weet business behoeften te vertalen in een verrassende en geïntegreerde marketingaanpak. Floor heeft een creatieve geest, open mind en denkt in concrete oplossingen. Ze toont graag initiatief en heeft een goed gevoel voor mensen en verhoudingen binnen organisaties. Een topper!
Credentials
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Digital Leadership
Growth TribeSep, 2022- Oct, 2024
Experience
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Microbe&Lab
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Netherlands
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Hospitals and Health Care
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1 - 100 Employee
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Brand and Marketing Manager
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Nov 2022 - Present
Define and manage brand identity, positioning and planning Define and validate GTM and (digital) marketing strategy Define and manage long and short-term marketing plan Develop and deploy (growth) marketing campaigns Define channel strategies, optimise social media deployment Define and manage brand identity, positioning and planning Define and validate GTM and (digital) marketing strategy Define and manage long and short-term marketing plan Develop and deploy (growth) marketing campaigns Define channel strategies, optimise social media deployment
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Brandweer Amsterdam-Amstelland
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Netherlands
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Public Safety
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200 - 300 Employee
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Communications and Marketing Manager
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Sep 2020 - Oct 2022
Employee engagement: program facilitating cultural change Brand strategy: performance driven mentor-hero brand marketing strategy Employer branding: strategy, brand identity and activation campaign development Managerial: high performing digital marketing & communications team Employee engagement: program facilitating cultural change Brand strategy: performance driven mentor-hero brand marketing strategy Employer branding: strategy, brand identity and activation campaign development Managerial: high performing digital marketing & communications team
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We Are Salt
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Netherlands
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Media Production
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Strategist & Business Development
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Jan 2020 - May 2021
Community for the modern adventurer and adventurous soul (on- & offline) Strategy: consumer journey design Marketing: community driven growth strategy Commercial: optimisation of conversion ratio mechanism Community for the modern adventurer and adventurous soul (on- & offline) Strategy: consumer journey design Marketing: community driven growth strategy Commercial: optimisation of conversion ratio mechanism
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ThankYouCareTakers.com
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Netherlands
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Non-profit Organizations
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Country Lead (volunteer)
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Mar 2020 - Jun 2020
Collecting and livestream messages of gratitude to healthcare workers globally. Strategy: growth marketing Influencer: collaborative activation tactics & events through various stakeholders Collecting and livestream messages of gratitude to healthcare workers globally. Strategy: growth marketing Influencer: collaborative activation tactics & events through various stakeholders
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Philip Morris International
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Switzerland
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Tobacco Manufacturing
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700 & Above Employee
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Marketing Manager Reduced Risk Products
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Jan 2017 - Dec 2019
Brand design positioning and strategy, marketing communications strategy and GTM & expansion strategy development and activationDevelopment of trend insights program and activation mechanismBrand toolbox and framework to be used in the market and for further global developmentQualified traffic generation through direct and indirect retailDeveloping and initiating detailed cross-functional project plansBusiness case setup and smooth approval by global leadership teamRoute to market strategy building a new category in a restricted marketSeamless integrated ecosystem transforming the way business had been done for decades Show less
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Brand Manager
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Jan 2012 - Dec 2016
Achieving first brand growth in the Netherlands since the launch through redefined customer centric approach in collaboration with retailRedefinition of brand identity, positioning and strategy including retail strategy and activation mechanismsManage annual global brand and commercial plans cycleOrchestrate Academy program engaging colleagues in unprecedented business challengeIntroduction of portfolio dashboard solution enhancing evidence based andperformance driven marketing plans Show less
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Today's Milk
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Netherlands
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Advertising Services
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1 - 100 Employee
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Brand Strategist
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Mar 2008 - Feb 2012
Finding the essence of both established brands as well as startups. Catching revolutionary ideas in a compelling strategy, bringing it to life with the concept and creative teams making it effectively work. Leading digital transformation Finding the essence of both established brands as well as startups. Catching revolutionary ideas in a compelling strategy, bringing it to life with the concept and creative teams making it effectively work. Leading digital transformation
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Account manager
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Oct 2006 - Mar 2008
Building and developing relationships, always with the brand at heart. Knowledge of marketing communication and new media leads to project definition. Budget ownership, development and presentation of marketing communication plans are all part of the deal. Leading digital transformation. Building and developing relationships, always with the brand at heart. Knowledge of marketing communication and new media leads to project definition. Budget ownership, development and presentation of marketing communication plans are all part of the deal. Leading digital transformation.
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Ahrend
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Netherlands
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Furniture and Home Furnishings Manufacturing
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400 - 500 Employee
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Global Brand, Marketing and Communications Specialist
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Feb 2003 - Sep 2006
International development, coordination and activation of corporate and commercial marketing, e-commerce and communication projects and campaigns. From corporate identity design, the development and launch of a new corporate intranet and market research to web development and from trend research to organising international events and sponsorship. International development, coordination and activation of corporate and commercial marketing, e-commerce and communication projects and campaigns. From corporate identity design, the development and launch of a new corporate intranet and market research to web development and from trend research to organising international events and sponsorship.
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Vinea Vakanties
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Netherlands
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Travel Arrangements
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1 - 100 Employee
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Supervisor
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1994 - 2002
Developed over the years via staff member to supervisor and selector and trainer of new employees. Developed over the years via staff member to supervisor and selector and trainer of new employees.
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Education
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2021 - 2021
Hyper Island
Brand Strategy & Storytelling -
2022 - 2022
Growth Tribe
Digital Leadership -
2022 - 2022
Leiden University
Inclusion & Diversity -
2020 - 2020
Hyper Island
Digital Marketing -
2019 - 2019
Hyper Island
Digital Strategy Course -
2000 - 2001
Aberdeen College
Bachelor of Business Administration (BBA), Business administration -
1997 - 2001
Haarlem Business School
Bachelor of Business Administration (BBA), Commercial Economy
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