Account Director

• Jun 2021 - Present

Coordinated and oversaw the implementation of across-agency Film and TV campaigns, bringing together social, publicity, influencer, creative and paid media teams to meet campaign KPIs.

Senior Account Manager of Strategy

• Jan 2020 - Jun 2021

Developed existing client relationships across our entertainment portfolio, whilst bringing agency departments together to amplify the release of key Film and TV titles. Specialised in Film and TV campaign positioning, developing and implementing audience, channel and content strategies.

Social Account Manager

• Apr 2018 - Jan 2020

Bridged the gap between the social and insights teams, to better measure campaign performance against set objectives, and to ensure any learnings were incorporated into future campaign strategies.

Marketing and Communications Manager

• Mar 2016 - Mar 2018

Manage all marketing and communications both internally and externally, design and create social shareables, print advertising and all internal design assets. Increased followers across all social media accounts (Facebook, Twitter and LinkedIn), working with staff to generate content. Created, implemented and enforced company brand guidelines through internal workshops across the business. Point of contact for press enquiries and local PR activity Manage all marketing and communications both internally and externally, design and create social shareables, print advertising and all internal design assets. Increased followers across all social media accounts (Facebook, Twitter and LinkedIn), working with staff to generate content. Created, implemented and enforced company brand guidelines through internal workshops across the business. Point of contact for press enquiries and local PR activity

Owner

• Aug 2015 - Mar 2018

Successfully set up and ran my own commercial dance business; sourced venues, marketed the business (including partnering with Barclays Small Business Instagram campaign), managed the P&L, choreographed and taught routines. Successfully set up and ran my own commercial dance business; sourced venues, marketed the business (including partnering with Barclays Small Business Instagram campaign), managed the P&L, choreographed and taught routines.

Project Manager (Film Social Media Marketing Insights)

• Dec 2013 - Aug 2015

Developed and implemented project processes which ensured consistent timely and cost-effective delivery of social media research projects to the big 6 film studios. Analysed film marketing activity, assessed effectiveness and suggested improvements, amendments or additions in marketing techniques. Built and managed a team of 15 (including freelancers) across 11 different countries. Built trusting relationships with new and existing clients, resulting in repeat business. Developed and implemented project processes which ensured consistent timely and cost-effective delivery of social media research projects to the big 6 film studios. Analysed film marketing activity, assessed effectiveness and suggested improvements, amendments or additions in marketing techniques. Built and managed a team of 15 (including freelancers) across 11 different countries. Built trusting relationships with new and existing clients, resulting in repeat business.

Senior Insights Planner

• Jan 2013 - Dec 2013

Ran a multi-country research project (across 9 markets), investigating the consumer purchase journey when choosing mobile phones. Composed and organized a corresponding webinar launch to present findings to central client and their local markets. Won an internal award for Most Creative Presentation. Ran a multi-country research project (across 9 markets), investigating the consumer purchase journey when choosing mobile phones. Composed and organized a corresponding webinar launch to present findings to central client and their local markets. Won an internal award for Most Creative Presentation.

Research Executive

• Jul 2012 - Jan 2013

Introduced senior board members to the concept of Behavioural Economics through internal workshops.Worked on a variety of projects focused on FMCG branding and its impact on consumer purchase decisions.

Research Assistant

• Aug 2010 - Jun 2012