Flora Goodman
Influencer Marketing Manager at Dialogue New York- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
Topline Score
Bio
Ginny Shea
Flora Goodman is one of my stand out students from Bryant. She quickly mastered managing our custom-made online database, WordPress website as well as our client’s social media through Hoot Suite, and MailChimp email marketing, helping to keep up with the ever-changing social/media/digital landscape. Flora creatively designs social media banners for FaceBook and Twitter with speed and accuracy. She created and edited pitches to reviewers, radio programmers and TV, distributing press releases and updating the database ranging from Whaling City Sound’s ever-growing jazz roster including national, JazzWeek charting performers including jazz vibe legend Terry Gibbs, Rhode Island's own saxophone icon Greg Abate, Vermont's Miles Donahue, New England's Marcus Monteiro, Steve Langone Trio, Lewis Porter Phil Scarff Group & New York's Gerry Gibbs, Harvie S & Sheryl Bailey and Alma Micic. Flora brought her knowledge from class. She effortlessly navigated the often lengthy work flow once reviews or airplay was achieved and post/perpetuate/share the good news. Her posts reflected her positive personality and gave our clients and their socials an engaging voice. Flora has honed her PR skills here and displayed the necessary creativity and diligence for promotion and publicity. She is trustworthy and responsible, aptly capable of holding down the office in my absence. Ms Goodman garners my unequivocal recommendation.
Ginny Shea
Flora Goodman is one of my stand out students from Bryant. She quickly mastered managing our custom-made online database, WordPress website as well as our client’s social media through Hoot Suite, and MailChimp email marketing, helping to keep up with the ever-changing social/media/digital landscape. Flora creatively designs social media banners for FaceBook and Twitter with speed and accuracy. She created and edited pitches to reviewers, radio programmers and TV, distributing press releases and updating the database ranging from Whaling City Sound’s ever-growing jazz roster including national, JazzWeek charting performers including jazz vibe legend Terry Gibbs, Rhode Island's own saxophone icon Greg Abate, Vermont's Miles Donahue, New England's Marcus Monteiro, Steve Langone Trio, Lewis Porter Phil Scarff Group & New York's Gerry Gibbs, Harvie S & Sheryl Bailey and Alma Micic. Flora brought her knowledge from class. She effortlessly navigated the often lengthy work flow once reviews or airplay was achieved and post/perpetuate/share the good news. Her posts reflected her positive personality and gave our clients and their socials an engaging voice. Flora has honed her PR skills here and displayed the necessary creativity and diligence for promotion and publicity. She is trustworthy and responsible, aptly capable of holding down the office in my absence. Ms Goodman garners my unequivocal recommendation.
Ginny Shea
Flora Goodman is one of my stand out students from Bryant. She quickly mastered managing our custom-made online database, WordPress website as well as our client’s social media through Hoot Suite, and MailChimp email marketing, helping to keep up with the ever-changing social/media/digital landscape. Flora creatively designs social media banners for FaceBook and Twitter with speed and accuracy. She created and edited pitches to reviewers, radio programmers and TV, distributing press releases and updating the database ranging from Whaling City Sound’s ever-growing jazz roster including national, JazzWeek charting performers including jazz vibe legend Terry Gibbs, Rhode Island's own saxophone icon Greg Abate, Vermont's Miles Donahue, New England's Marcus Monteiro, Steve Langone Trio, Lewis Porter Phil Scarff Group & New York's Gerry Gibbs, Harvie S & Sheryl Bailey and Alma Micic. Flora brought her knowledge from class. She effortlessly navigated the often lengthy work flow once reviews or airplay was achieved and post/perpetuate/share the good news. Her posts reflected her positive personality and gave our clients and their socials an engaging voice. Flora has honed her PR skills here and displayed the necessary creativity and diligence for promotion and publicity. She is trustworthy and responsible, aptly capable of holding down the office in my absence. Ms Goodman garners my unequivocal recommendation.
Ginny Shea
Flora Goodman is one of my stand out students from Bryant. She quickly mastered managing our custom-made online database, WordPress website as well as our client’s social media through Hoot Suite, and MailChimp email marketing, helping to keep up with the ever-changing social/media/digital landscape. Flora creatively designs social media banners for FaceBook and Twitter with speed and accuracy. She created and edited pitches to reviewers, radio programmers and TV, distributing press releases and updating the database ranging from Whaling City Sound’s ever-growing jazz roster including national, JazzWeek charting performers including jazz vibe legend Terry Gibbs, Rhode Island's own saxophone icon Greg Abate, Vermont's Miles Donahue, New England's Marcus Monteiro, Steve Langone Trio, Lewis Porter Phil Scarff Group & New York's Gerry Gibbs, Harvie S & Sheryl Bailey and Alma Micic. Flora brought her knowledge from class. She effortlessly navigated the often lengthy work flow once reviews or airplay was achieved and post/perpetuate/share the good news. Her posts reflected her positive personality and gave our clients and their socials an engaging voice. Flora has honed her PR skills here and displayed the necessary creativity and diligence for promotion and publicity. She is trustworthy and responsible, aptly capable of holding down the office in my absence. Ms Goodman garners my unequivocal recommendation.
Credentials
-
HIGH5 Strengths Test: Empathizer, Coach, Optimist, Deliverer, Catalyst
HIGH5TESTFeb, 2019- Nov, 2024 -
Google Ads Search Certification
GoogleMar, 2020- Nov, 2024
Experience
-
Dialogue New York
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Influencer Marketing Manager
-
Jan 2022 - Present
We connect brands with digital influencers to create meaningful dialogues that resonate.Having managed influencer campaigns since their inception, we know what makes a digital partnership impactful. We are not formulaic. We don’t hide behind complicated systems, we build meaningful relationships. Over the years, we have developed a network of thousands of creatives, ranging in reach, interests and location. As creatives collaborating with other creatives, we develop impactful campaigns that bring our clients’ stories to life.Select Clients: Seed, Adidas, Re/Done, Flamingo, Baboon to the Moon, Ami Colé, Ghia, Lesportsac, Bonnie Clyde.
-
-
-
-
Freelance Social Media & Marketing Consultant
-
Sep 2016 - Jan 2022
- Organic Social Media: strategy, content creation, graphic design, account management, community management, influencer relations, and more for Instagram, Facebook, TikTok, LinkedIn.- Paid Social Media: audit campaigns, recommend strategy, implement campaigns, maintain and optimize paid social media ads for Instagram, Facebook, TikTok, LinkedIn.- Misc: email marketing, copywriting, project planning and strategy, YouTube channel optimization, SEO, influencer and PR gifting campaigns, brand partnerships.- Clients include: Content Creator Natalie Barbu, WeBloom Social, Dormify, Relay for Life, Social Change Marketplace, WJMF Radio, Her Campus Bryant, East Coast Edventures.
-
-
-
Adina Eden
-
United States
-
Apparel & Fashion
-
1 - 100 Employee
-
Social Media Manager
-
May 2021 - Nov 2021
Management and ownership of Instagram with 660K+ followers, designed content for stories, devised and carried out campaigns across social platforms, authored captions and relevant copy, maintained and developed branding for all initiatives, developed multiple brand partnerships for different campaigns and giveaways, influencer coordination and relations, developed PR gifting campaigns, vet and managed 5 agencies for paid advertising efforts, curated vision into retail locations and events, planned, cast models, styled, and conceptualized for photoshoots, secured influencer appointments and captured content for social.
-
-
-
Her Campus Media
-
United States
-
Internet Publishing
-
500 - 600 Employee
-
Freelance National Writer - Her20s
-
Apr 2019 - May 2021
National Writer for the Her20s section of Her Campus - Her20s is HC's after college brand covering all things post-grad life.Check out my articles! https://www.hercampus.com/author/flora-goodman National Writer for the Her20s section of Her Campus - Her20s is HC's after college brand covering all things post-grad life.Check out my articles! https://www.hercampus.com/author/flora-goodman
-
-
-
TribalVision
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Marketing Associate
-
Jan 2019 - Apr 2021
Role included ownership of project planning and strategy, organic and paid social media strategy and implementation, content creation, graphic design, email marketing, developing deliverables, copywriting, website design, SEO optimization and strategy, YouTube optimization and strategy, account based marketing, analytics and reporting, and managing of interns. Role included ownership of project planning and strategy, organic and paid social media strategy and implementation, content creation, graphic design, email marketing, developing deliverables, copywriting, website design, SEO optimization and strategy, YouTube optimization and strategy, account based marketing, analytics and reporting, and managing of interns.
-
-
-
Dormify
-
United States
-
Retail Furniture and Home Furnishings
-
1 - 100 Employee
-
Stylist
-
Aug 2019 - Sep 2019
- Temporary position in the Dormify Boston showroom pop-up.- Represented Dormify and assisted in visual merchandising, event planning, and customer service.- Lead one-on-one styling appointments to curate product looks for customers. - Temporary position in the Dormify Boston showroom pop-up.- Represented Dormify and assisted in visual merchandising, event planning, and customer service.- Lead one-on-one styling appointments to curate product looks for customers.
-
-
-
Elevate Communications
-
United States
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Public Relations Intern
-
Jun 2018 - Oct 2018
Daily tasks included media relations, account management, digital/social, copywriting, and reporting.- Pitched national and local media outlets.- Cultivation and upkeep of media lists.- Pitched/outreach for a variety clients including Santander Bank, MassMutual, Blue Cross Blue Shield, The Boston Red Sox, and New York Times Bestselling Author Sherrilyn Kenyon.- Authored pitches, press releases, media advisories, calendar listings.- Creation of social media calendars, posts, and planning of content.- Maintained social/coverage reporting.- Carried out client research.- Coordination of influencers at sponsored HUBweek event.- Attended client meetings/calls.
-
-
-
-
Public Relations Assistant
-
Jan 2017 - Dec 2017
- Trained new interns to familiarize them with the company's practices.- Authored news releases and email pitches.- Maintained/updated the company website.- Utilized Hoot Suite to schedule/post to/client’s social media (Facebook, Twitter, Instagram, etc.).- Designed monthly newsletters and press release blasts on MailChimp.- Created social media promotional campaigns using new and old media (press, radio, TV, internet).- Arranged interviews for artists with newspaper journalists, radio show hosts.- Managed company’s online database, website, posting/blogging, client newsletters.- Attended strategic meetings.- Initiated follow up calls, social media messages, emails.
-
-
-
Polly's Agency
-
United Kingdom
-
Performing Arts
-
1 - 100 Employee
-
Student Intern
-
Jul 2017 - Jul 2017
- Assisted in casting decisions for theater as well as commercials, TV and film.- Carried out daily operating tasks such as responding to emails, answering phones, sorting mail. - Operated the company database that producers use to look at potential actors.- Engaged directly with the director. - Assisted in casting decisions for theater as well as commercials, TV and film.- Carried out daily operating tasks such as responding to emails, answering phones, sorting mail. - Operated the company database that producers use to look at potential actors.- Engaged directly with the director.
-
-
-
TRACE Publicity
-
United Kingdom
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Public Relations Intern
-
Jun 2017 - Jul 2017
- Authored press releases and pitches.- Researched trend forecasts.- Compiled look-books for various brands.- Mounted media coverage.- Maintained showrooms.- Gained experience working with multiple fashion, beauty, and lifestyle brands.- Pulled pieces for send outs to press, media, and influencers. - Authored press releases and pitches.- Researched trend forecasts.- Compiled look-books for various brands.- Mounted media coverage.- Maintained showrooms.- Gained experience working with multiple fashion, beauty, and lifestyle brands.- Pulled pieces for send outs to press, media, and influencers.
-
-
Education
-
2015 - 2018
Bryant University
Bachelor of Arts - BA, Communication, General -
2017 - 2017
The College of Global Studies at Arcadia University
Study Abroad, Summer 2017 -
2014 - 2015
Clemson University
Psychology -
2009 - 2013
Wayland High School
High School
Community
