Experience

W Singapore - Sentosa Cove
• Singapore
• Hospitality
• 1 - 100 Employee
• Marketing Communications Manager

  • May 2023 - Present


Le Méridien Cyberport, Hong Kong

• Hong Kong
• Hospitality
• 1 - 100 Employee

• Marketing Communications Manager

  • Nov 2019 - Jun 2023

  • Managing direct marketing, email marketing, and collateral development • Developing a comprehensive PR plan and engaging with international and local media • Writing and distributing press releases • Driving quality press coverage through media engagement and in alignment with communications objectives • Facilitating social media engagement and updating content in local digital channels • Developing and executing promotions campaign in F&B, weddings, spa, rooms and… Show more • Managing direct marketing, email marketing, and collateral development • Developing a comprehensive PR plan and engaging with international and local media • Writing and distributing press releases • Driving quality press coverage through media engagement and in alignment with communications objectives • Facilitating social media engagement and updating content in local digital channels • Developing and executing promotions campaign in F&B, weddings, spa, rooms and conferences • Working in partnership with Cluster eCommerce Manager • Managing events and press promotional activities • Ensuring the consistency of brand image Show less • Managing direct marketing, email marketing, and collateral development • Developing a comprehensive PR plan and engaging with international and local media • Writing and distributing press releases • Driving quality press coverage through media engagement and in alignment with communications objectives • Facilitating social media engagement and updating content in local digital channels • Developing and executing promotions campaign in F&B, weddings, spa, rooms and… Show more • Managing direct marketing, email marketing, and collateral development • Developing a comprehensive PR plan and engaging with international and local media • Writing and distributing press releases • Driving quality press coverage through media engagement and in alignment with communications objectives • Facilitating social media engagement and updating content in local digital channels • Developing and executing promotions campaign in F&B, weddings, spa, rooms and conferences • Working in partnership with Cluster eCommerce Manager • Managing events and press promotional activities • Ensuring the consistency of brand image Show less



The Kase Worldwide

• Assistant Communication Manager

  • May 2019 - Nov 2019

  • Managing a team of two people: one English Copywriter and one Marketing & Communication Executive. • English & French copywriting for product packagings and websites. • Internal communication: creation of daily newsletters for shops. • Pricing strategy: pricing research for new products. • Marketing research about upcoming mobile devices launches and other relevant news of the industry. • Social media: strategy for Instagram and Facebook, content creation, development and… Show more • Managing a team of two people: one English Copywriter and one Marketing & Communication Executive. • English & French copywriting for product packagings and websites. • Internal communication: creation of daily newsletters for shops. • Pricing strategy: pricing research for new products. • Marketing research about upcoming mobile devices launches and other relevant news of the industry. • Social media: strategy for Instagram and Facebook, content creation, development and animation of The Kase networks, ads, and sponsored posts, community management. • Influencer marketing: liaising with influencers in France, managing partnerships. • External communication: newsletters creation for The Kase customers. • Ensuring brand consistency among The Kase various communication channels. Show less • Managing a team of two people: one English Copywriter and one Marketing & Communication Executive. • English & French copywriting for product packagings and websites. • Internal communication: creation of daily newsletters for shops. • Pricing strategy: pricing research for new products. • Marketing research about upcoming mobile devices launches and other relevant news of the industry. • Social media: strategy for Instagram and Facebook, content creation, development and… Show more • Managing a team of two people: one English Copywriter and one Marketing & Communication Executive. • English & French copywriting for product packagings and websites. • Internal communication: creation of daily newsletters for shops. • Pricing strategy: pricing research for new products. • Marketing research about upcoming mobile devices launches and other relevant news of the industry. • Social media: strategy for Instagram and Facebook, content creation, development and animation of The Kase networks, ads, and sponsored posts, community management. • Influencer marketing: liaising with influencers in France, managing partnerships. • External communication: newsletters creation for The Kase customers. • Ensuring brand consistency among The Kase various communication channels. Show less



APrivacy

• Canada
• Computer and Network Security

• Marketing and PR Manager

  • Oct 2018 - Mar 2019

  • Content marketing: high-quality writing and editing support on marketing material, web content, thought leadership pieces, email campaigns as well as managing outsourced copywriters. • Managed marketing opportunities via speaking engagements at chambers, conferences, leadership Q&A columns and opinion articles in top-tier publications and professional bodies. • Improved offline and online PR campaigns to deliver tangible outcomes, monitor, measure and share campaign results. •… Show more • Content marketing: high-quality writing and editing support on marketing material, web content, thought leadership pieces, email campaigns as well as managing outsourced copywriters. • Managed marketing opportunities via speaking engagements at chambers, conferences, leadership Q&A columns and opinion articles in top-tier publications and professional bodies. • Improved offline and online PR campaigns to deliver tangible outcomes, monitor, measure and share campaign results. • Developed social media strategies and actively campaigning across digital channels to build brand engagement. • Planned and managed various PR events.

• Marketing and PR Coordinator

  • Apr 2016 - Oct 2018



Shangri-La Hotels and Resorts

• Communication & PR Coordinator

  • Jan 2015 - Dec 2015

  • Managed the media coverage of the hotel with French and international press partners, press site inspections, media monitoring. • Performed due diligence and promoting private events: photo and video shootings at the hotel. • Drafted corporate communication, press releases, monthly newsletter, creation of marketing supports, and managing design agencies. • Communicated with diverse departments for overall logistics to enhance the hotel visibility: F&B, Events, Digital, Sales. •… Show more • Managed the media coverage of the hotel with French and international press partners, press site inspections, media monitoring. • Performed due diligence and promoting private events: photo and video shootings at the hotel. • Drafted corporate communication, press releases, monthly newsletter, creation of marketing supports, and managing design agencies. • Communicated with diverse departments for overall logistics to enhance the hotel visibility: F&B, Events, Digital, Sales. • Worked on the respect of Brand Communication by preparing presentation materials and reports to the headquarters in Hong Kong. • Improved the digital visibility of the hotel with the development and animation of marketing tools. • Managed an intern for 6 months. Show less • Managed the media coverage of the hotel with French and international press partners, press site inspections, media monitoring. • Performed due diligence and promoting private events: photo and video shootings at the hotel. • Drafted corporate communication, press releases, monthly newsletter, creation of marketing supports, and managing design agencies. • Communicated with diverse departments for overall logistics to enhance the hotel visibility: F&B, Events, Digital, Sales. •… Show more • Managed the media coverage of the hotel with French and international press partners, press site inspections, media monitoring. • Performed due diligence and promoting private events: photo and video shootings at the hotel. • Drafted corporate communication, press releases, monthly newsletter, creation of marketing supports, and managing design agencies. • Communicated with diverse departments for overall logistics to enhance the hotel visibility: F&B, Events, Digital, Sales. • Worked on the respect of Brand Communication by preparing presentation materials and reports to the headquarters in Hong Kong. • Improved the digital visibility of the hotel with the development and animation of marketing tools. • Managed an intern for 6 months. Show less



Lancôme (L'Oréal Luxe)

• Marketing Researcher

  • Sep 2013 - Oct 2014

  • Performed qualitative and quantitative ad-hoc researches for the skincare axis. • Elaborated business proposal and briefed market research agencies. • Checked and corrected questionnaires, logistic planification (test materials). • Liaised with marketing department and agencies: methodological checkings, time management, budget evaluation. • Analyzed results and drafted summaries for final recommendations. • Performed market analysis and elaborated strategies with the marketing… Show more • Performed qualitative and quantitative ad-hoc researches for the skincare axis. • Elaborated business proposal and briefed market research agencies. • Checked and corrected questionnaires, logistic planification (test materials). • Liaised with marketing department and agencies: methodological checkings, time management, budget evaluation. • Analyzed results and drafted summaries for final recommendations. • Performed market analysis and elaborated strategies with the marketing development teams. • Managed competitive watches and specific market researches. Show less • Performed qualitative and quantitative ad-hoc researches for the skincare axis. • Elaborated business proposal and briefed market research agencies. • Checked and corrected questionnaires, logistic planification (test materials). • Liaised with marketing department and agencies: methodological checkings, time management, budget evaluation. • Analyzed results and drafted summaries for final recommendations. • Performed market analysis and elaborated strategies with the marketing… Show more • Performed qualitative and quantitative ad-hoc researches for the skincare axis. • Elaborated business proposal and briefed market research agencies. • Checked and corrected questionnaires, logistic planification (test materials). • Liaised with marketing department and agencies: methodological checkings, time management, budget evaluation. • Analyzed results and drafted summaries for final recommendations. • Performed market analysis and elaborated strategies with the marketing development teams. • Managed competitive watches and specific market researches. Show less



Horwath HTL France

• Junior Consultant and Research Officer

  • Apr 2013 - Sep 2013

  • Performed valuation analysis. • Analyzed the impacts and synergies of different market datas thanks to market research prospections. • Detailed market environment to evaluate feasibility. • Assessed feasibility and economic sustainability of private and public hospitality projects. • Translated tendering procedures and elaborated communication booklets. • Performed valuation analysis. • Analyzed the impacts and synergies of different market datas thanks to market research prospections. • Detailed market environment to evaluate feasibility. • Assessed feasibility and economic sustainability of private and public hospitality projects. • Translated tendering procedures and elaborated communication booklets.


Ausone Conseil
• France
• Market Research
• 1 - 100 Employee
• Junior Consultant

  • Oct 2012 - Mar 2013

Préfecture des Bouches-du-Rhône
• France
• Government Administration
• 1 - 100 Employee
• Communication Assistant

  • Jul 2010 - Jul 2010