Experience

Edelman Brasil

• Brazil
• Public Relations and Communications Services
• 100 - 200 Employee

• PR Account Director

  • Apr 2022 - Present

  São Paulo, Brazil

• PR Senior Account Manager

  • Feb 2019 - Mar 2022

  São Paulo, Brazil Clients: adidas, Ajinomoto, Beyond Meat, Cerveja SOL (Grupo Heineken), Espaçolaser, Habib’s, Reebok, Rosetta Stone, SouthRock, Starbucks, TGI Fridays, Tok&Stok ● Daily leadership of consumer accounts: team coordination and financial management of client accounts. ● Strong relationship with client and agency leaders. ● Participation in the development, review and validation of integrated communication plans for consumer and corporate brands: annual strategies, campaigns, product… Show more Clients: adidas, Ajinomoto, Beyond Meat, Cerveja SOL (Grupo Heineken), Espaçolaser, Habib’s, Reebok, Rosetta Stone, SouthRock, Starbucks, TGI Fridays, Tok&Stok ● Daily leadership of consumer accounts: team coordination and financial management of client accounts. ● Strong relationship with client and agency leaders. ● Participation in the development, review and validation of integrated communication plans for consumer and corporate brands: annual strategies, campaigns, product launches and activations. ● Management of campaigns and integrated communication platforms to engage consumers and key-opinion leaders (digital influencers, journalists, investors, internal public, fashion producers, stylists, among other audiences); monitoring of implementation schedule, budget and KPIs. ● Monitoring of performance and brand building digital campaigns on multiplatforms (Facebook, Instagram, LinkedIn, TikTok). ● Communication management for IPO process, including interface with Bolsa do Brasil - B3. ● Coordination of partner agencies in Latin American markets. ● Crisis and corporate issues management - implementation of corporate guidelines. ● Prospecting and new business development.

• PR Account Manager

  • Feb 2017 - Jan 2019

  São Paulo, Brazil Clients: ASICS, Cyrela, Decathlon, Miami Dolphins, SouthRock, Starbucks, StubHub, TGI Fridays, WGSN, Whirlpool (Brastemp, Consul, B.blend, KitchenAid) ● Daily leadership of consumer accounts: team coordination and financial management of client accounts. ● Strong relationship with client and agency leaders. ● Participation in the development, review and validation of integrated communication plans for consumer and corporate brands: annual strategies, campaigns, product launches and… Show more Clients: ASICS, Cyrela, Decathlon, Miami Dolphins, SouthRock, Starbucks, StubHub, TGI Fridays, WGSN, Whirlpool (Brastemp, Consul, B.blend, KitchenAid) ● Daily leadership of consumer accounts: team coordination and financial management of client accounts. ● Strong relationship with client and agency leaders. ● Participation in the development, review and validation of integrated communication plans for consumer and corporate brands: annual strategies, campaigns, product launches and activations. ● Management of campaigns and integrated communication platforms to engage consumers and key-opinion leaders (digital influencers, journalists, investors, internal public, fashion producers, stylists, among other audiences); monitoring of implementation schedule, budget and KPIs. ● Monitoring of performance and brand building digital campaigns on multiplatforms (Facebook, Instagram, LinkedIn). ● Coordination of partner agencies in Latin American markets. ● Crisis and corporate issues management - implementation of corporate guidelines. ● Support on new business development.

• PR Senior Account Executive

  • Mar 2015 - Jan 2017

  São Paulo, Brazil Clients: Ambev, BRF (Sadia, Perdigão), Cyrela • Relationship with clients (executives and leaders) and agency specialties. • Development and implementation of communication plans for consumer brands. • Participation in briefing meetings and alignment of communication strategies with clients. • Crisis management support - implementation of corporate guidelines. • Preparation of brand events and activations. • Relationship with media and digital influencers (goodwill meetings… Show more Clients: Ambev, BRF (Sadia, Perdigão), Cyrela • Relationship with clients (executives and leaders) and agency specialties. • Development and implementation of communication plans for consumer brands. • Participation in briefing meetings and alignment of communication strategies with clients. • Crisis management support - implementation of corporate guidelines. • Preparation of brand events and activations. • Relationship with media and digital influencers (goodwill meetings, press interviews articulation, partnerships proposal and negotiation). • Production of brand and institutional contents for dissemination (press releases and notes, agenda notices, and articles).

• PR Account Executive, Consumer

  • Dec 2012 - Mar 2015

  São Paulo e Região, Brasil Client: BRF (Sadia, Perdigão). • Relationship with client (executives and leaders) and agency specialties. • Development and implementation of communication plans for consumer brands. • Preparation of brand events and activations. • Relationship with digital influencers; invitation and follow up to events and activations. • Media relations: media pitches, press interviews and goodwill meetings articulation. • Production of brand and institutional contents for dissemination… Show more Client: BRF (Sadia, Perdigão). • Relationship with client (executives and leaders) and agency specialties. • Development and implementation of communication plans for consumer brands. • Preparation of brand events and activations. • Relationship with digital influencers; invitation and follow up to events and activations. • Media relations: media pitches, press interviews and goodwill meetings articulation. • Production of brand and institutional contents for dissemination (press releases and notes, agenda notices, and articles). • Organization of product seeding for campaigns. • Reports development and analysis.

• PR Account Executive, Public Affairs

  • Dec 2011 - Dec 2012

  São Paulo e Região, Brasil Clients: AES Eletropaulo, GE, Mubadala Development Company, Rio+20. • Support in the relationship with government authorities and for public policies and regulatory issues. • Stakeholders mapping and recommendations for client engagement. • Local elections monitoring and report. • Participation in sessions in the Legislative Assembly of the State of São Paulo and in events of clients’ interest. • Preparation of client events. • Development of newsletters for Edelman global… Show more Clients: AES Eletropaulo, GE, Mubadala Development Company, Rio+20. • Support in the relationship with government authorities and for public policies and regulatory issues. • Stakeholders mapping and recommendations for client engagement. • Local elections monitoring and report. • Participation in sessions in the Legislative Assembly of the State of São Paulo and in events of clients’ interest. • Preparation of client events. • Development of newsletters for Edelman global network. • Participation in new business development proposals.



CIEE - Centro de Integração Empresa-Escola

• Brazil
• Philanthropic Fundraising Services
• 700 & Above Employee

• Public Relations Executive

  • Jan 2010 - Dec 2011

  São Paulo e Região, Brasil • Relationship with public, federal, state and municipal authorities, governmental and non-governmental organizations, educational institutions and companies on behalf of CIEE. • Preparation of cultural and institutional events throughout the country, elaboration of ceremonial agendas and itineraries, master of ceremonies, contact with speakers, contracting of suppliers and elaboration of research for events evaluation.

• Public Relations Intern

  • Jan 2008 - Dec 2009

  São Paulo e Região, Brasil