Flavia Buchmann
Chief Growth & Strategy Officer at CUBO- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Full professional proficiency
-
Spanish Full professional proficiency
-
Portuguese Native or bilingual proficiency
Topline Score
Bio
Luciana Feres
I had the pleasure to manage Flavia directly in the TCCC Global Marketing Soft-Drinks team and also to witness her contribution to the Brazil business in the different positions she held in Coca-Cola Brazil. Flavia's mark has always been her ability to translate complexity into sharp simplicity in everything she does and in the way she builds her work relationships. Her provoking, curious and fast brain can easily decode where the world is moving to (consumer behaviors, entrepreneurship, technology, science etc), identify powerful insights and connect it back to business opportunities and strategies in a bold and crystal clear way. As a project leader, she strives in articulating sharp and inspiring briefings to cross functional teams and agency partners, guiding them through the process with a strong sense of what's key for the work to succeed and an open-minded leadership style that encourages new and big ideas. She put this in practice when designing the new Communication cross-country Charter Process for Sprite brand and when pioneering Design Thinking as a methodology to bring break-through innovation ideas to Sprite. Flavia is also an incredible team player, going beyond her responsibilities, collaborating and bringing her point of view to support her colleagues to grow and win. Her inquietude, fast & forward thinking brain and collaborative attitude are assets for companies that value what is required in a marketing leader of the 21st century . I truly look forward to working with her again!
Gian Martinez
Inspiring leadership’ is the phrase that comes to mind when I think about Flavia. I had the pleasure of working with Flavia for five years at Coca-Cola in Brazil in several projects. Her ability to lead complex projects was unlike any I’ve seen before. It’s rare that you come across standout talent like her.
Luciana Feres
I had the pleasure to manage Flavia directly in the TCCC Global Marketing Soft-Drinks team and also to witness her contribution to the Brazil business in the different positions she held in Coca-Cola Brazil. Flavia's mark has always been her ability to translate complexity into sharp simplicity in everything she does and in the way she builds her work relationships. Her provoking, curious and fast brain can easily decode where the world is moving to (consumer behaviors, entrepreneurship, technology, science etc), identify powerful insights and connect it back to business opportunities and strategies in a bold and crystal clear way. As a project leader, she strives in articulating sharp and inspiring briefings to cross functional teams and agency partners, guiding them through the process with a strong sense of what's key for the work to succeed and an open-minded leadership style that encourages new and big ideas. She put this in practice when designing the new Communication cross-country Charter Process for Sprite brand and when pioneering Design Thinking as a methodology to bring break-through innovation ideas to Sprite. Flavia is also an incredible team player, going beyond her responsibilities, collaborating and bringing her point of view to support her colleagues to grow and win. Her inquietude, fast & forward thinking brain and collaborative attitude are assets for companies that value what is required in a marketing leader of the 21st century . I truly look forward to working with her again!
Gian Martinez
Inspiring leadership’ is the phrase that comes to mind when I think about Flavia. I had the pleasure of working with Flavia for five years at Coca-Cola in Brazil in several projects. Her ability to lead complex projects was unlike any I’ve seen before. It’s rare that you come across standout talent like her.
Luciana Feres
I had the pleasure to manage Flavia directly in the TCCC Global Marketing Soft-Drinks team and also to witness her contribution to the Brazil business in the different positions she held in Coca-Cola Brazil. Flavia's mark has always been her ability to translate complexity into sharp simplicity in everything she does and in the way she builds her work relationships. Her provoking, curious and fast brain can easily decode where the world is moving to (consumer behaviors, entrepreneurship, technology, science etc), identify powerful insights and connect it back to business opportunities and strategies in a bold and crystal clear way. As a project leader, she strives in articulating sharp and inspiring briefings to cross functional teams and agency partners, guiding them through the process with a strong sense of what's key for the work to succeed and an open-minded leadership style that encourages new and big ideas. She put this in practice when designing the new Communication cross-country Charter Process for Sprite brand and when pioneering Design Thinking as a methodology to bring break-through innovation ideas to Sprite. Flavia is also an incredible team player, going beyond her responsibilities, collaborating and bringing her point of view to support her colleagues to grow and win. Her inquietude, fast & forward thinking brain and collaborative attitude are assets for companies that value what is required in a marketing leader of the 21st century . I truly look forward to working with her again!
Gian Martinez
Inspiring leadership’ is the phrase that comes to mind when I think about Flavia. I had the pleasure of working with Flavia for five years at Coca-Cola in Brazil in several projects. Her ability to lead complex projects was unlike any I’ve seen before. It’s rare that you come across standout talent like her.
Luciana Feres
I had the pleasure to manage Flavia directly in the TCCC Global Marketing Soft-Drinks team and also to witness her contribution to the Brazil business in the different positions she held in Coca-Cola Brazil. Flavia's mark has always been her ability to translate complexity into sharp simplicity in everything she does and in the way she builds her work relationships. Her provoking, curious and fast brain can easily decode where the world is moving to (consumer behaviors, entrepreneurship, technology, science etc), identify powerful insights and connect it back to business opportunities and strategies in a bold and crystal clear way. As a project leader, she strives in articulating sharp and inspiring briefings to cross functional teams and agency partners, guiding them through the process with a strong sense of what's key for the work to succeed and an open-minded leadership style that encourages new and big ideas. She put this in practice when designing the new Communication cross-country Charter Process for Sprite brand and when pioneering Design Thinking as a methodology to bring break-through innovation ideas to Sprite. Flavia is also an incredible team player, going beyond her responsibilities, collaborating and bringing her point of view to support her colleagues to grow and win. Her inquietude, fast & forward thinking brain and collaborative attitude are assets for companies that value what is required in a marketing leader of the 21st century . I truly look forward to working with her again!
Gian Martinez
Inspiring leadership’ is the phrase that comes to mind when I think about Flavia. I had the pleasure of working with Flavia for five years at Coca-Cola in Brazil in several projects. Her ability to lead complex projects was unlike any I’ve seen before. It’s rare that you come across standout talent like her.
Experience
-
CUBO
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Chief Growth & Strategy Officer
-
Jan 2023 - Present
-
-
-
Ocean Drop
-
Brazil
-
Wellness and Fitness Services
-
1 - 100 Employee
-
Advisory Board Member
-
Dec 2020 - Present
-
-
-
Endeavor
-
United States
-
Non-profit Organizations
-
300 - 400 Employee
-
Mentor
-
Mar 2020 - Present
-
-
-
NotCo
-
Chile
-
Biotechnology
-
500 - 600 Employee
-
CMO
-
Aug 2019 - Oct 2022
-
-
-
Descomplica.com.br
-
Brazil
-
VP of Demand Generation - In residence
-
Nov 2017 - Sep 2018
Descomplica is the biggest online education platform in Brasil, with over 230k paying students and more than 5M unique visitors per month. They are in the Fast Company rank of Most Innovative Companies 2017 (#3 in LatAm) and are backed by investors like Social Capital, Valor Capital, Amadeus Capital and Invus Opportunities, among others. I've designed their new Marketing structure, organizing their recruitment efforts under Demand Generation and Conversion areas, and defined their master brand approach, as they expanded into more categories. After the initial set up, I've led the efforts on feeding the top of the funnel. Highlights of this work are: . Review of content marketing strategy, to develop and invest in high potential formats (targeting reach and purchase intent); . Online campaign focused on brand awareness with the highest view through in the industry database (near 70% VTR); . TV campaign (also focused on awareness) with strong impact in direct access to the platform (+70% vs before TV); . Sponsorship deal with #1 soccer team - 32M fans, 20M engaged online, 120M TV audience; . Restructured the team with over 5 new positions, comprising Content, Advertising, Events and SEO; . Developed the new target and tracking model to get each team accountable for visitors and transactions generated by the channels they influence. Show less
-
-
-
The Coca-Cola Company
-
United States
-
Food and Beverage Services
-
700 & Above Employee
-
Global Brand Director
-
Jun 2013 - Aug 2017
Accountable for global growth strategies for Sprite TM and brand stewardship.By partnering with strategic markets around the world to find and execute growth opportunities, I led Sprite to be the fastest-growing global soda brand.
-
-
Marketing Manager
-
Jan 2011 - May 2013
Responsible for Sprite Brazil turnaround, leading to expressive shift in key indicators and high volume growth from 09–12, a case that won the Coca-Cola Global Marketing Awards 2011.Led the strategy and plan development for Schweppes re-launch, achieving high double digit growth year after year and putting Brazil as the second biggest market for the brand, with very minimum media investment. The case also won the Coca-Cola Global Marketing Award (2012), as the most successful marketing program of the year, among all countries and brands that not Coca-Cola.Key responsibilities: Business plan development (market analysis to map opportunities, alignment of brand position, architecture and growth strategies), team leadership to communication campaign development, tracking of results against objectives and strategies, manage and develop jr brand managers.____________________________________________________________________________________Desenvolvimento de plano estratégico (análises de mercado para mapeamento de oportunidades, definição e validação de posicionamento e arquitetura de marca), negociação de planos e orçamentos com time global e franqueados, liderança de time para desenvolvimento de campanhas publicitárias, análise de resultados vs objetivos e estratégias. Show less
-
-
Brand Manager
-
Jan 2009 - Jan 2011
-
-
Jr Brand Manager
-
Mar 2007 - Dec 2008
-
-
-
Unilever
-
United Kingdom
-
Manufacturing
-
700 & Above Employee
-
Product Manager
-
2006 - 2007
Product Innovation (opportunity analysis, concept and product mix development); project management, leading multifunction teams (supply chain, R&D, Finance e Quality); development and adaptation of communication campaigns; business plan for Latin America; performance tracking.____________________________________________________________________________________Desenvolvimento de novos produtos (análise de oportunidade, desenvolvimento de conceito e mix); gerência de projetos de inovação, liderando equipes multifuncionais (interface com supply chaim, P&D, finanças e qualidade); desenvolvimento e adaptação de campanhas publicitárias; desenvolvimento de plano estratégico para países da América Latina, acompanhamento de implementação e análise de resultados. Show less
-
-
Trainee
-
2004 - 2006
-
-
-
Telecine
-
Brazil
-
Entertainment Providers
-
100 - 200 Employee
-
Marketing Analyst
-
Aug 2002 - Dec 2003
Management of brand website: planning and project management of new features, planning and project management of promotions and partnerships activities; coordination of third parties when developing hot sites and systems; annual activity planning; budget allocation and control; performance tracking.____________________________________________________________________________________Responsável pelas atividades relacionadas ao website da marca: planejamento e coordenação de desenvolvimento de novas áreas e ferramentas; planejamento e desenvolvimento de atividades promocionais e parcerias; coordenação de projetos terceirizados para produção de hot sites, sistemas e promoções; atuação junto ao público interno para desenvolvimento de ferramentas auxiliares (sala de imprensa; ferramenta de envio e lay out de newsletter B2B etc); planejamento anual; alocação de verba e controle da linha orçamentária; aferição de dados de audiência e produção de relatórios de análise gerencial. Show less
-
-
Jr Marketing Analyst
-
Jan 2002 - Jul 2002
-
-
Marketing Intern
-
Jul 2000 - Dec 2001
-
-
Education
-
1997 - 2003
Universidade Federal do Rio de Janeiro
-
1996 - 1996
pH
Community
