Experience

Destinations Pakistan

• Leisure, Travel & Tourism
• 1 - 100 Employee

• Digital Content Lead

  • Feb 2023 - Present

  - Developing comprehensive travel guides and itineraries for different destinations in Pakistan.- Analyzed competitor apps to identify content gaps in our app’s pilot model and to better understand the preferences, interests and problem points for our targeted audience.- Managing a team of 3 - 5 interns, assigning and monitoring their work along with editing and proofreading content for grammar, spelling, punctuation, quality and adherence to brand guidelines.- Conducting team based content audits to identify and review gaps and improvement opportunities and experimenting with different content formats to optimizing content for each social media platform. Show less

• Content Writing and Social Media Intern

  • Sep 2022 - Feb 2023

  - Collaborated with the marketing team to come up with innovative ideas for social media content: Instagram Reels, Captions, Hashtags etc and brainstorm creative ideas for increasing traction and online traffic.- Covered on ground events and provided live updates on all social media platforms in the form of informative captions, interactive Instagram stories and in person interviews.- Researched on lifestyle, fashion, tourism and trendy industry related niches to create and edit engaging and creative articles for monthly magazines and a developing tourism app. (500,000+ words written)- Collaborating with the content team to brainstorm creative ideas for developing tourism app’s home and feed screen content display. (15+ cities displayed, 100+ subcategories of food, shopping, recreation etc displayed, 500,000+ words written) Show less



College Crafters

• United States
• Education
• 1 - 100 Employee

• Intern

  • Jun 2023 - Present

  - Academic Assessment: Providing guidance on course selection, helping students choose appropriate majors, and ensuring they meet academic requirements for graduation. - College Application Mentorship: Assisting students in researching and identifying suitable colleges or universities based on their interests, goals and academic strengths; Guiding them through the college application process including essay writing, recommendation letters and deadlines. - Financial Aid Guidance: Educating students and their families about financial aid options, scholarships, grants and assisting with completing financial aid applications. - Specialized Program Guidance: Advising students interested in specific programs, such as study abroad opportunities, honors programs, research opportunities and internships. Show less



Girls For Business

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Writing Intern

  • Feb 2022 - Mar 2023

  - Utilized Beginner SEO Tools (Hemingway and Ahrefs) to optimize articles and increase web traffic for company website. - Published 7 articles on business affairs, technology, upcoming trends, national and international economic affairs. - Managed a strict schedule for coordinating with international editors for weekly approvals and feedback. - Utilized Beginner SEO Tools (Hemingway and Ahrefs) to optimize articles and increase web traffic for company website. - Published 7 articles on business affairs, technology, upcoming trends, national and international economic affairs. - Managed a strict schedule for coordinating with international editors for weekly approvals and feedback.



The Diversity Story

• United States
• Writing and Editing

• Content Writer

  • Jan 2022 - Mar 2023

  - Published 5 opinion pieces on sociological concepts and developed cultural awareness on how to elaborate upon sensitive topics in a multiculturally appropriate writing style. - Gained research skills for writing from multiple historical and personal perspectives. - Published 5 opinion pieces on sociological concepts and developed cultural awareness on how to elaborate upon sensitive topics in a multiculturally appropriate writing style. - Gained research skills for writing from multiple historical and personal perspectives.