Inside Sales Representative

• Apr 2023 - Present

Business Development Manager

• Mar 2023 - Present

Developed and executed strategic business development plans to drive revenue growth and expand market share for Albus Alzahaby. Identified and pursued new business opportunities through market research, lead generation, and proactive prospecting, leading to a 25% growth in the client base and successful partnerships with key clients. Built and nurtured strong relationships with existing clients, understanding their needs and requirements and providing tailored solutions to meet their business objectives. Collaborated with cross-functional teams, including sales, marketing, and product development, to align business development efforts with overall company goals and ensure a seamless customer experience. Led negotiations and contract discussions with potential clients, resulting in successful contract closures and profitable deals. Developed and delivered persuasive sales presentations and proposals to key decision-makers, effectively communicating the value proposition and competitive advantages of Albus Alzahaby's services. Conducted regular sales forecasting and pipeline management, ensuring accurate and timely reporting of sales activities and results. Monitored and analyzed market trends and competitor activities, providing insights and recommendations to senior management for informed decision-making and market positioning. Represented Albus Alzahaby at industry events, conferences, and networking forums to enhance brand visibility and establish strategic partnerships. Show less

Email Marketing Specialist

• Jan 2021 - Present

Developed and executed highly effective email marketing campaigns. Crafted compelling email content, subject lines, and calls-to-action that led to a 25% increase in email conversions, contributing to revenue growth and customer acquisition. Implemented segmentation and targeting strategies, resulting in a 30% increase in email campaign performance and a 10% uplift in overall conversion rates by delivering personalized content to specific customer segments. Managed a subscriber list of over 70,000 contacts, ensuring list hygiene, proper segmentation, and maintenance of high deliverability rates. Utilized marketing automation tools and email service providers to streamline workflows and increase operational efficiency, resulting in a 80% reduction in campaign execution time. Conducted A/B testing on various email elements, including subject lines, content variations, and CTAs. Monitored and analyzed email campaign performance metrics, leveraging data-driven insights to optimize campaigns, resulting in a 25% increase in ROI and revenue generated through email marketing efforts. Implemented email personalization techniques, such as dynamic content and personalized recommendations. Ensured compliance with anti-spam regulations and maintained a low unsubscribe rate of less than 1%, indicating highly relevant and engaging email content. Collaborated with cross-functional teams, including content writers, designers, and marketing strategists, to align email campaigns with overall marketing objectives and deliver consistent brand messaging. Assisted in developing and implementing email marketing strategies aligned with business goals and objectives, contributing to a 30% increase in overall revenue. Show less

Chief Marketing Officer

• Feb 2020 - Present

Developed and executed comprehensive marketing strategies to establish Gunkali as a leading clothing brand, resulting in a 40% increase in brand awareness and market share within the first year. Oversaw the entire marketing function, including brand management, advertising, digital marketing, social media, PR, and customer experience, ensuring alignment with business objectives and brand positioning. Led a team of marketing professionals, providing guidance, mentorship, and performance management to drive a high-performing and cohesive marketing team. Developed and implemented innovative marketing campaigns effectively communicating the brand's unique value proposition. Managed a multi-channel advertising budget, optimizing spend to maximize ROI and achieve key performance indicators, resulting in a 30% improvement in marketing ROI and revenue growth. Developed and maintained strong relationships with external partners, including advertising agencies, influencers, and media outlets, ensuring effective collaboration and impactful marketing initiatives. Implemented digital marketing strategies, including SEO, SEM, email marketing, and social media advertising, resulting in a 50% increase in website traffic and a 35% growth in online sales. Created and executed content marketing strategies to enhance brand storytelling and engagement. Collaborated with cross-functional teams, including design, product development, and sales, to ensure brand consistency and alignment across all touchpoints. Implemented customer segmentation strategies to personalize marketing efforts and improve customer acquisition and retention rates. Monitored and analyzed marketing performance metrics, leveraging data-driven insights to optimize campaigns and drive continuous improvement in key performance indicators. Show less

Copywriter & Email Marketing Specialist

• Sep 2022 - May 2023

Developed and executed highly effective email marketing campaigns to drive customer engagement, lead generation, and sales for x2o creatives. Created compelling email content, subject lines, and calls-to-action that resonated with the target audience, resulting in a 30% increase in email conversions and a 15% uplift in revenue generated through email marketing efforts. Managed end-to-end email marketing campaigns, including campaign planning, content creation, list segmentation, scheduling, and performance tracking, ensuring timely and accurate delivery of emails to the target audience. Conducted A/B testing on various email elements, such as subject lines, CTAs, and email design. Utilized marketing automation tools and email service providers to streamline workflows, automate personalized email journeys, and optimize campaign performance. Monitored and analyzed email campaign metrics, including open rates, click-through rates, conversion rates, and ROI, leveraging data-driven insights to refine campaign strategies and drive continuous improvement. Conducted thorough email list management, including segmentation, list hygiene, and opt-in processes, ensuring high deliverability rates and compliance with anti-spam regulations. Assisted in developing and implementing email marketing strategies, contributing to the growth and success of x2o creatives' marketing efforts. Show less

Content Writer & Market Analyst

• Aug 2022 - May 2023

Researched and identified new market opportunities, resulting in a 25% increase in market share. Developed and implemented content strategies aligned with the company's marketing objectives, targeting specific customer segments and driving brand awareness, lead generation, and engagement. Created engaging and persuasive content for various marketing channels, including website copy, blog posts, social media, and email campaigns, to effectively communicate the company's value proposition and differentiate it from competitors. Collaborated closely with cross-functional teams, including sales, design, and marketing, to ensure cohesive and consistent messaging across all marketing initiatives. Monitored and analyzed content performance metrics, using data-driven insights to optimize content strategies and drive continuous improvement in key performance indicators. Conducted competitor analysis to identify industry trends, benchmark the company's performance, and uncover opportunities for growth and differentiation. Provided strategic recommendations based on market analysis findings and industry best practices to enhance the company's positioning, product offerings, and overall marketing strategies. Stayed updated with industry trends, emerging technologies, and best practices in content marketing and market analysis, leveraging innovative approaches to drive effective content strategies and stay ahead of the competition. Assisted in the development and execution of marketing campaigns, ensuring alignment with content strategies and contributing to achieving marketing objectives and business goals. Collaborated with internal stakeholders and external vendors to gather relevant market data and insights, ensuring the accuracy and reliability of information used for decision-making. Supported sales teams with market insights, competitive intelligence, and content resources to drive lead conversion and customer acquisition. Show less

Senior Copywriter & Content Lead

• Mar 2022 - Aug 2022

Led a copywriters and content creators team, providing guidance and mentoring to drive creativity and achieve project objectives. Developed and executed comprehensive content strategies to enhance brand visibility and engage target audiences across various channels. Created compelling and persuasive copy for marketing materials, including websites, blogs, social media, and email campaigns, resulting in significant conversions and engagement. Crafted email campaigns targeting specific customer segments, leading to a 25% increase in open rates and a 15% conversion rate, driving substantial lead generation and sales. Revised and optimized website copy for clients, resulting in a 30% improvement in bounce rate and a 20% increase in click-through rates, leading to higher engagement and improved conversion rates. Conducted thorough research and analysis to understand target audience needs, market trends, and competitive landscapes, aligning copy and content with audience preferences and driving effective communication. Collaborated closely with cross-functional teams, including designers, marketers, and developers, to ensure seamless integration of copy and content, achieving cohesive brand messaging and visual consistency. Oversaw content production process, including planning, writing, editing, and proofreading, ensuring high-quality deliverables within set deadlines and aligning with brand guidelines. Implemented SEO best practices to optimize content for search engines and increase organic traffic and online visibility, driving improved search rankings and website conversions. Monitored and analyzed content performance metrics, leveraging insights to refine content strategies and improve conversion rates continuously. Stayed updated with industry trends, emerging technologies, and best practices in copywriting and content marketing, applying innovative approaches to drive engagement and stay ahead of the competition. Show less

Direct Response Copywriter/ Website Copywriter

• May 2018 - Mar 2022

Pathology Laboratory Assistant

• Aug 2021 - Nov 2021

Project Management Assistant

• Jan 2019 - Sep 2020

Coordinator & Senior Science Instructor

• May 2016 - Jul 2019

Science Instructor

• May 2016 - Jul 2019