Fitri Eka

Creative Designer at PT Sony Indonesia
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Contact Information
us****@****om
(386) 825-5501
Location
West Java, Indonesia, ID
Languages
  • English Native or bilingual proficiency
  • Indonesian Native or bilingual proficiency
Skills

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Bio

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Credentials

  • ULTIGRAPH EMPHAXIS
    Universitas Multimedia Nusantara
    Jun, 2016
    - Oct, 2024

Experience

  • Sony Indonesia
    • Indonesia
    • Consumer Electronics
    • 100 - 200 Employee
    • Creative Designer
      • May 2022 - Present

      • Work collaboratively with product marketing team do design a new brochure for Sony Center & Sony dealer which was sent to over 30.000 potential customer. • Designed and produced art and copy layouts for visual communication media, including branding, retail POSM, e-commerce banner, visual merchandiser asset/large format graphic. • Update and maintain design and brand standards throughout all collateral, including the brand and style guides • Successfully launched more than 8 packaging sleeve design for Digital Imaging product category. • Supervise graphic designer to maintain Sony branding, and successfully create monthly POSM such as: Poster, X-banner, Tripod Banner, Wobbler & many more. • Give direction to designers to be able to solve problems in design issues to produce output that fits the budget but still produces the best design. • Introduced an asset database shared by myself with the designer, visual merchandiser team, and marketing team, thus increasing work effectiveness and making it easier for everyone to get graphic assets • Created and produced a work delegation system between designers Show less

  • PT Yamazaki Indonesia
    • Indonesia
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Design Marketing Asst. Supervisor
      • Jul 2020 - Oct 2022

      Achievements & Responsible: • Lead designer to prepare and production files for minimum 5-10 pcs POSM (Wobbler, Poster, Shelf Talker, etc.) as daily basis and monthly Internal Newsletter. • Lead design team of 3, to create more than 14 social media posts/month with weekly Insta Story promotion. • Lead design team and produce video content for Reels/TikTok/YouTube min. 2 content/month (mirroring).• Create more than 30 packaging design that ready to launch in one year, successfully launched 30+ packaging. • Inspecting printing process performance of packaging, to keep the color results in accordance with the existing concept. • Responsible for lead the ideation process and supervise the overall quality of creative project and providing direction to create social media content ideas that will be organized in calendars across all platforms. • Successfully running Mini Campaign on social media min. 6 campaign/year, with average engagement rate more than 40%. • Increase & maintain engagement rate more than 10% per month trough organic post, social media activation & micro influencers. • Increase followers by more than 40%.• Lead and direct customer service officer to investigated, resolved & complete more than 5 case per month customer issues. Show less

    • Graphic Designer Marketing
      • Oct 2017 - Oct 2022

      • Successfully giving direction to Digital & Creative Agency, to create more than 60+ social media post, 1 activation and 3 product videos in 5 months. • Increase & maintain engagement rate more than 8% per month trough organic post, social media activation & micro influencers. • Lead designer to create more than 12 social media posts with weekly Insta Story promotion. • Develop & produces creative Campaign Name that can convey the meaning of the product and campaign at the same time, example: Funtastik (Funwari Tamasya Asik), HATI (Hadiah Yamazaki Myroti), SUSUPRISE.• Create more than 20 packaging design that ready to launch in one year and inspecting printing process performance of packaging. • Proactively investigated and resolved wide range of customer issues, adapting to individual circumstances, and applying both diplomacy and assertiveness to assure customer needs are met in a timely manner. Show less

  • PT. Yamazaki Indonesia
    • Greater Jakarta Area, Indonesia
    • Freelance Graphic Designer
      • Feb 2017 - Sep 2017

      • Creating design such as poster, flyer, in store poster, in store wobbler, banner, banner, rack, trolley and many more. • Product photo shoot for POSM and social media purpose. • Creating design such as poster, flyer, in store poster, in store wobbler, banner, banner, rack, trolley and many more. • Product photo shoot for POSM and social media purpose.

  • PT. Summarecon Agung, Tbk.
    • Indonesia
    • Real Estate
    • 700 & Above Employee
    • Internship
      • Jun 2016 - Aug 2016

      • Create more than 100 social media creative visual post in 3 months of Internship period. • Create more than 8 poster, flyer, invitation card for the recruitment purpose. • Create 3 motion graphic as a learning medium for the internal recruitment team. • Create logo design, and GSM (Graphic Standard Manual) for community. • Create more than 100 social media creative visual post in 3 months of Internship period. • Create more than 8 poster, flyer, invitation card for the recruitment purpose. • Create 3 motion graphic as a learning medium for the internal recruitment team. • Create logo design, and GSM (Graphic Standard Manual) for community.

Education

  • Universitas Bunda Mulia
    Bachelor’s Degree, Graphic Design
    2013 - 2017
  • Ananda Senior High School
    2010 - 2013

Community

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