Fito Benitez

Head of Marketing at DRPC.ORG
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Contact Information
us****@****om
(386) 825-5501
Location
Helsinki, Uusimaa, Finland, FI
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
Skills

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Leo Wuoristo

Fito is a first and foremost a positive professional; he sees opportunity in challenges and is able to quickly take a bump in the road and turn it into something valuable. This capability in itself is worth the price of admission. In addition he is a strong all-around marketing powerhouse that can easily navigate the marketing domain from brand strategy to GTM to hands-on tactical campaigns. He is fast and effective and has a can-do attitude rarely seen in colleagues. His passion is more infectious than covid and he is just a pure pleasure to work with. Also he has a good taste in music.

Sajwal Tararr

Fito works in my team as a marketing manager. I have gotten to know him as a passionate and detail oriented professional. He has been crucial in creating our brand perception, engagement and inbounds.

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Credentials

  • Blockchain Business Strategies
    Saïd Business School, University of Oxford
    Oct, 2018
    - Oct, 2024

Experience

  • DRPC.ORG
    • Blockchain Services
    • 1 - 100 Employee
    • Head of Marketing
      • Oct 2023 - Present

      Universal access to an auto-scalable network of RPC nodes. Full and archive nodes at the same affordable price, providing a balance between value and performance. Get an end-point or become a data provider. Get in touch for a complete list of benefits and for the extra details. Universal access to an auto-scalable network of RPC nodes. Full and archive nodes at the same affordable price, providing a balance between value and performance. Get an end-point or become a data provider. Get in touch for a complete list of benefits and for the extra details.

  • Canary Home Invest
    • Finland
    • Real Estate
    • 1 - 100 Employee
    • Co-Founder & Advisor
      • Sep 2020 - Present

      WHY HOLIDAY HOMES - WHY CANARY ISLANDS - WHY US Since the launch of rental platforms like Airbnb, holiday homes have become a high-return asset for real estate investors. Professionally managed holiday homes generate cash-on-cash returns of 12% to 22% (20% to 38% ROI). The Canary Islands, Spain, holiday home market combines high returns, low costs, and low risk for EU investors. Its year-round warm weather ensures the highest rental occupancy rate. No wonder 1/3 of all holiday homes belong to foreigners. Also, property taxes in the Canary Islands are 6.5%, compared to 10% in mainland Spain, and services are taxed 7% compared to 21% anywhere else in Spain. Canary Home Invest beats the competition by: (1) analyzing industry data to identify market gems and generate trustworthy ROI scenarios (ask for a demo!), (2) relying on the 50-year local experience of its team and trusted local network, (3) and enhancing property ROI through a mix of marketing automation and customer satisfaction. Learn more --> www.canaryhomeinvest.com Show less

  • Tesseract
    • India
    • Internet Publishing
    • 1 - 100 Employee
    • Head Of Marketing
      • Dec 2021 - May 2023

      Tesseract Investment is a regulated institutional digital asset lending company based in Finland, providing yield-generating solutions to institutional clients, such as cryptocurrency trading platforms and custodians across Europe and other emerging markets. Our white-label product, Earn API by Tesseract, enables partners to offer their customers different financial products tailored to specific risk strategies. Since founding in 2017, we have a track record of rigorous risk management, innovation, and profitable growth. In June 2021, we raised a 25 MUSD Series A to supplement our growth. We are recruiting. Our investors and latest partners include: Bitmex, Coinmotion, Copper, Fireblocks, Augmentum, BlackFin, Coinbase Ventures, DN Capital, Sapphire Ventures, Wintermute, Woorton, Icebreaker, Concentric, Jabre Capital, Leadblock Partners, and Taaleri. We are featured in Yahoo Finance, Coindesk, The Block, Morning Start. Tech.eu, Hedgeweek, Helsingin Sanomat, and others. Show less

  • Zippie
    • Singapore
    • Software Development
    • 1 - 100 Employee
    • Head of Marketing
      • Oct 2019 - Mar 2020

      Zippie is a transactions platform enabling new ways for people to save and earn. It is live and kicking in Kenya and hosts +50K users. Users of the Zippie wallet can save through cash-backs from their current airtime consumption, and earn through p2p sales and referral commissions. Sending points between members is instant and free, enabling airtime points as new type of currency. Some of my contributions at Zippie are related to: * acquisition campaigns for reward wallet users in Zambia, * acquisition campaigns for airtime points wallet in Kenya, * go-to-market strategy, with special focus on community and influencers resulting in viral growth * reward systems for customer acquisition and user engagement * product marketing management with special focus on in-app engagement automation Show less

  • Heatledger - Scalable Blockchain Solutions
    • Head of Marketing
      • Oct 2018 - Oct 2019

      At HEAT I was responsible of * redefining and updating HEAT's customer experience (CX) and main comm channels, * designing, producing and distributing content packages to reinforce trustability * supporting product development of crytocurrency wallet and decentralized asset exchange with growth and retention hacks, * assisting with tech and know-how start-ups evaluating token offerings, * and opening up new sales channels related to blockchain consulting. At HEAT I was responsible of * redefining and updating HEAT's customer experience (CX) and main comm channels, * designing, producing and distributing content packages to reinforce trustability * supporting product development of crytocurrency wallet and decentralized asset exchange with growth and retention hacks, * assisting with tech and know-how start-ups evaluating token offerings, * and opening up new sales channels related to blockchain consulting.

  • Ferratum Group
    • Content & Social Media Lead
      • Apr 2017 - Jun 2018

      In Ferratum I took the mission to diversify the company's dependency to affiliate networks for customer acquisition, while bringing customer acquisition cost down. This required a reorganization of the team, a content strategy, and a strategic partner that could implement and optimize towards results. After eight months of testing audiences and content, we achieved better results than planned where Facebook became the number one acquisition channel, and the acquisition cost had gone down to half. The other big achievement during this year was improving the company's overall online reputation, which had a critical effect on the acquisition efforts. By focusing on identifying and incentivizing customers to share their positive experiences, we turned overall online sentiment from negative to very good. We continued growing positive sentiment by running a word-of-mouth campaign involving +100 bloggers / influencers in 13 markets. Last but of extreme personal proudness was the reviews I received from the content team (composed of content and channel specialists) and the sixteen markets we supported. The first were extremely happy how they were being managed individually and as a team, and the results the team was achieving. The second were utterly satisfied with how the content team's contribution was having a positive impact on each market's objectives. Show less

  • Newborn Ventures
    • Business Development Manager
      • 2014 - 2018

      I helped the founding team on prospecting markets and modifying offering with the findings. Later I focused on business development in Spain, opening new clients and collaborations, and managing the sales funnel (lead generation, cold calling, booking demos, negotiating deals). Results were 50% yearly growth and +80% retention in a very competitive market. During the last year I focused on development of the Swiss market. I helped the founding team on prospecting markets and modifying offering with the findings. Later I focused on business development in Spain, opening new clients and collaborations, and managing the sales funnel (lead generation, cold calling, booking demos, negotiating deals). Results were 50% yearly growth and +80% retention in a very competitive market. During the last year I focused on development of the Swiss market.

  • FundYou Crowdfunding
    • Strategy / Acquisition / Crowdfunding
      • Aug 2016 - Feb 2017

      Collaboration that included hands-on support in: * Business strategy * Go-to-market plans * Lead generation activities * Tailored crowdfunding campaign plans Collaboration that included hands-on support in: * Business strategy * Go-to-market plans * Lead generation activities * Tailored crowdfunding campaign plans

  • Jevelo – jewelry You create
    • Finland
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2014 - Aug 2016

      Growth Hacking Mostly focused on the inbound marketing model, with an emphasis on content strategy, and a differentiated use of the SoMe channels. Earned media is mostly centered around online influencers / bloggers, to promote 3rd party reviews, and help with online social mention (which automatically improves SEO). With bought media, achieved App Store conversion up to 75%, and registered-user acquisition costs of less than 1€. User Engagement A combination of push/ in-app /email/remarketing messages, triggered by a user's actions (event-based positive reinforcement). It aims to reward app users for certain behaviours, stimulating engagement and activation. Content Strategy Researching, defining, producing and measuring effectiveness of content for each level of the sales funnel. Emphasis on production of own media, stimulating earned media, and supported with bought media, mostly social ads. Product Marketing Collecting, analysing and providing analytics-based user insights and behaviours, as well as market intelligence, to shape the service road-map. Main sources of analytics are iTunes Connect, Flurry Analytics, FB Insights, and Appboy Marketing Suite. Providing and working with development to translate these into improvements and new or removed features. POS and Packaging POS strategy and implementation connecting physical goods to digital experiences. Packaging concept, design and copywriting. Show less

  • Saleslion Suomi Oy
    • Advertising Services
    • Head of Social Media Services
      • Feb 2013 - Dec 2013

      My tasks as Head of Social Media were: » contribute to the offering, designing and pricing SoMe services. » creation of a SoMe team including graphic designer, content producer, and media planner. » inbound marketing strategies. » cross-channel campaign plans and implementation - customer acquisition and engagement. » community management workshops. » cross-sales As part of the management team, I contributed to: » sales, supporting as senior advisor » digital marketing strategy » SoMe team development » service design » internal processes Show less

  • Relationships 2.0
    • Writing and Editing
    • 1 - 100 Employee
    • Creative Strategist - Humanitarian, Eco & Ethical
      • Jan 2012 - Jan 2013

      Selling, conceptualising and executing seven inbound marketing campaigns for eco & ethical FMCGs, and civil society development organisations. Specialising on blogger PR and branded video content campaigns. In collaboration with Sugar Helsinki, we conceptualised and executed for Madara Eco-cosmetics an earned media campaign involving some of Finland's top bloggers. The promotion involved crowdsourced product development, by asking them and their audience what should be the next nordic ingredient in Madara's Ecocosmetics. For Solidaarisuus, I advised on their online marketing strategy, which resulted in a content marketing production project. The objective was to create promotional material to support the NGO's promotional and fund-raising efforts in Finland. Through interviews, the videos showed the improvement in the lives of those participating on their development programs in Uganda and Nicaragua. The objective was to reach new donors and engage existing ones by showing that their contribution really makes a huge difference in improving the lives of those in the programs they are supporting. I conceptualised the campaign, filmed in Nicaragua, and created the video content for Solidaarisuus. Show less

  • Sanitec
    • Italy
    • Janitorial Services
    • 1 - 100 Employee
    • Digital Marketing Manager - Sanitec Corp.
      • Aug 2010 - Dec 2011

      At Sanitec Corp. I worked on a global digital marketing team, contributing to the global strategy. My main areas of work was to design of digital marketing strategy for IDO and IFÖ brands for the Nordics and Baltics. During the year and a half at Sanitec I implemented: 1. concept and project management of new IDO site - www.ido.fi/se/no, and concept for new IFÖ site 3. team member and project manager of B2B mobile application for IFÖ that cut down 30% of call center support activity - http://mobile.ifobathroom.com/ 3. concept team member of web application (My Bathroom) and project manager for its development. 4. coleading video and digital signage to enhance POS experience at retailers and fairs. 5. strategy and development of IDO's 2011 DIY videos - branded entertainment 6. development and update of IDO and IFÖs 3D objects for professional design. 7. content and feature update of PIMS (Media Bank) 8. social media workshop and support on creation of 2012 strategy 9. concept and implementation of SEO guidelines 10. advice on web advertising campaigns Show less

  • New Services and Markets, Elisa Oyj
    • Product Marketing Manager
      • Oct 2007 - Aug 2010

      At Elisa I was part of the New Services and Markets team. In this team we looked into Elisa's tech bucket, and identified related market opportunities. Projects ranged from discovery to implementation phase. Each project lasted 3-6 months and was presented to the company's management to be scrapped or receive more funding. My main tasks involved market research, industry analysis, and go-to-market plan. My area of specialisation was how to use online communication and collaboration tools to enhance the product or service. I also added insight and knowledge of UI and overall UX. The two exceptions are Wippies and Enterprise 2.0. For Wippies I contributed and executed the the go-to-market plan in Spain, using internal resources, and negotiating and collaborating with local media, PR, and advertising agencies. At Enterprise 2.0, I contributed to and implemented the internal adoption plan, run the day to day operations, including blogging and community management, software management, workshops and one-to-one trainings. Main Contributions 1. Surveillance - Elisa Vahti Live 2. Wifi hotspot communities - Wippies 4. Hyperlocal networks - OmaElisa 5. Online tech support - Omaguru 6. Social software adoption - Enterprise 2.0 Show less

  • IBM Finland
    • Web 2.0 Project Manager (HSE Biz&Tek Program)
      • May 2007 - Sep 2007

      Emergency Management 2.0 - online multi-party collaboration platform Tasks: 1. Analysis of emergency technology industry, trends, barriers, and demand 2. concept design of online multi-party collaboration and ecommerce platform 3. emphasis on the use of social technologies for customer REAN purposes Interactions: 1. Market intelligence (internal) 2. R&D (internal) 3. Business development / sales 4. Finnish emergency management officials (external) 5. NGOs (external) Show less

  • Grupo Arenas Sl
    • Spain
    • Accounting
    • 1 - 100 Employee
    • Business Development Manager
      • Oct 2005 - Jul 2006

      Tasks included: 1. brand management (recognition, promotion, events), 2. business development and sales, 3. procurement management, 4. PR and communications. Collaborations included: 1. hotel chains, 2. tourism tour-operators, 3. digital press, 4. events and hosting service providers, 5. and local authorities. Tasks included: 1. brand management (recognition, promotion, events), 2. business development and sales, 3. procurement management, 4. PR and communications. Collaborations included: 1. hotel chains, 2. tourism tour-operators, 3. digital press, 4. events and hosting service providers, 5. and local authorities.

  • Diageo
    • United Kingdom
    • Beverage Manufacturing
    • 700 & Above Employee
    • Field Sales Representative
      • Apr 2002 - Jul 2005

      Sales tasks included: 1. business development of retailers - food chains, alcohol stores, hotels, duty free, 2. sales to assigned distributors, as well as assigning volumes and negotiating quotas with wholesalers, 3. growing distribution by expanding the portfolio in new and existing clients. 4. attaching negotiations of sales plans with expansion of POS presence in retail. Resulted in annual 20% sales growth, and doubling up market presence through the expansion of the portfolio. Marketing tasks were: 1. coordinate and execute all brand building activities in off-trade (retail) and on-trade (restaurants, clubs). 2. identify opportunities and negotiate POS display in retailers - counter and floor displays, shelf talkers, posters, tailored light displays, 3. generate new design concepts, and coordinate the various teams (advertising, merchandising, product development) involved in point of sale marketing, 4. plan and execute POS price and brand building campaigns, 5. monthly reporting of state and results of POS visibility and campaigns, as well as analysis and report on the competition. Resulted in a 200% increase in visibility at POS. Show less

Education

  • Saïd Business School, University of Oxford
    Blockchain Business Strategies
    2018 - 2018
  • Aalto University
    Master of Business Administration (MBA), ICT & Marketing
    2006 - 2007
  • Webster University Leiden
    BA, International Business and Media
    1996 - 2000
  • American School of Las Palmas de Gran Canaria (ASLP)
    High School

Community

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