Experience

CapitaLand

• Singapore
• Real Estate
• 700 & Above Employee

• Asset Manager

  • Sep 2020 - Present

• Leasing Manager

  • Apr 2020 - Aug 2020

• Leasing Senior Executive

  • Feb 2017 - Mar 2020

  • Marketed the redevelopment of Funan to a variety of prospective tenants in retail and F&B• Strategised and renewed Funan's positioning and tenant mix• Successfully launched the early reopening of Funan on 28 June 2019 with 95% committed occupancy and 30% of new-to-market concepts to the mall

• Management Executive

  • Aug 2015 - Jan 2017

  Completed 3 rotations under the Graduate Development Programme:1. Group Communications, CapitaLand Limited• Organised campaigns and managed communication materials for CapitaLand Hope Foundation• Contributed to content management for CapitaLand on various social media platforms2. Regional Investments (Indonesia Market), CapitaLand Limited• Researched on Indonesia • Conducted due diligence on prospective partners and projects• Ran investment and cashflow models to determine market feasibility of projects3. Funan Marketing, CapitaLand Retail• Involved in the rebranding and repositioning of Funan• Organised Groundbreaking Ceremony for Funan• Managed social media content for Funan on Instagram and Facebook Show less



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Analyst

  • Jan 2015 - Jun 2015

  • Closely monitored social media activity for one of Mondelez's power brand and initiated a 2H social media report with a recommended 5% regional change in digital media budget utilization to effectively garner greater reach. • Managed trademark licensing deals for the brand in the AP region. Coordinated between 2 MNCs and successfully facilitated the introduction of a new co-branded product to the SEA market. This is estimated to come with an incremental annual revenue of USD$250,000 to the biscuits business in AP. • Researched and presented an insightful report on the potential of feature phone marketing for consumer goods in SEA. • Created a knowledge management website for the category's global consumer insights team to engage and share key information internally Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Household Care Brand Building Overseas Intern

  • May 2014 - Jul 2014

  • In-charge of the brand execution of 3 household care brands, with a main focus on one of the brands in its infant stage. Improved the brand's key campaign outreach by 3 times through partnerships, sampling and PR efforts. • Successfully led 4 brand promotion events in a short span of 10 weeks. The largest event involved the gathering of 200 participants and employees in a sustainability project. • In-charge of the brand execution of 3 household care brands, with a main focus on one of the brands in its infant stage. Improved the brand's key campaign outreach by 3 times through partnerships, sampling and PR efforts. • Successfully led 4 brand promotion events in a short span of 10 weeks. The largest event involved the gathering of 200 participants and employees in a sustainability project.



Frost & Sullivan

• United States
• Business Consulting and Services
• 700 & Above Employee

• Field Surveyor

  • Dec 2013 - Dec 2013

  • Conducted field surveys and interviews to F&B managers and directors • Conducted field surveys and interviews to F&B managers and directors



INL Agency Singapore

• Singapore

• Account Executive

  • May 2013 - Jul 2013

  • Assisted in the account management of clients in the consumer goods industry, fashion and luxury, medical and recruitment fields • Actively involved in the marketing campaign for a product launch that effectively raised brand awareness and drove sales figures • Played a liaison role and connected with suppliers and potential partners • Developed soft skills and understanding for inter-cultural appreciation • Assisted in the account management of clients in the consumer goods industry, fashion and luxury, medical and recruitment fields • Actively involved in the marketing campaign for a product launch that effectively raised brand awareness and drove sales figures • Played a liaison role and connected with suppliers and potential partners • Developed soft skills and understanding for inter-cultural appreciation



Donaldson & Burkinshaw

• Singapore

• Accounts Assistant

  • May 2012 - Aug 2012

  • Diligently managed accounts payable posting and performed monthly bank reconciliations • Assisted internally for an external audit check • Diligently managed accounts payable posting and performed monthly bank reconciliations • Assisted internally for an external audit check