Head of Client Services

• Dec 2016 - Present

Director of Digital Marketing

• Feb 2015 - Dec 2016

Status is an award winning digital agency established in 2011. Our team is passionate about working with ambitious organisations and businesses of all sizes to create highly effective integrated digital marketing strategies, websites and mobile apps that turn interactions with prospects and customers into revenue growth. We achieve this through a relentlessly customer-centric approach, which combines audience research with best practice user experience design principles, to create highly engaging and frictionless customer experiences that build brands. We have inquisitive minds. We’re willing to challenge assumptions to inspire innovative thinking and find new direction. We'll test boundaries because we want to learn and discover the full potential of our ideas, so we can improve what we do, for our clients and their customers. We’re also focused on continuously improving what we do, to increase value for our clients and deliver a sustainable and measurable impact on their business. Because we know success doesn’t happen overnight, but over time through continuous review and refinement. Discover more at www.statusdigital.co.uk or say hello@statusdigital.co.uk

Marketing Manager

• Apr 2010 - Nov 2014

This role involved a wide range of responsibilities including:Digital Marketing - strong focus on all things digital including Website marketing, Digital lead generation, Social Media management, Website analyticsCampaign Planning - worked with sales to build a plan that ensured the best synergy of TSG products and solutions were promoted and campaigns successfully delivered to agreed timescales. Communications – executed campaigns using a wide range of delivery methods such as direct mail, email, print and digital adverts, brochures and factsheets. Resource planning – held ownership of the marketing activity planner that aligned with the campaigns running to ensure all tasks were completed & all pipeline work visible. CRM management - demonstrated extensive knowledge and experience of Microsoft Dynamics CRM software. Played a key role in the development of the Sales & Marketing CRM areas, implemented improvements to the system to accommodate business changes and produced user guides and videos to educate staff on correct usage. Held responsibility for designing a process that ensured all campaign activities were correctly recorded in CRM that was invaluable for measuring campaign ROI.Reporting – Improved the sales & marketing teams use of CRM resulting in superior ROI and campaign metrics reporting. This was achieved through a combination of customising Microsoft CRM, educating the salesteam & utilising business intelligence software to design KPI dashboard reporting for the senior management team. External Relationships – managed relationships with a number of external agencies such as Web Development Agencies, Telemarketing Agencies, PR Agency, Creative Design Agency, Digital Lead Generation agencies and Media publications.Vendor Relationships – Developed strategic relationships with a number of TSG key vendors in order to secure campaign funding, improve leads quality and keep updated on new product releases.

Events Manager

• Jan 2009 - Apr 2010

Event planning – Fully managed all TSG events with responsibility for planning and delivery including logistics, budget management, briefing design requirements, sourcing speakers, identifying target audiences and the promotion of the events through a range of channels such as telemarketing, digital communications, direct mail and print advertising. Introduced webinar events - Took complete ownership for the planning and delivery of these including reviewing different webinar software options and educating the business on the merits of this platform.Events ROI Reporting – Measured ROI on all events ran through CRM software (Microsoft Dynamics CRM) with responsibility for designing a number of system changes and implementing processes to ensure that all sales follow up was captured fully to accurately report on new business generated.

Regional Marketing Manager

• Jan 2004 - Dec 2008

In this position I held a number of similar responsibilities and duties to that of the outlined Marketing Manager role (excluding the digital marketing responsibilities which were exclusive to the Marketing Manager role), but executed at a regional level rather than national. Additional responsibilities included:Telemarketing Team Management – Managed a team of four telemarketing executives, producing project briefs, segmentation of data, delivery of incentive programmes and measurement of performance. Event Sponsorship – Held responsibility for planning a series of regional events with key Scottish media such as the TSG Scotsman Business Breakfast Series, The TSG Scotsman Business Golf Challenge and The TSG Herald Business Mentoring Series. All of these initiatives involved close working with the publications to ensure TSG achieved maximum benefits as sponsors. Hospitality – Managed a 5 day hospitality event at the British Open in St Andrews in 2005, with responsibility for event planning and execution with the aim of delivering a strategic customer retention event.