Fiona K.
Marketing Specialist at Infosec Partners- Claim this Profile
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Bio
Mark Wood
I had the pleasure of working with Fiona and her team for 3 years whilst i was a General Manager at the CORGI group. Fiona is a highly motivated individual with a raft of expertise across the marketing environment. She is well versed in traditional marketing techniques and all aspects of I-marketing. Highly efficient and organised she is a great marketing leader for any organisation.
Pete Bonham
Fiona is a highly efficient, organised and experienced Marketing Manager who worked closely with me at Getmapping PLC, taking the Marketing lead in my department. She was a pleasure to have as part of a busy team and needed very little direction from myself to initiate, prosecute and successfully conclude a variety of marketing assignments across all of our B2B and B2C sectors. She is very proactive, knowledgeable in her field and a strategic thinker who is confident dealing and communicating effectively with internal or external stakeholders at any level of seniority. Given the opportunity, I would have no hesitation working with her again.
Mark Wood
I had the pleasure of working with Fiona and her team for 3 years whilst i was a General Manager at the CORGI group. Fiona is a highly motivated individual with a raft of expertise across the marketing environment. She is well versed in traditional marketing techniques and all aspects of I-marketing. Highly efficient and organised she is a great marketing leader for any organisation.
Pete Bonham
Fiona is a highly efficient, organised and experienced Marketing Manager who worked closely with me at Getmapping PLC, taking the Marketing lead in my department. She was a pleasure to have as part of a busy team and needed very little direction from myself to initiate, prosecute and successfully conclude a variety of marketing assignments across all of our B2B and B2C sectors. She is very proactive, knowledgeable in her field and a strategic thinker who is confident dealing and communicating effectively with internal or external stakeholders at any level of seniority. Given the opportunity, I would have no hesitation working with her again.
Mark Wood
I had the pleasure of working with Fiona and her team for 3 years whilst i was a General Manager at the CORGI group. Fiona is a highly motivated individual with a raft of expertise across the marketing environment. She is well versed in traditional marketing techniques and all aspects of I-marketing. Highly efficient and organised she is a great marketing leader for any organisation.
Pete Bonham
Fiona is a highly efficient, organised and experienced Marketing Manager who worked closely with me at Getmapping PLC, taking the Marketing lead in my department. She was a pleasure to have as part of a busy team and needed very little direction from myself to initiate, prosecute and successfully conclude a variety of marketing assignments across all of our B2B and B2C sectors. She is very proactive, knowledgeable in her field and a strategic thinker who is confident dealing and communicating effectively with internal or external stakeholders at any level of seniority. Given the opportunity, I would have no hesitation working with her again.
Mark Wood
I had the pleasure of working with Fiona and her team for 3 years whilst i was a General Manager at the CORGI group. Fiona is a highly motivated individual with a raft of expertise across the marketing environment. She is well versed in traditional marketing techniques and all aspects of I-marketing. Highly efficient and organised she is a great marketing leader for any organisation.
Pete Bonham
Fiona is a highly efficient, organised and experienced Marketing Manager who worked closely with me at Getmapping PLC, taking the Marketing lead in my department. She was a pleasure to have as part of a busy team and needed very little direction from myself to initiate, prosecute and successfully conclude a variety of marketing assignments across all of our B2B and B2C sectors. She is very proactive, knowledgeable in her field and a strategic thinker who is confident dealing and communicating effectively with internal or external stakeholders at any level of seniority. Given the opportunity, I would have no hesitation working with her again.
Credentials
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Fortinet Network Security Expert Level 1: Certified Associate
FortinetMar, 2023- Nov, 2024 -
Fortinet Network Security Expert Level 2: Certified Associate
FortinetMar, 2023- Nov, 2024 -
Fortinet Network Security Expert Level 3: Certified Associate
FortinetMar, 2023- Nov, 2024
Experience
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Infosec Partners
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Specialist
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Oct 2020 - Present
The Infosec Partners group provides an extensive range of cyber security services to some of the world’s largest and most sensitive businesses as well as high profile individuals and families. The Infosec Partners group provides an extensive range of cyber security services to some of the world’s largest and most sensitive businesses as well as high profile individuals and families.
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LoveReiki Holistic Healing Therapies
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United Kingdom
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Mental Health Care
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Clinical Hypnotherapist
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Feb 2015 - Present
Established in 2015, LoveReiki offer a range of soothing and calming well-being therapies designed to help you naturally relax and re-balance, bringing holistic healing to those looking for comfort and support. Holistic Healing considers the well-being of the whole person - body, mind, spirit, and emotions - in the quest for optimal health and wellness, and in gaining proper balance in life. With a gentle and loving approach, we work with you to bring calm and relaxation to busy minds and tired bodies, ensuring that you have a positive and energising experience. All of our therapies are chosen for their cleansing and soothing benefits, designed to help you brush and wash away the niggles and clutter of daily life, leaving you space and time to refocus, rebalance and to connect with your inner self: - reiki healing - massage - sound therapy - hypnotherapy - meditation In a world where beauty and physical appearances sometimes seem to count for more than emotional depth, we believe that its whats on the inside - your mind, soul, emotions - that ultimately get neglected and therefore need extra love and support to survive and then thrive. Whilst looking good can make you feel good, its only a short term motivator and fix. Your mental and emotional well being are critical to your physical health, surely it's time to feed the soul rather than wallpapering over the cracks of the exterior being? Show less
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International Rail
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Sales And Marketing Specialist
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Mar 2020 - Oct 2020
I loved working at this market leading & niche company through 2020. A very supportive management team and extremely friendly work colleagues. I loved working at this market leading & niche company through 2020. A very supportive management team and extremely friendly work colleagues.
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Getmapping
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United Kingdom
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Information Services
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1 - 100 Employee
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Marketing Manager
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Oct 2014 - Mar 2020
I was responsible for developing and implementing the full spectrum of digital and offline marketing activities to support business growth within Northern Europe and southern Africa. I was responsible for developing and implementing the full spectrum of digital and offline marketing activities to support business growth within Northern Europe and southern Africa.
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Great Guns Marketing
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Jun 2010 - Oct 2014
I led the strategic marketing approach and delivered all activity in a professional and accountable manner, ensuring tight cohesion with the sales team, undertaking full measurement of ROI on all sales and marketing activity, with lead generation targets hit every month. I improved overall quality of leads and enquiries i.e. shifted from sole traders to medium sized companies and corporates, increasing average order value and ROI of marketing spend. Key projects I led: Marketing Automation - selection and implementation of a marketing implementation tool, including lead scoring and defining the communications approach. CRM & Automation - Implementation of SalesForce for prospect management, integrated with Act-On marketing automation software. Email strategy - Implemented a standard process for all email campaigns utilising a new broadcast tool and amulti-use editable template to be used inhouse for all campaigns. Search Engine Marketing - management of paid search activity across multiple networks, improving keyword quality score, click through rates, positions and quality of leads. I also managed both on and off page SEO activity. Social media marketing - I extended the social reach of the Great Guns brand across a wide range social media channels. I grew average blog visitors from 20 per month to 800+ and quadrupled the number of twitter followers across multiple profiles. Content Marketing - I created and managed on-page content. Implementing analytics, I measured CSFs of site performance: increased unique visitors, tripled average time on site and number of pages viewed, decreased bounce rate etc Website development - I developed a full brief for the redevelopment of the company site which was 7+ years old. I also managed the delivery of key client telemarketing campaigns, integrating with email and linkedin campaigns. I retained and upsold key corporate clients, exceeded revenue targets every month. Show less
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Towergate Insurance
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Insurance
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700 & Above Employee
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Marketing Manager
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Nov 2008 - May 2010
I was recruited to establish the marketing function Your Insurance, at this Top 10 Towergate B2B VSME broker and had the sole responsibility for all marketing strategy and execution within the business. I led the development of online SME insurance quote and buy comparison site www.yourinsurance.com; with responsibility for leading: corporate rebrand, site design, online user journeys, wireframe development, usability testing, content plan, seo. In addition I also led the scoping and development the Towergate Your Insurance white label SME online/offline quote comparison proposition for entry into the aggregator market. Strong involvement in the proposition and proposal whereby Towergate gained the long term contract with leading price comparison website comparethemarket.com to provide insurance to their SME customers. I recruited and developed a team of 9 staff responsible for delivering all offline activity (DM, advertising, PR) and marketing across the full online mix - web development & content delivery, inhouse PPC management, inhouse SEO, ecrm, email marketing to prospects and customers, affiliate management, aggregators, display advertising, affinity partner relationships. Show less
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Marketing Manager
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Dec 2007 - Nov 2008
I was responsible for leading the strategic business planning activity across the business, and for delivering an integrated marketing plan, including execution and measurement of all marketing activity, across a wide range of channels – digital (PPC, Email), national press, direct mail, PR, sales support, customer magazine. In addition I worked with key partners, securing co-funding for joint marketing initiatives. I was responsible for leading the strategic business planning activity across the business, and for delivering an integrated marketing plan, including execution and measurement of all marketing activity, across a wide range of channels – digital (PPC, Email), national press, direct mail, PR, sales support, customer magazine. In addition I worked with key partners, securing co-funding for joint marketing initiatives.
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Ebusiness Manager
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Mar 2006 - Nov 2007
I defined the ebusiness strategy and vision and secured board funding for implementing the agreed digital strategy, resulting in the set up and management of a new operational ecommerce/digital marketing function. I project managed the development of new group website through to launch - involving strong interaction with business divisions to gain buy in and support. I developed and managed of a fully integrated digital marketing plan ensuring cohesion with offline channels - targeting both consumers and B2B audiences. I researched and selected digital marketing suppliers - including: SEO/media agency, PPC, affiliate network, email broadcast tool. Show less
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CORGI
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Public Safety
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1 - 100 Employee
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Marketing Manager
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Apr 2002 - Feb 2006
I was recruited by CORGI to develop and manage the inhouse marketing function supporting the Gas Safety Register and also the 6 business units within CORGI's commercial remit CORGI Services Ltd - consultancy, training, technical services, certification, digital print, media & advertising. I was responsible for marketing and communication to both consumers and B2B target markets, including: strategic marketing planning for the organisation and each individual business unit, management of full marketing budget across the organisation and business units, stakeholder management both internally with business unit owners and externally with critical industry contacts I recruited, developed and managed a team of 6 staff members to provide full inhouse marketing support across all CORGI business units. A marketing planning cycle and streamlined marketing processes were developed and put in place to deliver a high level of expert marketing support that was fully valued by the businesses. In addition, a supplier network was recruited and managed to provide external expertise where necessary. Show less
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Centrica
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United Kingdom
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Utilities
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700 & Above Employee
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Ebusiness Manager @ British Gas
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Jun 2000 - Apr 2002
I drove forward consumer focused propositions within the Centrica ecommerce strategy, identifying and justifying specific online developments for British Gas's house.co.uk proposition. I led design, testing and implementation, ensuring seamless integration into back office functions, interfacing on a daily basis with Product and Marketing teams, Customer Service departments, IS and Project Management resource - overcoming obstacles to gain vital buy in of senior management teams across BG divisions. Show less
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Senior Marketing Executive
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Apr 1993 - Jun 2000
As a Senior Marketing Exec for AA Business Services, I worked across multiple business/product depts for the B2B target market including; SME Fleet, Dealers, Manufacturer Contracts, and Training. I was responsible for planning and executing a broad mix of acquisition and retention marketing activities utilising a range of marketing strategies including: advertising, direct mail, exhibitions and web. With a strong emphasis on planning, budget management and review, all activity was fully measured for ROI. Show less
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Education
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2020 - 2021
Surrey College of Clinical Hypnotherapy & Psychotherapy
Advanced Diploma in Clinical Hypnotherapy -
Surrey College of Clinical Hypnotherapy & Pyschotherapy
Hypnotherapy in Practice Diploma, Hypnotherapy -
MHFA England
Mental Health First Aider, Mental Health -
University of Reading
CIM Postgraduate Professional Diploma in Marketing, Distinction -
University of West London
Business Studies
Community
