VP, Client Engagement

• Jul 2023 - Present

Chair, Board of Directors

• Nov 2018 - Present

Blossom's mission is to provide new and expectant families with services, resources and support for a healthy, informed and confident pregnancy and parenting journey. Blossom's mission is to provide new and expectant families with services, resources and support for a healthy, informed and confident pregnancy and parenting journey.

Clinical Alliances Lead | Product Management Team

• Aug 2021 - Nov 2022

Formed unique partnerships to redefine care delivery and enable real-world experimentation and innovation for multi-cancer early detection (MCED), a new to market early-stage cancer test. • Spearheaded the first and primary market access partnerships, generating patient and provider insights, manuscripts, and press • Defined the innovation partnership vision, strategy, and goals from product development through market launch • Developed "test and learn" partnerships with academic medical centers and health systems in order to generate real-world evidence (RWE) & real-world data (RWD), and create more patient-centric and provider-centric care delivery experiences​ • Led the cross-functional team responsible for creating an evidence generation registry • Translated voice of the customer research into product requirements and value proposition • Created the onboarding program and best practices for pre-commercial partners to ensure long-term customer success Thrive Earlier Detection (acquired by Exact Sciences) is bringing to market a pioneering early-stage cancer screening test, with the goal of incorporating earlier cancer detection into routine medical care. Show less

Director of Partner Development | Growth Team

• Apr 2019 - Aug 2021

Evaluated and managed potential home care partnerships throughout the entire life cycle (identification, business and financial diligence, terms and agreement negotiations, partner management, and implementation). Grew Honor Care Network into new markets. • Owned the strategy for building and growing mutually beneficial partnerships, led complex deals, and developed relationships with key partners • Led cross-functional teams to define business models and go-to-market strategies that aligned with Honor's strategic and financial goals • Launched the Honor Care Network into new markets. Assessed regional market dynamics and operational requirements • Applied data-driven analysis to assess partnership opportunities and create business cases • Developed an in-depth understanding of the home care market strategy and landscape. Identifed partnership needs and defined offer strategy • Articulated the value proposition for Honor's offerings. Led the demand generation strategy and enabled sales teams with content and trainings to address different pipeline stages We’re partnering with top local agencies to deliver high-touch care on a national scale. We’re also forming partnerships with health system providers, payers, and other organizations along the care continuum. Together, we’re building a first-of-its-kind national network to support better, more reliable home care. Show less

Director of Partnerships | Business Development & Strategic Partnerships

• Feb 2017 - Sep 2018

Pioneered successful partner programs and business models in a partner-driven platform business. Drove entry into emerging markets through new product strategies that monetized meaningful partnerships across the consumer genomics industry. Grew marketplace from pre-launch to a robust offering of mobile and web consumer health and wellness products. • Recruited and managed relationships with strategic partners through the full lifecycle, from business planning to go-to-market. Managed contract negotiation, product development, forecasting, and growth • Led Helix’s partnership strategy from ideation through product launch, resulting in triple digit year-over-year growth. Identified, structured, and executed deals to grow the partner ecosystem • Developed the long-term vision and goals for partnerships, owning both the cross-functional strategic plan within Helix, as well as relationships with key leaders across partners • Led cross-functional product, marketing, policy, and science teams to create marketing campaigns, technical integrations, product customizations, and reporting • Actively collaborated with partner teams to understand use cases and market challenges and built value propositions accordingly. Developed and monitored business metrics to measure success Helix is a rapidly growing startup focused on personal genomics. Helix has a simple but powerful mission: to empower every person to improve their life through DNA. We’re creating an ecosystem where people can explore diverse and uniquely personalized applications provided by high-quality partners. Helix handles sample collection, DNA sequencing, and secure data storage so that our partners can develop on-demand products in areas such as health, fitness, nutrition, lifestyle, genealogy, and inherited traits. Show less

Director of Product Partnerships

• 2015 - 2016

Identified and drove innovative partnerships with wellness vendors, fitness device manufacturers, health app companies, and content producers. Built and maintained relationships that grew revenue and enabled strategic business initiatives. • Developed an employee wellbeing partner ecosystem that aligned with company growth strategy and contributed to a successful merger • Created fruitful partnerships by analyzing market trends, deal requirements, financial implications and internal priorities. Negotiated deals, created positioning, and developed go-to-market strategy • Identified gaps in sales readiness and created sales training and opportunity management processes to facilitate cross-organizational collaboration • Created comprehensive solutions including business cases, requirements, user stories, process and policy documents, and participant marketing campaigns ShapeUp (acquired by Virgin Pulse) provided socially-focused employee health and wellbeing solutions to millions of users worldwide. ShapeUp’s challenge platform and wellbeing solutions leveraged the power of social engagement, behavioral economics, and evidence-based science to allow employers to unite their employees in a collective effort to improve health and enhance corporate culture. Show less

Health & Wellness Strategy Consultant

• 2012 - 2015

Key projects: Director of Sales, Marketing & New Product Development - Embodied Awareness, LLC | Cambridge, MA Developed business and marketing strategy for an online education startup focused on yoga and neuroscience. Emphasis on distance learning and cloud delivery models. • Owned the business strategy and planning process. Researched and segmented the market opportunity • Developed market positioning, brand development, and pricing and packaging for an emerging market Mobile Health Consultant - Agada Health | Chennai, India Research, program design, and implementation planning for Agada's mobile health initiative focused on diabetes management and prevention. • Identified population needs and determined the business and technology requirements • Developed a mobile health intervention to provide continuous, measurable, proactive, and cost-effective care • Created a set of theory-based messages to increase patient engagement and knowledge, behavioral measures, and clinical outcomes Product Marketing - ShapeUp, Inc. | Providence, RI Content development for social wellness solution utilizing social networks to promote employee wellbeing. • Research and create health & wellness content with a focus on consumer engagement, behavior change, and health literacy • Translate Diabetes Prevention Program findings into content for an online program Show less

Sr. Product Manager | Health Solutions Group

• 2010 - 2012

Managed product offerings for the Health Solutions Group portfolio of big data population health solutions. Led the global pricing and packaging strategy for personal health record, health information exchange, hospital information system, and identity and access management products.• Led strategy, planning, and product roadmap for data analytics offerings. Analyzed the market opportunity, created the business case, and implemented the execution plan• Monetized and packaged each product in the portfolio according to its value proposition, creating offerings that decreased time to revenue recognition• Created and managed the commercialization plan including SKU plan, P&L impact, and channel strategy. Integrated product acquisitions into the commercial business model• Streamlined the sales enablement process. Created a self-service model that reduced wait times and resulted in immediate quotes for 90% of opportunities Show less

Solution Sales Specialist | Healthcare & Life Sciences

• 2005 - 2010

Developed and implemented the sales strategy for productivity solutions in the health & life sciences industry (provider, payer, biotech, medical device, and pharma). Evangelized the value of solutions to customers and partners.• Consistently exceeded quota and grew revenues from $11 million to $30 million• Built trusted relationships with clients through in-depth industry knowledge and advisory selling, resulting in several case studies and increased customer satisfaction scores• Developed healthcare focus and expertise in local solutions partners Show less

Licensing Sales Specialist, Northeast District

• 2001 - 2005

Managed the licensing strategy for all Northeast District Enterprise accounts, a territory with annual revenue of over $130 million. Managed pipeline and sales forecast for all volume licensing opportunities. Negotiated multimillion-dollar agreements and grew annuity revenue.• Negotiated and renewed some of the largest Enterprise Agreements at Microsoft• Implemented a strategy to target net new business, increase revenues, and maximize customer satisfaction. Developed programs that led to 90% contract renewal rates• Built strong partnerships with the reseller channel, influencing revenue estimated to reach over $150 million per year Show less