Experience

Digital Zoo
• Digital Marketing Assistant

  • Sep 2022 - Present


The University of Hong Kong

• Hong Kong
• Higher Education
• 700 & Above Employee

• Project Assistant

  • Jan 2020 - Aug 2022

  - Implemented promotion strategies to build brand image and raise public awareness towards oral healthcare of children across the company’s channels - Created content for project’s social media platforms and maintain official website - Designed printed promotional and educational materials, including leaflets and certificates - Arranged media interviews, video shooting and events to raise brand awareness - Handled enquiries and PR issues - Implemented promotion strategies to build brand image and raise public awareness towards oral healthcare of children across the company’s channels - Created content for project’s social media platforms and maintain official website - Designed printed promotional and educational materials, including leaflets and certificates - Arranged media interviews, video shooting and events to raise brand awareness - Handled enquiries and PR issues



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• Digital Officer

  • Apr 2019 - Aug 2019

  - Developed creative strategies for company artistes- Managed official social media platforms for UMHK and company artistes with content creation- Managed the progress of marketing projects, including the set-up of production schedule and advertisement plan for album releases- Designed artwork and videos for online and offline advertising - Worked closely with online media and music platforms to raise brand awareness

• Marketing Assistant

  • Jun 2016 - Mar 2019

  - Brainstormed digital marketing plans for each product launch (single and album releases)- Managed UMHK official social media platforms, created the content calendar and monitored the performance on social media channels, including Facebook, Instagram and YouTube- Designed promotional materials, including social media graphics, GDN ads, banner ads, and videos- Coordinated large-scale events, including launch party, live showcases and press conferences