Fiona Smithson

Head of Paid Media at Fresh Egg Digital Marketing Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Brighton and Hove Area, UK

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Credentials

  • BING Ads Accredited Professional
    Microsoft
    Mar, 2015
    - Nov, 2024
  • Google AdWords Display Certified
    Google
    Sep, 2016
    - Nov, 2024
  • Google AdWords Mobile Certified
    Google
    Sep, 2016
    - Nov, 2024
  • Google AdWords Shopping Certified
    Google
    Sep, 2016
    - Nov, 2024
  • Google AdWords Advanced Certified
    Google
    May, 2016
    - Nov, 2024
  • Google Analytics Certified
    Google
    Oct, 2015
    - Nov, 2024
  • Google AdWords Fundamentals
    Google
    Nov, 2015
    - Nov, 2024

Experience

  • Fresh Egg Digital Marketing Agency
    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Head of Paid Media
      • Nov 2022 - Present

      Supporting the agency grow their paid media offering and on-boarding new clients. Supporting my clients with strategy creation through to implementation, as well as day to day management, Upskilling existing staff to be the best in paid media and offering external training. Working across a range of sectors, from Real Estate, Finance and Insurance. We also support a wide range of chairities and non profit organisations with Google management including Ad Grants. Supporting the agency grow their paid media offering and on-boarding new clients. Supporting my clients with strategy creation through to implementation, as well as day to day management, Upskilling existing staff to be the best in paid media and offering external training. Working across a range of sectors, from Real Estate, Finance and Insurance. We also support a wide range of chairities and non profit organisations with Google management including Ad Grants.

  • addmustard
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • SEM Director
      • Jan 2015 - Nov 2022

      An integrated approach to client management, from strategy recommendation, implementation to daily management. Covering Paid Search, Social and Display across Google, BING, GDN, Facebook, IG. Keeping up to date with the latest SEM trends, liaising with Google account managers and feeding back insight to our clients across Travel, Retail and Niche brands.

    • Account Manager
      • Jan 2013 - Dec 2014

      Strategy, optimisation and daily task management for a number of clients across multiple PPC platforms including Google and BING. Managing a range of media budgets, making sure they achieve positive ROI and maximise key trading months throughout the year.

  • lowcosttravelgroup
    • Travel Arrangements
    • 1 - 100 Employee
    • Senior PPC Executive
      • Aug 2010 - Dec 2012

      Managing paid search for the easyJet Holidays Brand. Writing compelling ad copy and maintaining a granular account structure. Testing new Google betas and running experiments to improve account CTR. Making sure our paid search returned a positive ROI whilst trying to help grow the core areas of the business. Managing paid search for the easyJet Holidays Brand. Writing compelling ad copy and maintaining a granular account structure. Testing new Google betas and running experiments to improve account CTR. Making sure our paid search returned a positive ROI whilst trying to help grow the core areas of the business.

Education

  • Canterbury Christ Church University
    Business And Advertising, Marketing
    2006 - 2009

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