Fiona Pietruski
Chief Marketing Officer at Noumena- Claim this Profile
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English Native or bilingual proficiency
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Japanese Limited working proficiency
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French Elementary proficiency
Topline Score
Bio
Credentials
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Chartered Institute of Marketing
CIM | The Chartered Institute of Marketing
Experience
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Noumena
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United States
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Consumer Services
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1 - 100 Employee
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Chief Marketing Officer
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2020 - Present
Led vision, strategy, and execution across all aspects of marketing at this FinTech that built financial solutions and a platform to support freelancers and founders. Managed a global remote team. Grew to 60+ employees. Developed strategies and campaigns to initiate the visibility of the business. Highly valued as a top contributor, demonstrating flexibility and fearlessness in pursuing and delivering the CEO’s vision. * Personally hired to champion innovative banking, mortgage, and loan… Show more Led vision, strategy, and execution across all aspects of marketing at this FinTech that built financial solutions and a platform to support freelancers and founders. Managed a global remote team. Grew to 60+ employees. Developed strategies and campaigns to initiate the visibility of the business. Highly valued as a top contributor, demonstrating flexibility and fearlessness in pursuing and delivering the CEO’s vision. * Personally hired to champion innovative banking, mortgage, and loan product design efforts used on an education platform. * Developed go-to-market strategy, positioning, messaging, and integrated brand and product marketing plans that positioned the company as a solution for freelancers seeking to take their business to the next level. * Delivered membership growth from launch to 10,000 members in under one year, strategically positioning the business to secure a large global investment from private equity. * Hired and built a team from the ground up, secured vendors, oversaw brand design efforts, and managed B2B and B2C website design, app onboarding, e-mail marketing, influencer marketing, events management, content marketing, strategic partnerships, and performance marketing. Show less Led vision, strategy, and execution across all aspects of marketing at this FinTech that built financial solutions and a platform to support freelancers and founders. Managed a global remote team. Grew to 60+ employees. Developed strategies and campaigns to initiate the visibility of the business. Highly valued as a top contributor, demonstrating flexibility and fearlessness in pursuing and delivering the CEO’s vision. * Personally hired to champion innovative banking, mortgage, and loan… Show more Led vision, strategy, and execution across all aspects of marketing at this FinTech that built financial solutions and a platform to support freelancers and founders. Managed a global remote team. Grew to 60+ employees. Developed strategies and campaigns to initiate the visibility of the business. Highly valued as a top contributor, demonstrating flexibility and fearlessness in pursuing and delivering the CEO’s vision. * Personally hired to champion innovative banking, mortgage, and loan product design efforts used on an education platform. * Developed go-to-market strategy, positioning, messaging, and integrated brand and product marketing plans that positioned the company as a solution for freelancers seeking to take their business to the next level. * Delivered membership growth from launch to 10,000 members in under one year, strategically positioning the business to secure a large global investment from private equity. * Hired and built a team from the ground up, secured vendors, oversaw brand design efforts, and managed B2B and B2C website design, app onboarding, e-mail marketing, influencer marketing, events management, content marketing, strategic partnerships, and performance marketing. Show less
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Adopter Marketing
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Greater New York City Area
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Fractional CMO, Owner
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2016 - Present
Pioneered the launch and continued leadership of the business, securing engagements to serve as a fractional Chief Marketing Officer for small and mid-sized businesses and venture capital-backed startups in B2B and B2C markets. * Served as a trusted advisor, guiding clients on marketing strategies and best practices. Helped businesses to secure investment funding, launch debut products, lead consumer research, and re-engineer sales and marketing strategies. * In a full-time… Show more Pioneered the launch and continued leadership of the business, securing engagements to serve as a fractional Chief Marketing Officer for small and mid-sized businesses and venture capital-backed startups in B2B and B2C markets. * Served as a trusted advisor, guiding clients on marketing strategies and best practices. Helped businesses to secure investment funding, launch debut products, lead consumer research, and re-engineer sales and marketing strategies. * In a full-time consulting role, served as the Chief Marketing Officer for Shopography to promote its flagship product discovery and purchase platform. Positioned the company to win Best Early-Stage Startup by NJ Tech Council in 2016 as well as Finalist rankings in New York Fashion Tech Lab, MIT NY Tech Startups, and the pitch at Shoptalk 2016 Next Gen Retail Conference. * Client engagements included the - launch and growth of an organic cleaning product range now available in national retail stores (eg. Target & Wholefoods), D2C, and Amazon; - the launch of a data-based organization app for B2B and B2C; - a platform to support real estate agents; - an award-winning music app; - an on-demand transportation and storage business; - an elite travel concierge service; - a car resale service platform; - an expanding market leader in digital development - a brand refresh, re-platform, and e-commerce launch for an established lighting company to Amazon, etc. More client details on request. Show less Pioneered the launch and continued leadership of the business, securing engagements to serve as a fractional Chief Marketing Officer for small and mid-sized businesses and venture capital-backed startups in B2B and B2C markets. * Served as a trusted advisor, guiding clients on marketing strategies and best practices. Helped businesses to secure investment funding, launch debut products, lead consumer research, and re-engineer sales and marketing strategies. * In a full-time… Show more Pioneered the launch and continued leadership of the business, securing engagements to serve as a fractional Chief Marketing Officer for small and mid-sized businesses and venture capital-backed startups in B2B and B2C markets. * Served as a trusted advisor, guiding clients on marketing strategies and best practices. Helped businesses to secure investment funding, launch debut products, lead consumer research, and re-engineer sales and marketing strategies. * In a full-time consulting role, served as the Chief Marketing Officer for Shopography to promote its flagship product discovery and purchase platform. Positioned the company to win Best Early-Stage Startup by NJ Tech Council in 2016 as well as Finalist rankings in New York Fashion Tech Lab, MIT NY Tech Startups, and the pitch at Shoptalk 2016 Next Gen Retail Conference. * Client engagements included the - launch and growth of an organic cleaning product range now available in national retail stores (eg. Target & Wholefoods), D2C, and Amazon; - the launch of a data-based organization app for B2B and B2C; - a platform to support real estate agents; - an award-winning music app; - an on-demand transportation and storage business; - an elite travel concierge service; - a car resale service platform; - an expanding market leader in digital development - a brand refresh, re-platform, and e-commerce launch for an established lighting company to Amazon, etc. More client details on request. Show less
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Shopography
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United States
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Technology, Information and Internet
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CMO
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2016 - 2016
Helping consumers to shop simply, get trends, and share. 130million products ready to compare. Winners NJ Tech Council - 2016 Best Early Stage Startup Finalists 2016: New York Fashion Tech lab Finalists 2016: MIT NY Tech Startups Finalist 2016: Shoptalk 2016. Next-gen retail conference Helping consumers to shop simply, get trends, and share. 130million products ready to compare. Winners NJ Tech Council - 2016 Best Early Stage Startup Finalists 2016: New York Fashion Tech lab Finalists 2016: MIT NY Tech Startups Finalist 2016: Shoptalk 2016. Next-gen retail conference
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Suzy
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United States
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Market Research
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100 - 200 Employee
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SVP Marketing
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2013 - 2016
Increased brand recognition for this online community that rewarded consumers for sharing their views and opinions by developing product offerings and building client success teams, achieving distinction as one of the 100 Most Promising Companies in America by Forbes in 2014 and #54 on the Fastest Growing Private Companies on the Inc. 5000 list. * Built and strengthened relationships with brands that included General Mills, L'Oreal, Heineken, Target, Kraft Foods, P&G, Verizon… Show more Increased brand recognition for this online community that rewarded consumers for sharing their views and opinions by developing product offerings and building client success teams, achieving distinction as one of the 100 Most Promising Companies in America by Forbes in 2014 and #54 on the Fastest Growing Private Companies on the Inc. 5000 list. * Built and strengthened relationships with brands that included General Mills, L'Oreal, Heineken, Target, Kraft Foods, P&G, Verizon, Walmart, and Yum Brands. * Led CrowdTap to be named one of the 100 Most Promising Companies in America by Forbes and the No. 54 fastest-growing private company in the Inc. 500 List. Top 10 Places to Work in Marketing & Advertising by Fortune, the No. 3 Best Place to Work in New York by Crain’s, and the No. 6 Best Tech Company to Work For by Mashable. * Raised $15M through the Foundry Group, Tribeca Venture Partners, Alta Communications, and The Mustang Group. * Created and launched a new platform product to achieve a 30% increase in revenue, secured client growth, and hired 40+ new team members across the business in 9 months. Developed structures and processes to support the growth of members, clients, and the team. Show less Increased brand recognition for this online community that rewarded consumers for sharing their views and opinions by developing product offerings and building client success teams, achieving distinction as one of the 100 Most Promising Companies in America by Forbes in 2014 and #54 on the Fastest Growing Private Companies on the Inc. 5000 list. * Built and strengthened relationships with brands that included General Mills, L'Oreal, Heineken, Target, Kraft Foods, P&G, Verizon… Show more Increased brand recognition for this online community that rewarded consumers for sharing their views and opinions by developing product offerings and building client success teams, achieving distinction as one of the 100 Most Promising Companies in America by Forbes in 2014 and #54 on the Fastest Growing Private Companies on the Inc. 5000 list. * Built and strengthened relationships with brands that included General Mills, L'Oreal, Heineken, Target, Kraft Foods, P&G, Verizon, Walmart, and Yum Brands. * Led CrowdTap to be named one of the 100 Most Promising Companies in America by Forbes and the No. 54 fastest-growing private company in the Inc. 500 List. Top 10 Places to Work in Marketing & Advertising by Fortune, the No. 3 Best Place to Work in New York by Crain’s, and the No. 6 Best Tech Company to Work For by Mashable. * Raised $15M through the Foundry Group, Tribeca Venture Partners, Alta Communications, and The Mustang Group. * Created and launched a new platform product to achieve a 30% increase in revenue, secured client growth, and hired 40+ new team members across the business in 9 months. Developed structures and processes to support the growth of members, clients, and the team. Show less
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Cravebox
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Manufacturing
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CMO & Founding Member, Cravebox
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2012 - 2013
Within SheSpeaks, developed the concept, business model, and branding for a subscription box service for samples of food, beauty, and home products. Launched a beta and measured customer acquisition, social media feedback, and client satisfaction. Secured 10,000 paying customers on the first day of launch. Capturing $1M in angel investments. * After one year, the company spun out of SheSpeaks with a new CEO, angel funding, and team. Within SheSpeaks, developed the concept, business model, and branding for a subscription box service for samples of food, beauty, and home products. Launched a beta and measured customer acquisition, social media feedback, and client satisfaction. Secured 10,000 paying customers on the first day of launch. Capturing $1M in angel investments. * After one year, the company spun out of SheSpeaks with a new CEO, angel funding, and team.
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SheSpeaks Inc.
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United States
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Advertising Services
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1 - 100 Employee
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CMO & Founding Member
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2007 - 2013
Innovated, designed, and executed a product and platform that delivered custom client solutions for this consumer insights and social engagement company for women. Scope of accountability included oversight of product, technology, and growth from 0 to a community of 250,000 members. * Designed groundbreaking consumer research and activation tools for clients that included Procter & Gamble, Pepsi, American Express, Johnson & Johnson, SC Johnson, L'Oreal, Philips, AOL, Martha Stewart… Show more Innovated, designed, and executed a product and platform that delivered custom client solutions for this consumer insights and social engagement company for women. Scope of accountability included oversight of product, technology, and growth from 0 to a community of 250,000 members. * Designed groundbreaking consumer research and activation tools for clients that included Procter & Gamble, Pepsi, American Express, Johnson & Johnson, SC Johnson, L'Oreal, Philips, AOL, Martha Stewart, Mars, Heinz, Hershey's, Food Network, and the Oprah Winfrey Network. * Architected and managed a complex platform design to deliver a data analytics dashboard, review content, engagement functionality, measurement, and CRM tools. * Introduced best practices in SEO, SEM, media buying, influencer management, mobile and email marketing, and social media engagement. Built a network of thousands of influencers for brand campaigns and hosted social media activations that secured over 20 million in engagement achieving a 10% to 30% positive impact on brand awareness, generating measurable sales lift for clients. Show less Innovated, designed, and executed a product and platform that delivered custom client solutions for this consumer insights and social engagement company for women. Scope of accountability included oversight of product, technology, and growth from 0 to a community of 250,000 members. * Designed groundbreaking consumer research and activation tools for clients that included Procter & Gamble, Pepsi, American Express, Johnson & Johnson, SC Johnson, L'Oreal, Philips, AOL, Martha Stewart… Show more Innovated, designed, and executed a product and platform that delivered custom client solutions for this consumer insights and social engagement company for women. Scope of accountability included oversight of product, technology, and growth from 0 to a community of 250,000 members. * Designed groundbreaking consumer research and activation tools for clients that included Procter & Gamble, Pepsi, American Express, Johnson & Johnson, SC Johnson, L'Oreal, Philips, AOL, Martha Stewart, Mars, Heinz, Hershey's, Food Network, and the Oprah Winfrey Network. * Architected and managed a complex platform design to deliver a data analytics dashboard, review content, engagement functionality, measurement, and CRM tools. * Introduced best practices in SEO, SEM, media buying, influencer management, mobile and email marketing, and social media engagement. Built a network of thousands of influencers for brand campaigns and hosted social media activations that secured over 20 million in engagement achieving a 10% to 30% positive impact on brand awareness, generating measurable sales lift for clients. Show less
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HSBC
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United Kingdom
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Financial Services
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700 & Above Employee
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Global Propositions, SVP Marketing, Commercial Banking
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2005 - 2006
Created strategies to accelerate SMB sales worldwide by leveraging a combination of online and offline tools. Launched marketing for new products and measured e-business growth in key countries. Designed and debuted the global HSBC Small Business website and a company-wide focus on business banking. Personally recruited to accelerate the business with an innovative approach to deliver annual goals.
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Global eBusiness, SVP Marketing (Yahoo Global Strategic Alliance)
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2001 - 2005
Seconded to the global team to cross-pollinate and drive digital transformation for UK, US, and international markets by building strategic alliances in marketing, advertising, agencies, media, and global brand initiatives Oversaw a $10M budget for digital innovation and media, building customer acquisition and retention marketing strategies for Yahoo! PayDirect from HSBC, an innovative new online payment product available worldwide. Additionally, introduced products that included online… Show more Seconded to the global team to cross-pollinate and drive digital transformation for UK, US, and international markets by building strategic alliances in marketing, advertising, agencies, media, and global brand initiatives Oversaw a $10M budget for digital innovation and media, building customer acquisition and retention marketing strategies for Yahoo! PayDirect from HSBC, an innovative new online payment product available worldwide. Additionally, introduced products that included online meeting software, digital broadcasts, and global platform technologies within the HSBC Group. Planned and executed marketing for the global launch of Yahoo! HSBC PayDirect in the United Kingdom, United States, and Hong Kong before rolling out to 23 countries. Assumed a lead role in driving consumer marketing, media buying, SEO/SEM practices, and led group-level workshops on thought leadership. Collaborated with Google, Yahoo, eBay, and Amazon on worldwide thought leadership initiatives.
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UK & Group eBanking Propositions, VP Marketing
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1999 - 2001
Created marketing segmentation and the product launch and marketing plan for the first online banking platform and subsequent introductions of online car insurance, travel insurance, financial planning, and money management solutions. Created product development and marketing strategies to target lifestage demographics, including students and high net worth customers. Recruited based on global experience, formal marketing training, and technology knowledge. Supervised a team of 10 marketing… Show more Created marketing segmentation and the product launch and marketing plan for the first online banking platform and subsequent introductions of online car insurance, travel insurance, financial planning, and money management solutions. Created product development and marketing strategies to target lifestage demographics, including students and high net worth customers. Recruited based on global experience, formal marketing training, and technology knowledge. Supervised a team of 10 marketing managers and reported to the UK Marketing General Manager.
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Marubeni Corporation
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Japan
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International Trade and Development
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700 & Above Employee
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Sales & Marketing Coordinator
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1998 - 2000
Established the company’s first international office and developed sales and marketing collateral to support Marubeni trading of Komori’s Banknote Printing Presses used by governments and ministries of finance worldwide. Managed a database of clients, developed responses to RFPs, and oversaw all marketing and sales events and expenses. Established the company’s first international office and developed sales and marketing collateral to support Marubeni trading of Komori’s Banknote Printing Presses used by governments and ministries of finance worldwide. Managed a database of clients, developed responses to RFPs, and oversaw all marketing and sales events and expenses.
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Education
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University of Liverpool
BA, Economics -
London Metropolitan University (Guildhall University)
Chartered IM, Marketing/Marketing Management, General -
秋田県立大学
Japanese national proficiency, Japanese Language
