Fiona Pannell
Company Owner at The Guitar Social- Claim this Profile
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Bislama -
Topline Score
Bio
Experience
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The Guitar Social
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Music
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1 - 100 Employee
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Company Owner
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Aug 2019 - Present
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Kantar TNS
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France
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Research Services
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1 - 100 Employee
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Qualitative Research Manager
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Aug 2017 - Present
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Qualitative Research Manager
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Aug 2017 - Present
Global qualitative research manager
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British American Tobacco
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Italy
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Tobacco
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1 - 100 Employee
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Strategy Planning and Insight Associate Manager
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Feb 2019 - Aug 2019
Managing research and insight into potentially reduced risk products Managing research and insight into potentially reduced risk products
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Strategy, Planning and insight executive
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Feb 2018 - Jul 2018
6 month secondment at British American Tobacco within the strategy, planning and insight team for Next Generation Products 6 month secondment at British American Tobacco within the strategy, planning and insight team for Next Generation Products
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Trinity McQueen
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United Kingdom
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Market Research
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1 - 100 Employee
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Qualitative research manager
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Dec 2015 - Aug 2017
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Research Manager
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Apr 2017 - May 2017
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Qualitative senior research executive
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Dec 2015 - May 2017
I help my clients in a range of ways from understanding their target market better to evaluating unfinished advertising campaigns and running product trials with consumers prior to launch. Working on a diverse range of projects I'm deciding which methodologies will deliver the right insights for my clients and thinking about how these results can be used commercially. I run focus groups, workshops, online communities, diary tasks and depth interviews.
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Research Consultant
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2012 - Dec 2015
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Cato Consulting
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Advertising Services
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1 - 100 Employee
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Market researcher
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Jan 2012 - Apr 2012
Working on method, quantitative data collection, statistical analysis of data and report delivery for a new security screening procedure in airports. Working on method, quantitative data collection, statistical analysis of data and report delivery for a new security screening procedure in airports.
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Volunteer events, marketing and advertising executive
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May 2010 - Jan 2012
Managing the layout and design of the website and social networking sites. Planning and implemented fundraising events and advertised the charity to increase awareness for its work. Also working in Kenya recruiting local staff to build and work in the school set up by Osiligi. Managing the layout and design of the website and social networking sites. Planning and implemented fundraising events and advertised the charity to increase awareness for its work. Also working in Kenya recruiting local staff to build and work in the school set up by Osiligi.
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Education
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Lancaster University
Master of Science (MSc), Psychology of Advertising -
University of St. Andrews
Bachelor of Science (BSc), Psychology