Media Planner and Buyer

• Dec 2018 - Present

Specialist - Media Platforms (Programmatic Buyer) | Warner Bros. Theatrical

• Jan 2018 - Dec 2018

• Executed programmatic media campaigns with budgets of $3.5MM+ for the following Warner Bros. titles: Game Night, Rampage, Ocean's 8, The Meg, Smallfoot, A Star Is Born, as well as trailers for upcoming films • Manage setup and monitor performance of video and display campaigns via Google Ads (Adwords), Google Preferred, and DV360 (DBM) • Optimize toward client KPIs of VTR/VCR/tickets sales; troubleshoot to maximize campaign performance in terms of pacing, targeting, brand safety, etc • Source, vet and test publishers via PMP/PG buys within DBM (DV360) • Collaborate with programmatic manager and media planning team to plan programmatic buys for film campaigns and trailer pushes; provide actualized campaign delivery weekly for reconciliation • Work with analytics team to review reports and add campaign recommendations on a weekly basis • Work with ad ops team to execute creative rotations; request placements via Prisma for trafficking and tracking • Train other programmatic specialists on processes and setup within Google platforms, Prisma, IAS Show less

• Jun 2017 - Nov 2017

• Developed lead-generating social advertising strategy for clients across a wide range of fields• Assisted with planning, coordination, and execution of paid Facebook and LinkedIn ad campaigns; used data and research to continually optimize ads• Reported on content marketing initiatives and synthesized data to draw insights and optimize SEO blog content for increased views and leads• Researched and recruited specialized content writers for various fields; reviewed freelance writer applications and negotiated rates with new writers Show less

• Jun 2016 - Jun 2017

• Managed “Influencer Interview Program”: communicated with industry influencers; pitched influencer interviews to clients; assigned topics to writing team to help execute over 50 interviews a week; helped turn interviews into creative web content• Researched and recruited specialized content writers for various fields; reviewed freelance writer applications and negotiated rates with new writers• Worked with team of editors and writers to create and edit dozens of articles a week; reported updates on project goals and critical metrics to team weekly Show less

• Jun 2014 - May 2016

• Reviewed freelance writer applications; wrote weekly blog posts for Media Shower blog• Worked as executive assistant to CEO on various tasks such as managing publicity outreach for CEO’s book “Mind Hacking,” and scheduling interviews and meetings

Intern

• Sep 2015 - May 2016

-Provided administrative support for outreach, marketing, and curatorial initiatives as well as support for Center's day-to-day activities -Assisted with film distribution tasks; helped process purchase and rental orders; maintained video and DVD inventories; update various databases and files -Expanded and maintained community outreach contacts -Aided in cataloguing submitted film materials and new acquisitions, as well as screening requests for film festivals, public exhibitions, and more. Show less

Development Intern

• Jun 2015 - Aug 2015

• Wrote script coverage, engaged in pitch meetings, escorted talent, worked as a PA on sketches, screened comedians at comedy clubs • Communicated directly with executives, provided feedback on development projects • Covered assistant desks as needed; executed administrative tasks like managing schedules and rolling calls • Wrote script coverage, engaged in pitch meetings, escorted talent, worked as a PA on sketches, screened comedians at comedy clubs • Communicated directly with executives, provided feedback on development projects • Covered assistant desks as needed; executed administrative tasks like managing schedules and rolling calls

Intern

• May 2014 - Aug 2014

• Assisted with production tasks including casting, editing, shooting, location scouting, wardrobe, and pitch deck design; wrote web copy; worked as PA on commercial shoots • Performed office administration duties such as answering phones, managing emails, cataloging purchase orders, maintaining databases • Assisted with production tasks including casting, editing, shooting, location scouting, wardrobe, and pitch deck design; wrote web copy; worked as PA on commercial shoots • Performed office administration duties such as answering phones, managing emails, cataloging purchase orders, maintaining databases

Sales Associate

• Jun 2013 - Aug 2013

• Organized and maintained clothes on sales floor, worked the register, provided customer service, monitored fitting rooms to maintain cleanliness, lose prevention, customer satisfaction, and efficiency • Organized and maintained clothes on sales floor, worked the register, provided customer service, monitored fitting rooms to maintain cleanliness, lose prevention, customer satisfaction, and efficiency

Costume Designer

• Jun 2011 - Aug 2012

• Designed, gathered, organized and maintained all costumes for cast of over 30 teenage performers • Responsible for all quick changes during performances • Executed over 100 different costumes within a $400 budget, worked approximately 15 hours per week for 6 weeks during each summer • Designed for Crazy For You in 2011 and Hello Dolly in 2012 • Designed, gathered, organized and maintained all costumes for cast of over 30 teenage performers • Responsible for all quick changes during performances • Executed over 100 different costumes within a $400 budget, worked approximately 15 hours per week for 6 weeks during each summer • Designed for Crazy For You in 2011 and Hello Dolly in 2012