Fiona Lin

Brand Public Relations Assistant at Shiseido
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Contact Information
us****@****om
(386) 825-5501
Location
Irvine, California, United States, US
Languages
  • Chinese Native or bilingual proficiency
  • English Native or bilingual proficiency

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Bio

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Experience

    • Japan
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Brand Public Relations Assistant
      • Jul 2023 - Present

    • Japan
    • Advertising Services
    • 700 & Above Employee
    • Account Executive Intern
      • Jul 2022 - Aug 2022

      •Brainstormed promotion strategies for KFC's product launch and daily program responsibilities, including writing media materials and pitching and securing placements in strategic outlets •Coordinated with KFC's marketing department on social media post planning and product launch shoot •Supervised accounts, media material, press lists, pitches, and client documents to ensure they’re ready for supervising staff and/or clients •Served as lead on weekly team calls, speaking with clients about weekly updates and upcoming events, news, and campaigns Show less

    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Community Manager Intern
      • Jan 2022 - Mar 2022

      •Identified and developed strategic partnerships; coordinated community events and grassroots campaigns to mobilize community members and organizational partners toward our common goal of social equity •Compiled mental health information into articles. Increased user engagement by 20% in the online community •Designed community guidelines and participated in beta testing to enhance user experience •Conducted thorough research and analysis of program ideas related to or impacting the social determinants Show less

    • Taiwan
    • Information Technology & Services
    • 1 - 100 Employee
    • Social Media Marketing Intern
      • Jul 2020 - Feb 2021

      •Led marketing and social media departments creating innovative strategies for ad campaigns in both traditional and new media outlets •Boosted PopDaily Instagram following by 400+ followers by launching marketing promotions •Identified best practices for utilizing keywords, Google SEO, and paid social campaigns to increase the web presence •Led a 30+ participant workshop to train content influencers achieving a 97% satisfaction rate •Evaluated competitive landscape and researched market trends in the industry •Managed internal resources to ensure on-time delivery of all digital marketing campaign materials Show less

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Barista
      • Jan 2019 - Dec 2019

    • United States
    • Financial Services
    • 700 & Above Employee
    • Intern
      • Jun 2018 - Jul 2018

      • Assisted in hosting charity events and reaching out to external affairs for collaboration • Participated in event creative planning and supervised event execution • Assisted in hosting charity events and reaching out to external affairs for collaboration • Participated in event creative planning and supervised event execution

Education

  • UCL
    Business, Management, Marketing, and Related Support Services
  • UC Irvine
    Psychology and managment as minor
    2019 - 2023
  • National Taiwan University
    Psychology
    2021 - 2021
  • Glen A. Wilson High School
    2015 - 2019

Community

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